Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
Hélène Bouffard
Chief People Officer
Hélène Bouffard is responsible for our global people function and how to align roles, skills, and workforce design with the company’s AI-first strategy. Her role also includes talent development, organizational design, and cultural transformation.
Hélène brings more than 25 years of human resources leadership experience to Circana. Most recently, she served as Director of Human Resources and Artificial General Intelligence (AGI) at Amazon.com, Inc., where she helped build the people foundation for the company’s AGI organization. During her 17-year tenure at Amazon, Bouffard also held the role of Director of Human Resources for Devices and Services, supporting the global teams behind Alexa, Kindle, Echo, and Ring. Across these high-growth, innovation-driven businesses, she led initiatives that advanced organizational effectiveness, strengthened leadership capability, and scaled HR infrastructure for tech-driven environments. Prior to Amazon, she served in people roles at Computershare, Expedia, MediSolution Inc., and Shell.
She is based in Seattle, Washington.
