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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Resources

Discover our industry experts' perspectives on the issues that matter to your business.

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Listen to the Circana Unpacked podcast featuring thought leaders across our industries. 

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The Biggest Back-to-College Opportunity Isn’t in the Dorm Room

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Joe Derochowski

Vice President and Industry Advisor, Home and Home Improvement

26 Aug 2026

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Life Imitates Brands: How Dupe Demand is Evolving

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3

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21 Aug 2026

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Weak Confidence, What's Driving Foodservice Growth?

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Circana

Circana

20 Aug 2026

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Circana Report Highlights Protein and Convenience as Two Forces Influencing America’s Evolving Eating Patterns

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David Portalatin

Senior Vice President and Industry Advisor, Food and Foodservice

19 Aug 2026

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Google Meridian and the Shift to Causal Measurement

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Yeimy Garcia-Smith

SVP of Global Measurement Strategy

17 Aug 2026

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Performance Shoe Sales Pick Up the Pace Amid Selective US Consumer Spending in the Footwear Market

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Beth Goldstein

Executive Director, Industry Analyst, Accessories and Footwear

17 Aug 2026

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Australia Foodservice Winners of Q2 2026

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Circana

Circana

14 Aug 2026

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US Toy Industry Posts Strongest First Half in Six Years, Circana Reports

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3

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Kristen McLean

Senior Executive Director, Circana Entertainment Knowledge Group

12 Aug 2026

Category

Is Assortment Affecting Your Market Share?

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Circana

Circana

11 Aug 2026

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