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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Liquid Data Go

Designed for small CPG businesses. 

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Data and analytics for a single source of truth. 

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Liquid Data Go®

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Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Resources

Discover our industry experts' perspectives on the issues that matter to your business.

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Listen to the Circana Unpacked podcast featuring thought leaders across our industries. 

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Serving a Purpose: How Beverage Choices Are Shaped by Intended Results

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Circana
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Circana

Serving a Purpose: How Beverage Choices Are Shaped by Intended Results

29 Apr 2026

Category

Juvenile Products Industry Demonstrates Resilience Amid Regional Divergence in the Americas

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3

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Circana
Circana

Circana

Juvenile Products Industry Demonstrates Resilience Amid Regional Divergence in...

29 Apr 2026

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TV’s Next Act: How TV is Becoming the New Front Door to Commerce

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Circana

TV’s Next Act: How TV is Becoming the New Front Door to Commerce

27 Apr 2026

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What’s Sizzling As Summer Approaches?

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Circana
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Circana

What’s Sizzling As Summer Approaches?

24 Apr 2026

Category

U.S. Retail Spending Rises in Early Spring, but Underlying Consumer Pressures Signal Caution Ahead, Reports Circana

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Circana

U.S. Retail Spending Rises in Early Spring, but Underlying Consumer Pressures...

22 Apr 2026

Category

Top 10 Video Games

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3

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Mat Piscatella
Mat Piscatella

Executive Director, Games

Top 10 Video Games

22 Apr 2026

Category

Five Beverage Trends driving Australian Foodservice Performance

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1

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Circana

Circana

Five Beverage Trends driving Australian Foodservice Performance

20 Apr 2026

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Private label reaches record 50% unit share across Europe’s six biggest grocery markets

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Circana
Circana

Circana

Private label reaches record 50% unit share across Europe’s six biggest grocery...

20 Apr 2026

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Foodservice spend forecast to grow 3% across U.S. and Europe as evolving consumer behaviours reshape formats, occasions and value propositions

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Circana
Circana

Circana

Foodservice spend forecast to grow 3% across U.S. and Europe as evolving...

20 Apr 2026

Category

Britain on a diet - 45% cutting back while health trends and GLP-1 reshape menus

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Circana
Circana

Circana

Britain on a diet - 45% cutting back while health trends and GLP-1 reshape menus

20 Apr 2026

Category

China Consumer Sentiment Study Qingming and Spring Break Lift Foodservice Outlook 

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Circana

China Consumer Sentiment Study Qingming and Spring Break Lift Foodservice...

17 Apr 2026

Category

Share of Sip: Mapping the Beverage Evolution 

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1

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Sally Lyons Wyatt
Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

Share of Sip: Mapping the Beverage Evolution 

16 Apr 2026

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