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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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Explore our global locations. With our corporate headquarters in Chicago, and offices conveniently located around the world, we have a strong presence in the areas that matter most to our clients and employees.
India
Bangalore
6th floor, Plot No 77
SY No 150, EPIP Layout, Whitefield
Bangalore
560066
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Madrid
Calle Albasanz 15
Edif-A,
4ª Planta
Madrid
+34.91.548.80.80
