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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Age Matters in the Home Improvement Market

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Circana

Circana

Dec 6, 2022

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The Gen Z and Millenial age groups act differently than their older counterparts.

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Age Matters in the Home Improvement Market

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