See Where Beauty Is Headed—and How to Win in 2026

Beauty Book 2026 gives you a clear, data-backed view of where the market is going, what consumers value now, and how leading brands are turning insight into growth.

Inside the report, you’ll discover:

• Global performance trends across regions, categories, and channels

• How wellness and self-expression are reshaping beauty demand

• What “value” means to today’s consumer—and how it’s evolving

• Category-level growth insights across skincare, makeup, fragrance, and hair

• Expert perspectives from Circana analysts worldwide

Turn insights into action:

• Identify where growth is accelerating—and where it’s slowing

• Prioritize the markets and categories with the highest opportunity

• Understand the drivers behind changing consumer behavior

• Align your strategy with real-world data, not assumptions

  
  

This is not just a trends report—it’s a roadmap to smarter, faster decisions in a rapidly evolving beauty landscape.