The Global State of Beauty and Outlook from Circana

Inspire actions and unlock business growth with this year’s Beauty Book. Featuring the most complete view of the global beauty industry in a convenient online format, our B Book shines new light on the biggest trends of 2025 and how they will shape the year ahead. Get the latest perspectives from our experts around the world to navigate the changing landscape in 2026 and beyond.

At Circana, we deliver unprecedented clarity on beauty trends across prestige and mass markets with granularity and precision you can’t get anywhere else. Our complete views, unparalleled technology, and deep industry expertise allow us to push behind insights into ideas that lead to better outcomes.