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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

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It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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Sips: Changing Consumer Beverage Preferences

By

Circana

Circana

Nov 18, 2024

This on-demand webinar covers the rise of NoLo options and the sober-curious revolution, new ingredients and innovation and much more!

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Writer: Circana
Circana
Nov 18, 2024
1 min read

Updated: Feb 19, 2025



On-demand Webinar



Quench your thirst for beverage insights!


Circana’s Sally Lyons Wyatt, Cara Loeys, Scott Scanlon, Brooks Berrodin, and Tatiana López Aranzazu tap into trends shaping U.S. consumers’ share of sip in and away from home. 


This on-demand webinar covers:

  • The rise of NoLo options and the sober-curious revolution

  • New ingredients and innovation in alcoholic and nonalcoholic beverages

  • Social media’s influence on personalization and new usage occasions

  • Opportunities across the beverage spectrum







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