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The Future of B2B Tech: 2023 and Beyond

Mike Crosby

Executive Director, Industry Analyst, B2B Technology

Software and cloud infrastructure will continue to see year-over-year growth, accelerating in 2024 and 2025

About the author

Mike Crosby is an executive director and industry advisor supporting IT categories across B2B and B2C channels for Circana. With more than three decades of domestic and international experience, Crosby brings proven industry knowledge, along with keen analytical acumen, to make him the go-to source for leading tech manufacturers, retailers, resellers, and distributors.


Prior to joining Circana, Crosby held leadership positions at technology businesses ranging from private equity-owned emerging growth businesses to Fortune 500 organizations. Notably, he held executive management positions with major technology companies including Logitech, Fujitsu, Belkin, Whistle Labs, a Mars Company, and CODI Worldwide.

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