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The NPD Group Presents Twelfth Annual Toy Industry Performance Awards for The Americas

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The NPD Group today announced the winners of the 2022 Toy Industry Performance Awards for the Americas.

  • Writer: Circana
    Circana
  • Jan 24, 2023
  • 3 min read

New York, NY, January 24, 2023 The NPD Group today announced the winners of the 2022 Toy Industry Performance Awards for the Americas. The awards were given to the manufacturers in the United States, Canada, and Brazil, based on the top-selling property and toy, and the top-selling toys by supercategory, and in Mexico based on top-gaining toy property and top-gaining toy property by supercategory according to NPD’s Retail Tracking Service.

“All of these winners should be tremendously proud of how they performed in 2022. In what was a challenging period for many other areas of retail, these winners represent how resilient the toy industry continues to be,” said Kelly Thacker, vice president, US toys and media entertainment at The NPD Group. “I would like to personally congratulate all the winners and wish them continued success in 2023.”


U.S. Top Toy Property of the Year 

Property 

Manufacturer 

Pokémon 

The Pokémon Company 

U.S. Top-Selling Toy of the Year 

Item Description 

Manufacturer 

Squishmallows Plush 16″ Assortment 

Jazwares 

U.S. Top-Selling Toy by Supercategory 

Supercategory 

Item Description 

Manufacturer 

Action Figures & Acc 

Jurassic World Dominion Roar Strikers Figures 9″ Assortment 

Mattel 

Arts & Crafts 

Lite Brite Magic Screen Retro Style 

Basic Fun! 

Building Sets 

Creator Expert Botanical Collection Flower Bouquet 

The LEGO Group 

Dolls 

Barbie Dreamhouse 

Mattel 

Explorative & Other Toys 

5 Surprise Mini Brands Mystery Pack Assortment 

Zuru 

Games/Puzzles 

Pokémon Charizard Ultra Premium Collection 

The Pokémon Company  

Infant/Toddler/Preschool Toys 

Gabby’s Dollhouse Purrfect Playset 

Spin Master 

Outdoor & Sports Toys 

Bunch O Balloons Recycle Balloons 

Zuru 

Plush 

Squishmallows Plush 16″ Assortment 

Jazwares 

Vehicles 

Hot Wheels Singles 1:64 Assortment 

Mattel 

Youth Electronics 

KidiZoom Smartwatch Assortment 

VTech 

Canada Top Toy Property of the Year 

Property 

Manufacturer 

Pokémon 

The Pokémon Company 

Canada Top-Selling Toy of the Year 

Item Description 

Manufacturer 

Squishmallows Plush 8″ Asst 

Jazwares 

Canada Top-Selling Toy by Supercategory 

Supercategory 

Item Description 

Manufacturer 

Action Figures & Accessories 

Smashers Dino Island Giant Skull With 30 Surprises 

Zuru 

Arts & Crafts 

Ultimate Light Board Drawing Tablet 

Crayola  

Building Sets 

Creator Expert Botanical Collection Orchid 

The LEGO Group 

Dolls 

Barbie Dreamhouse 

Mattel 

Explorative & Other Toys 

5 Surprise Toy Mini Brands Capsule Assortment 

Zuru 

Games/Puzzles 

Jenga Classic 

Hasbro  

Infant/Toddler/Preschool Toys 

Gabby’s Dollhouse Purrfect Playset 

Spin Master  

Outdoor & Sports Toys 

Spikeball Combo Meal Set 

Spikeball 

Plush 

Squishmallows Plush 8″ Assortment 

Jazwares 

Vehicles 

Hot Wheels Singles 1:64 Assortment 

Mattel 

Youth Electronics 

KidiZoom Smartwatch Asst 

VTech  

Mexico Top-Gaining Toy Property of the Year 

Item 

Manufacturer/Licensor 

World Soccer 

Panini 

Mexico Top-Gaining Toy Property by Supercategory 

Supercategory 

Property 

Manufacturer/Licensor 

Action Figures & Accessories 

Jurassic Park/World 

NBC Universal 

Arts & Crafts 

Play-Doh 

Hasbro 

Building Sets 

LEGO Creator Expert 

The LEGO Group 

Dolls 

Rainbow High 

MGA 

Explorative & Other Toys 

World Soccer 

Panini 

Games/Puzzles 

Pokémon  

The Pokémon Company 

Infant/Toddler/Preschool Toys 

Gabby’s Dollhouse 

NBC Universal 

Outdoor & Sports Toys 

Roblox 

Roblox 

Plush 

Squishmallows 

Jazwares 

Vehicles 

Hot Wheels 

Mattel 

Youth Electronics 

VTech Nitro/Laptops 

VTech 

Brazil Top Toy Property of the Year 

Property 

Manufacturer 

Barbie 

Mattel 

Brazil Top-Selling Toy of the Year 

Item Description 

Manufacturer 

Hot Wheels Singles 1:64 Assortment 

Mattel 

Brazil Top-Selling Toy by Supercategory 

Supercategory 

Item Description 

Manufacturer 

Action Figures & Accessories 

Avengers Olympus Project Assortment 9.5″ 

Hasbro 

Arts & Crafts 

Play-Doh Drill N Fill Dentist 

Hasbro  

Building Sets 

First Builders Big Building Bag 

Mattel  

Dolls 

Barbie Fashion Doll Assortment 

Mattel  

Explorative & Other Toys 

FIFA World Cup Qatar 2022 Blister 10 Stickers Pack 

Panini 

Games/Puzzles 

Banco Imobiliario 

Estrela 

Infant/Toddler/Preschool Toys 

Baby Brink Maria Clara And JP Doll 21cm 

Nova Brink 

Outdoor & Sports Toys 

Quad Bike And Pedal Spider Assortment 

Maral 

Plush 

Paw Patrol Skye Plush 30cm 

Sunny 

Vehicles 

Hot Wheels Singles 1:64 Assortment 

Mattel  

Youth Electronics 

Robo Alive Rampaging Raptor 

Candide  


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