- Circana
- Jan 24, 2023
- 3 min read
New York, NY, January 24, 2023 – The NPD Group today announced the winners of the 2022 Toy Industry Performance Awards for the Americas. The awards were given to the manufacturers in the United States, Canada, and Brazil, based on the top-selling property and toy, and the top-selling toys by supercategory, and in Mexico based on top-gaining toy property and top-gaining toy property by supercategory according to NPD’s Retail Tracking Service.
“All of these winners should be tremendously proud of how they performed in 2022. In what was a challenging period for many other areas of retail, these winners represent how resilient the toy industry continues to be,” said Kelly Thacker, vice president, US toys and media entertainment at The NPD Group. “I would like to personally congratulate all the winners and wish them continued success in 2023.”
U.S. Top Toy Property of the Year
Property | Manufacturer |
Pokémon | The Pokémon Company |
U.S. Top-Selling Toy of the Year
Item Description | Manufacturer |
Squishmallows Plush 16″ Assortment | Jazwares |
U.S. Top-Selling Toy by Supercategory
Supercategory | Item Description | Manufacturer |
Action Figures & Acc | Jurassic World Dominion Roar Strikers Figures 9″ Assortment | Mattel |
Arts & Crafts | Lite Brite Magic Screen Retro Style | Basic Fun! |
Building Sets | Creator Expert Botanical Collection Flower Bouquet | The LEGO Group |
Dolls | Barbie Dreamhouse | Mattel |
Explorative & Other Toys | 5 Surprise Mini Brands Mystery Pack Assortment | Zuru |
Games/Puzzles | Pokémon Charizard Ultra Premium Collection | The Pokémon Company |
Infant/Toddler/Preschool Toys | Gabby’s Dollhouse Purrfect Playset | Spin Master |
Outdoor & Sports Toys | Bunch O Balloons Recycle Balloons | Zuru |
Plush | Squishmallows Plush 16″ Assortment | Jazwares |
Vehicles | Hot Wheels Singles 1:64 Assortment | Mattel |
Youth Electronics | KidiZoom Smartwatch Assortment | VTech |
Canada Top Toy Property of the Year
Property | Manufacturer |
Pokémon | The Pokémon Company |
Canada Top-Selling Toy of the Year
Manufacturer | |
Squishmallows Plush 8″ Asst | Jazwares |
Canada Top-Selling Toy by Supercategory
Supercategory | Item Description | Manufacturer |
Action Figures & Accessories | Smashers Dino Island Giant Skull With 30 Surprises | Zuru |
Arts & Crafts | Ultimate Light Board Drawing Tablet | Crayola |
Building Sets | Creator Expert Botanical Collection Orchid | The LEGO Group |
Dolls | Barbie Dreamhouse | Mattel |
Explorative & Other Toys | 5 Surprise Toy Mini Brands Capsule Assortment | Zuru |
Games/Puzzles | Jenga Classic | Hasbro |
Infant/Toddler/Preschool Toys | Gabby’s Dollhouse Purrfect Playset | Spin Master |
Outdoor & Sports Toys | Spikeball Combo Meal Set | Spikeball |
Plush | Squishmallows Plush 8″ Assortment | Jazwares |
Vehicles | Hot Wheels Singles 1:64 Assortment | Mattel |
Youth Electronics | KidiZoom Smartwatch Asst | VTech |
Mexico Top-Gaining Toy Property of the Year
Item | Manufacturer/Licensor |
World Soccer | Panini |
Mexico Top-Gaining Toy Property by Supercategory
Supercategory | Property | Manufacturer/Licensor |
Action Figures & Accessories | Jurassic Park/World | NBC Universal |
Arts & Crafts | Play-Doh | Hasbro |
Building Sets | LEGO Creator Expert | The LEGO Group |
Dolls | Rainbow High | MGA |
Explorative & Other Toys | World Soccer | Panini |
Games/Puzzles | Pokémon | The Pokémon Company |
Infant/Toddler/Preschool Toys | Gabby’s Dollhouse | NBC Universal |
Outdoor & Sports Toys | Roblox | Roblox |
Plush | Squishmallows | Jazwares |
Vehicles | Hot Wheels | Mattel |
Youth Electronics | VTech Nitro/Laptops | VTech |
Brazil Top Toy Property of the Year
Property | Manufacturer |
Barbie | Mattel |
Brazil Top-Selling Toy of the Year
Item Description | Manufacturer |
Hot Wheels Singles 1:64 Assortment | Mattel |
Brazil Top-Selling Toy by Supercategory
Supercategory | Item Description | Manufacturer |
Action Figures & Accessories | Avengers Olympus Project Assortment 9.5″ | Hasbro |
Arts & Crafts | Play-Doh Drill N Fill Dentist | Hasbro |
Building Sets | First Builders Big Building Bag | Mattel |
Dolls | Barbie Fashion Doll Assortment | Mattel |
Explorative & Other Toys | FIFA World Cup Qatar 2022 Blister 10 Stickers Pack | Panini |
Games/Puzzles | Banco Imobiliario | Estrela |
Infant/Toddler/Preschool Toys | Baby Brink Maria Clara And JP Doll 21cm | Nova Brink |
Outdoor & Sports Toys | Quad Bike And Pedal Spider Assortment | Maral |
Plush | Paw Patrol Skye Plush 30cm | Sunny |
Vehicles | Hot Wheels Singles 1:64 Assortment | Mattel |
Youth Electronics | Robo Alive Rampaging Raptor | Candide |