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Pokémon was the

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toy property in 2025 for 9 of the 12 countries we track.

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Three Generational Snack Trends Shaping the Future

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Circana

Circana

Mar 29, 2023

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Nearly 40% of kids ages 2-5 decide on their own which snack food they'll eat.

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Three Generational Snack Trends Shaping the Future

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