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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Consumer insights and buying trends.

FEATURED

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OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth

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Top Trends in Fresh: Shopping Restructured

2026 Media Trends: Five Media Catalysts Shaping What's Next

FEATURED

Retail Media Strategy: Trends, Insights, and What’s Next

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Private Label Brand Insights and Strategies

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Eating Patterns in America: Understanding Today’s Dynamic Food and Beverage Landscape

Series

Circana's Blog Shopper Series Front Cover

Blog Shopper Series: Unpredictable Shoppers. Predictable Success.

Circana's A Collective View of Global Beauty Market Trends Front Cover

A Collective View of Global Beauty Market Trends

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI™.

Industry Rankings

Industries

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Track business performance against key competitors at every stage of the product lifecycle.

SOLUTIONS

Accelerate Demand

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTIONS

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses.

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth.

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Explore Liquid Data Go

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Future of Media

Movement

It’s time to move beyond disconnected insights and delayed decisions into a new era for media, together.

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Complete Market

Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Complete Market

More Quick Insights

Company

Popular searches

GLP-1 Medication Users to Represent 35% of U.S. Food and Beverage Sales by 2030

SNAP Households Spend 23% More on CPG Food & Beverages

US Beauty Industry Sales Accelerate in Q3

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

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Three Generational Snack Trends Shaping the Future

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Circana

Circana

Mar 29, 2023

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Nearly 40% of kids ages 2-5 decide on their own which snack food they'll eat.

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