top of page
Circana Navigation
Left Sidebar.jpg

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Purple-gradient.jpg

Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg

Unveiling the Kidult Toy Market in Europe

By

Circana

Circana

Jun 1, 2023

Posted in:

Category

Kidults are an enigma for many brands and retailers. But this segment of the population...has grown tremendously.

Solution-area_edited.jpg

Est. Read Time:

0

mins

You're reading:

Unveiling the Kidult Toy Market in Europe

Like it? Share it!

In This Article

Link
Link
Link
  • Writer: Circana
    Circana
  • Jun 1, 2023
  • 0 min read

Subscribe to the latest content from Circana

Add a Title

Other posts you might be interested in

To Mom, With Love: Trendspotting Mother’s Day 2026
Mothers may know best, as the saying goes, but Circana knows a few things about how people celebrate the mothers and mother figures in their lives. Although total retail spending wasn’t especially strong for Mother’s Day last year — and macroeconomic uncertainties continue in today’s marketplace — Circana’s insights show that retailers and brands can tap into strong and emerging categories to optimize sales ahead of the occasion, which falls on May 10, 2026.
To Mom, With Love: Trendspotting Mother’s Day 2026

Apr 13, 2026

Alcoholic Beverages, Beauty, CPG, Center Store and Frozen Foods, Consumer Technology...

4 Consumer Trends Shaping the Future of Private Label
If physical and digital shelves are competitive arenas, the home field advantage is real. Private label players continue to rack up points, as consumers seek both value and quality in many forms.
4 Consumer Trends Shaping the Future of Private Label

Apr 7, 2026

Alcoholic Beverages, Apparel, Appliances, Automotive, B2B Technology...

Supply Chain Analytics: Improving Supply Chain Management and Efficiency
Getting products from Point A to Point B might be the traditional goal of retail supply chains, but as the consumer landscape and retail industry continue to undergo a significant transformation and artificial intelligence (AI) advances, the lines are no longer straight, and more points have emerged. Manufacturers, distributors, and retailers connecting the dots strive for efficiency in an often-convoluted environment.
Supply Chain Analytics: Improving Supply Chain Management and Efficiency

Apr 1, 2026

Alcoholic Beverages, Apparel, Appliances, Automotive, B2B Technology...

About the author

​

View all solutions that

bottom of page