Scott Scanlon is a 25+ year veteran at Circana, responsible for overseeing Beverage Alcohol Client Insights, drawing on his experience within several Circana divisions. Prior to Client Insights, Scanlon held positions within Strategic Solutions, Product Management, Client Service, and Database Management at Circana. In addition to traditional market measurement tracking, pricing analytics, or consumer data, his recent focus is on bringing new solutions to the beverage alcohol industry — primarily the on-premise channel or emerging e-commerce marketplace to provide a holistic market view.