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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

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Stephen Hinz

Stephen Hinz

Executive Director, Juvenile Products

Stephen Hinz is director and industry analyst for Circana’s U.S. Juvenile Products practice. He focuses on uncovering insights about the retail consumer and crafting stories using Circana’s robust data assets and his own industry expertise. Hinz provides strategic direction consulting and manages relationships across retailers, licensors, and manufacturers to drive thought leadership initiatives.


Hinz joined NPD, now Circana, in 2014, working in both the toys and juvenile products businesses. Previously, he held buying roles at Best Buy.

Recent Posts from

Stephen Hinz

Best Practices to Get Valuable and Accurate Survey Data for Your Brand

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6 Feb 2026

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Best Practices to Get Valuable and Accurate Survey Data for Your Brand
When deploying a survey that helps shape business decisions, the questions are as important as the answers. Indeed, the value of survey data is directly proportional to its quality and accuracy. Brands that understand how to design, align, and integrate survey insights within a broader informed context can transform findings into a competitive advantage.
Top 10 Video Games

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6 Feb 2026

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Top 10 Video Games
US Video Game Spending Grows 3% in December, Finishes 2025 1% Above 2024 at $52.9B
Next in Retail – Trends in the Mix for ‘26

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5 Feb 2026

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Next in Retail – Trends in the Mix for ‘26
Shifting retail trends will cultivate into something more. “Don't wait for the right opportunity; create it." — George Bernard Shaw
L.A. Libations Partners with Circana To Enhance CPG Innovation Ecosystem

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5 Feb 2026

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L.A. Libations Partners with Circana To Enhance CPG Innovation Ecosystem
Circana named strategic market insights partner for L.A. Libations; partnership connects deep data with a leading emerging brand ecosystem*
U.S. Toy Industry Returns to Growth in 2025, Circana Reports

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3 Feb 2026

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U.S. Toy Industry Returns to Growth in 2025, Circana Reports
Following a flat performance in 2024, the U.S. toy industry regained its footing in 2025, fueled by renewed consumer demand and a clear shift toward higher‑value purchases. The return of unit growth alongside price growth signals a healthier market, with licensed, collectible, and fandom‑driven toys continuing to outperform.
Circana Launches Attribute Marketplace to Elevate Client Market Insights

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3 Feb 2026

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Circana Launches Attribute Marketplace to Elevate Client Market Insights
We’re opening up exciting new possibilities for our clients with Attribute Marketplace. It simplifies how retailers and CPG brands add valuable attributes to their decision-making, helping them innovate and grow like never before.
Supply Chain Optimization Guide for CPG Brands

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30 Jan 2026

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Supply Chain Optimization Guide for CPG Brands
The importance of supply chain optimization is underscored when networks break down. Consumers don’t get the products they want or need. Retailers face issues with lost sales and shopper loyalty. Brands also take a hit to their reputation and face higher expenses and lower sales.
The Heart of the Matter: How Consumers are Sweet on Valentine’s Day

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30 Jan 2026

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The Heart of the Matter: How Consumers are Sweet on Valentine’s Day
Love is in the air — and in the physical store aisles, restaurant dining rooms, and digital platforms. As Valentine’s Day approaches, Circana’s insights affirm that this winter holiday remains a red-hot opportunity for brands, retailers, and restaurant operators who want to get in on the celebration.
Discover Retail Opportunities Through Retail Leakage and Customer Churn Analysis

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30 Jan 2026

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Discover Retail Opportunities Through Retail Leakage and Customer Churn Analysis
When it comes to retail traffic, consumers are going in many directions. Especially in today’s fragmented marketplace with more choices and purchase drivers, shoppers regularly shift where and what they buy based on their personal needs and preferences. 
Circana Advances Liquid AI Technology With Powerful Capabilities to Revolutionize Decision Making

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29 Jan 2026

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Circana Advances Liquid AI Technology With Powerful Capabilities to Revolutionize Decision Making
By combining advanced AI with unparalleled domain expertise, Circana’s Liquid AI technology continuously adapts to meet the specific needs of our clients, these enhancements are just the next step in our mission to shift businesses from hindsight to foresight at unprecedented scale.
Circana Announces its Annual Global Toy Industry Performance Award Winners

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28 Jan 2026

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Circana Announces its Annual Global Toy Industry Performance Award Winners
The toy industry continues to inspire and innovate, and 2025 was a testament to its resilience. In a year where the industry not only met challenges but achieved remarkable growth, we celebrate these companies who keep the demand and imagination thriving. We congratulate this year’s winners and wish the entire toy community much play and prosperity in 2026.
Circana Research Reveals How Generational Shifts Are Redefining the Wellness Economy

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28 Jan 2026

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Circana Research Reveals How Generational Shifts Are Redefining the Wellness Economy
To succeed in today's market, brands must recognize that healthy eating is no longer a one-size-fits-all concept. From the functional needs of younger consumers to the preventive focus of mature households, understanding these generational shifts is critical for manufacturers and retailers aiming to meet evolving wellness priorities.
Global Toy Industry Rebounds in 2025 as Sales Rise 7%, Fueled by Pop Culture, Collectibles, and Kidult Demand, Circana Reports

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27 Jan 2026

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Global Toy Industry Rebounds in 2025 as Sales Rise 7%, Fueled by Pop Culture, Collectibles, and...
Around the world, the toy market experienced an exceptional year, driven by strong consumer enthusiasm for licensed products, collectibles, construction toys, and games. This positive performance marks a pivotal turning point for the industry, signaling that toys have reasserted their role as affordable entertainment and cultural touchpoints for consumers of all ages. From children to adults, toys are attractive products synonymous with fun, screenfree enjoyment, and social connection.
Wellness Check: How Life Stages Shape Health and Wellness Drivers

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27 Jan 2026

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Wellness Check: How Life Stages Shape Health and Wellness Drivers
There was a time, not that long ago, when the turn of the calendar year meant vocal pledges to set and stick to resolutions. Today’s consumers have a more holistic approach to living and eating well, with 83% of people reporting that they regularly practice self-care.
Most Consumers Are Aware of AI, but One-Third Don’t Want It in Their Devices, Circana Reports

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27 Jan 2026

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Most Consumers Are Aware of AI, but One-Third Don’t Want It in Their Devices, Circana Reports
Many consumers feel their devices sufficiently fulfill their needs without artificial intelligence, while others have privacy concerns
Solutions for Common Marketing Mix Modeling Challenges

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23 Jan 2026

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Solutions for Common Marketing Mix Modeling Challenges
Marketing mix modeling (MMM) offers a powerful method for understanding how various marketing executions directly affect sales and revenue. By analyzing data linked to such initiatives, brands can quantify the impact of their marketing investments and make more informed decisions for future success. That said, there are some potential hurdles to effective marketing mix modeling, including challenges related to data quality, attribution precision, and timely activation. 
Unpacking Consumer Marketing Trends That Will Drive Growth in 2026

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23 Jan 2026

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Unpacking Consumer Marketing Trends That Will Drive Growth in 2026
The consumer landscape continues to shift as a new year gets underway. Marketers face a complex environment shaped by lingering economic pressures, rapidly evolving technologies, and consumer interest in genuine connection. Success requires more than just reacting to change; it demands anticipating and recognizing shifts in behavior and leveraging data to deliver value.
China Consumer Sentiment Study Restaurant Selection for Lunar New Year’s Eve Dinner

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23 Jan 2026

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China Consumer Sentiment Study Restaurant Selection for Lunar New Year’s Eve Dinner
This month’s China Consumer Sentiment Study highlights December 2025 performance and reveals what consumers are looking for in their Spring Festival holiday.
Top 10 Books

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21 Jan 2026

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Top 10 Books
Mel Robbins closes out the year with the bestselling book, joining Atomic Habits as one of only two adult nonfiction titles in the top 10. In adult fiction, series and sequels dominate, underscoring the enduring appeal of established franchises in 2025. Series also lead the children's book market, particularly in the form of comics and graphic novels, reflecting the rising dominance of visual storytelling among middle grade readers.
Top 10 Movies

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17 Jan 2026

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Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.
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