Resources
Company
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
THE SINGLE SOURCE OF TRUTH FOR
Books
Offering the most comprehensive sales tracking information about physical and digital book sales in the U.S.
We provide the most comprehensive view of the U.S. book market, powered by best-in-class point-of-sale data. Track topline performance across categories and formats or dive deep into title-level analytics to uncover underlying trends.
At Circana, we don't just deliver data—we translate it into actionable insights that drive results.
Join more than 7,000 clients and partners worldwide
It all starts with
Books Industry Experts
“The book market is endlessly fascinating. It’s robust and complex, but sales performance varies by segment, format, and publisher. It’s essential that publishers and book retailers understand market trends in their key areas of business to have the right strategy when it comes to acquisitions, pricing, marketing, and sales.”
Drive Books Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
Featured Solutions
Circana offers tailored solutions for every corner of the book industry, helping brands stay ahead in a competitive market.
Future of™ insight for books
Benefit from reliable analytics across more than 16 subject categories and size formats, with special focus on major adult fiction and non-fiction—the most dynamic segments in recent years.
PubTrack Digital®
The only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and large U.S. publishers.
BookScan®
Point-of-sale tracking for the publishing market, covering approximately 85% of trade print books sold in the U.S., through direct reporting from all major retailers, independent bookstores, and many others.
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
