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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

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Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Liquid Data Collaborate

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Circana's official announcements.

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Circana in the press.

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Industry rankings vs. previous data period.

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Reports

Perspectives from our industry and thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Kristen McLean

Kristen McLean

Senior Executive Director, The Circana Entertainment Knowledge Group

Kristen McLean is the senior executive director of the Circana Entertainment Knowledge Group, a thought leadership collective within the global entertainment vertical. It covers toys, books, video games, juvenile products, and media entertainment.


McLean is a widely recognized expert in licensing and cross-entertainment consumer behavior. She works with a range of Circana’s largest manufacturers, retailers, and media clients to uncover key cultural trends. Her expertise, combined with Circana’s global view of more than 20 industries, helps the world’s leading entertainment companies drive strategic decision-making and understand today’s quickly evolving consumer.

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