Kristen McLean is the Vice President of Client insights, and the leader of the Circana Entertainment Knowledge Group, a thought leadership collective within the global entertainment vertical. It covers toys, books, video games, juvenile products, and media entertainment.

McLean is also the Industry Advisor for US Toys and is a widely recognized expert in licensing and cross-entertainment consumer behavior. She works with a range of Circana’s largest manufacturers, retailers, and media clients to uncover key cultural trends. Her expertise, combined with Circana’s global view of more than 20 industries, helps the world’s leading entertainment companies drive strategic decision-making and understand today’s quickly evolving consumer.