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CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

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Jaime Negrete

Jaime Negrete

Industry Analyst, Technology

Jaime Negrete leads the Technology practice for Circana in Mexico. He brings more than 10 years of experience in the market research industry for the CE, IT, home, and video games industries.


Negrete leads a team responsible for providing relevant, actionable insight to identify growth opportunities for leading technology companies. In addition to his tenure at Circana, he has 10 years of experience working for Nielsen and Bacardi.

Recent Posts from

Jaime Negrete

Circana Forecasts Office Supplies Market to Reach $11.1 Billion in 2026 as Pricing Offsets Ongoing Volume Declines

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Circana Forecasts Office Supplies Market to Reach $11.1 Billion in 2026 as Pricing Offsets Ongoing...
Back-to-school and promotions drive critical demand for the industry

9 Jul 2026

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Beyond the Promotional Lift: What Early Summer Sales Reveal About Future Consumer Behavior

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Beyond the Promotional Lift: What Early Summer Sales Reveal About Future Consumer Behavior
This year’s early summer retail promotions offered more than a snapshot of retail performance — it provided important clues about how consumers are approaching spending in a complex market. While June promotions generated modest sales gains, the results reinforce a growing reality: Consumers remain willing to spend, but they are becoming far more intentional about when, where, and why they make purchases.

8 Jul 2026

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Global Soccer Tournament Fuels Weeks of Snacking, Sipping and Hosting, Circana Reports

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Global Soccer Tournament Fuels Weeks of Snacking, Sipping and Hosting, Circana Reports
This is where convenience and occasion-based merchandising matter

8 Jul 2026

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Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market

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Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market
Memory costs are rising, demand patterns are shifting, and B2B technology teams have less time to respond with competitive RFP quotes. Our latest infographic offers a quick look at what Circana is seeing in the B2B Windows notebook market through the reseller channel.

7 Jul 2026

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MMM vs. Experiment Testing: When to Use Each, and When You Need Both

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MMM vs. Experiment Testing: When to Use Each, and When You Need Both
Marketing mix modeling (MMM) and experiment testing are often framed as competing efforts for analytic investments, as if a brand has to choose one and defend it. The truth is that the two methods gauge incrementality but answer different questions on different timescales.

2 Jul 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

29 Jun 2026

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How Emerging Brands Can Get Their Products into the First 50 to 500 Retail Doors

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How Emerging Brands Can Get Their Products into the First 50 to 500 Retail Doors
Getting onto the first retail shelf takes a good product, a compelling backstory, an engaging founder, and, sometimes, good timing. While these things help brands establish a foothold, it takes more to grow and even hold that space.

25 Jun 2026

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What's Really Causing Your Market Share Changes?

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What's Really Causing Your Market Share Changes?
Strong internal numbers can mask a quiet erosion of market position, because the true drivers of share now extend well beyond a company’s own operations, from economic strain and less predictable shoppers to restaurant spending and a crowded competitive field. Retailers can separate genuine cause from coincidence by using solutions that quantify the precise forces that move share.

24 Jun 2026

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China Consumer Sentiment Study: Are Holidays Boosts to Consumption Cooling?

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China Consumer Sentiment Study: Are Holidays Boosts to Consumption Cooling?
GLP-1 adoption varies across markets, and it’s just beginning in China.

24 Jun 2026

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Who’s Really Driving Toy Growth? Four Category Trends at Play

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Who’s Really Driving Toy Growth? Four Category Trends at Play
The definition of play is expanding, and so is its audience: teens and young adults aged 15+ have driven sales up 111% since 2020, Gen Alpha is reshaping purchasing behavior, and developing nations are emerging as fast-growing frontiers.

23 Jun 2026

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Turning Global Sporting Moments Into At-Home Growth Opportunities

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Turning Global Sporting Moments Into At-Home Growth Opportunities
As global soccer excitement builds, more consumers are choosing to watch and entertain at home. Despite recent declines in housewares demand, these moments create fresh opportunities for brands. Products that support shared experiences—like grilling tools, serveware, and team-branded items—can drive renewed interest when marketed as essential to connection, celebration, and versatile everyday use.

23 Jun 2026

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Custom Fitting Drives Premium Sales and Repeat Demand for the US Golf Equipment Market

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Custom Fitting Drives Premium Sales and Repeat Demand for the US Golf Equipment Market
Custom fitting is reshaping the U.S. golf equipment market, evolving from a premium add-on to a core purchase driver. Now influencing up to half of premium club sales, it fuels higher-value spending and stronger player loyalty. With most fitted golfers planning to repeat the process, and underfit categories still emerging, custom fitting continues to unlock new growth opportunities.

23 Jun 2026

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4 Surprising Findings from Circana’s New Product Pacesetters

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4 Surprising Findings from Circana’s New Product Pacesetters
It’s not surprising that new product development is a core part of CPG growth strategies. Circana’s 2025 New Product Pacesetters report confirms that innovation has been one of the top three priorities for 64% to 83% of companies every year over the past two decades.

22 Jun 2026

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Skin health and wellness trends drive global growth in year-round SPF use, says Circana

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Skin health and wellness trends drive global growth in year-round SPF use, says Circana
SPF demand is becoming less dependent on sunshine and weather patterns, and more closely linked to preventative skincare habits, wellness culture and awareness of the cumulative effects of daily UV exposure, even during colder or cloudier months.

22 Jun 2026

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Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing

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Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing
New report finds 75% of brands have room to scale influencer investment and drive additional growth

22 Jun 2026

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The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel

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The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel
Shoppers aren’t changing – how they shop and where they spend is.

18 Jun 2026

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Influencer Incrementality: Proving Sales Lift and ROI

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Influencer Incrementality: Proving Sales Lift and ROI
Influencer activity is reshaping how demand is created and where it converts—but measurement must capture the full path to purchase. Join us to learn how to connect creator efforts to incremental retail sales using proprietary data and marketing mix benchmarks. We’ll show where performance varies, how to measure true impact, and how to make smarter investment decisions.

17 Jun 2026

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All to play for as pubs and shops compete to secure summer spending boost

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All to play for as pubs and shops compete to secure summer spending boost
Circana believes a major spending uplift is unlikely, but pubs, bars and match-night grocery choices could still benefit if football fever takes hold

17 Jun 2026

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Navigating Tariffs: Smarter Marketing Decisions for Growth

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Navigating Tariffs: Smarter Marketing Decisions for Growth
Tariffs and economic pressure are forcing marketers to rethink how they invest, message, and plan. Cutting spend isn’t always the answer—brands that make smarter, more strategic decisions can protect performance and uncover growth opportunities. This report explores how to balance short‑term pressures with long‑term impact across media, pricing, and messaging.

16 Jun 2026

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The Value of Influence: Driving Sales Lift & ROI

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The Value of Influence: Driving Sales Lift & ROI
Influencer marketing has become a powerful driver of performance—shaping how consumers discover, evaluate, and purchase. As social platforms turn into full‑funnel commerce ecosystems, creators are accelerating demand and delivering measurable results. This report reveals how brands can turn influence into real business impact and maximize the value of their investments.

16 Jun 2026

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