TV was once referred to as a box. Now, it’s a storefront.

Lifestyle spending has taken on new meaning and importance for retail, and a great deal of these shifts are a result of the Covid-19 pandemic. In 2020, significant lifestyle changes were universally forced on consumers. Those forced changes went through an evolution over the past five years, and in many cases, they have set down roots — becoming a new way of life.

How Snacking Is Evolving—and Where Growth Comes Next

"I’m excited to join Circana at such a defining moment. the organizations that will thrive in the coming years are those that integrate people strategy directly into their AI and business transformation agendas. Circana has bold ambitions, and I look forward to partnering with the leadership team to further build the talent, skills, and culture that will fuel sustained growth."

Our Liquid Activation solution transforms the way marketers approach audience creation. By seamlessly integrating diverse data assets — including insights from all channels of trade, food service, and receipt panels — brands and agencies can move swiftly from rich consumer understanding to precise audience activation. This innovation empowers our clients to connect with high-value consumers across industries with exceptional speed and accuracy.

Consumer interest in fibermaxxing is more than a fleeting fad. It reflects the overall approach to holistic, preventative health and signals that consumers are increasingly sophisticated in their approach to diet and wellness.

Getting products from Point A to Point B might be the traditional goal of retail supply chains, but as the consumer landscape and retail industry continue to undergo a significant transformation and artificial intelligence (AI) advances, the lines are no longer straight, and more points have emerged. Manufacturers, distributors, and retailers connecting the dots strive for efficiency in an often-convoluted environment.

Reaching the right audience with the right message at the right time is arguably the loudest rallying cry among today’s marketers. Turning that mantra into action, though, involves identifying and connecting with people of all backgrounds as they make their way on their unique shopping journeys.

As we look ahead to 2026, the outlook for private label remains positive, though more balanced

The economy is underscoring the changed behaviors and purchase dynamics consumers developed as a result of the COVID-19 pandemic, but the focus on usage and replenishment has evolved.

Restaurant operators proved they are highly adaptable and innovative in navigating the widespread uncertainty of 2025. Those who maintain that forward-thinking, resilient mindset in 2026 will continue to find success and drive industry growth.

Discover how private label is shifting from price-driven to value-driven—and what it means for growth.

A global view on how private label is reshaping retail—and what it means for brands and retailers.

Uncover which restaurant chains rank among the top in consumer spend and locations

As consumers continue to migrate in different ways across physical and digital channels, brands can leverage information on these behaviors to uncover hidden growth opportunities, refine strategies, and build lasting loyalty.

With GLP-1 adoption accelerating, size is changing, but so is identity. GLP-1 usage extends beyond the physical implications; it’s a catalyst for redefining personal style. As consumers rebuild their wardrobes, they’re reassessing what fits, what flatters, and what feels aligned with their lifestyle. Brands that plan for both the physical and emotional elements will lead. This isn’t a trend — it’s a structural change for the apparel industry.

TV is no longer just a reach vehicle—it’s becoming one of the most powerful and measurable commerce channels available to marketers. This report unpacks how linear, streaming, and CTV now work together to drive incremental sales, the audience shifts redefining planning, and how shoppable and immersive formats are changing what TV can do. Powered by Circana’s purchase and behavioral insights, it offers practical imperatives for connecting TV exposure to real business outcomes.

Beauty Book 2026 reveals what’s driving growth across prestige and mass beauty—and how to act on it.

Two high-growth brands share how they expanded distribution, captured consumer demand, and accelerated category growth.

Learn how Milo’s Tea Company achieved multi-year growth in a highly competitive CPG market.