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Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Market Solutions

Benchmark sales against the market.

Consumer Solutions

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Innovation Solutions

Continuously identify growth.

Marketing Solutions

With up to 9x ROI on your media investments.

Analytics Solutions

Deliver 5% sales growth on average.

Supply Chain Solutions

Recover 5 - 8% of sales usually lost to OOS.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

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Circana's official announcements.

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Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

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Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Jaime Negrete

Jaime Negrete

Industry Analyst, Technology

Jaime Negrete leads the Technology practice for Circana in Mexico. He brings more than 10 years of experience in the market research industry for the CE, IT, home, and video games industries.


Negrete leads a team responsible for providing relevant, actionable insight to identify growth opportunities for leading technology companies. In addition to his tenure at Circana, he has 10 years of experience working for Nielsen and Bacardi.

Recent Posts from

Jaime Negrete

September Retail Sales Revenue Lacks Growth As Consumers Spend More on Less, Reports Circana

265

15 Oct 2025

Tags

Industry Experts
We are in a period of ‘Invisible Inflation.’ It appears — on the surface — as though retail sales have not realized the impact of inflation, but, in reality, consumers are pulling back on the amount of product they are buying, allowing them to spend the same overall amount even though what they are buying costs more,
Understanding Demand Forecasting in Retail and Consumer Goods

66

14 Oct 2025

Tags

Industry Experts
Demand forecasting has significantly transformed over the past few years. Headwinds such as still-stubborn inflation, elevated interest rates, tight labor markets, and geopolitical uncertainties have altered the ways that retailers and manufacturers assess and respond to their respective demands, while shifting consumer behaviors and increasingly splintered retail channels challenge traditional approaches. At the same time, the growing reliance on technologies including machine learning (ML), au
How Do You Accurately Measure Your Campaign’s ROI Drivers?

40

14 Oct 2025

Tags

Industry Experts
Accurately measuring and attributing sales or other key performance indicators to individual marketing channels is crucial for brands that would like to make informed decisions on marketing budget allocation and spend to pursue growth. There are several methodologies for measuring the impact of individual marketing tactics, including A/B testing, geographic testing, time series analyses, and marketing mix modeling (MMM). Although each of these methodologies for incremental measurement have their
Build a Strategy for Lasting Success

37

14 Oct 2025

Tags

Industry Experts
Our “Building a Marketing Strategy for Short- and Long-Term Success” guide provides a clear, four-step framework to help you master this balance.
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