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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

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Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

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Understand complex consumer behavior with clear, accurate insights into omnichan…

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Jaime Negrete

Jaime Negrete

Industry Analyst, Technology

Jaime Negrete leads the Technology practice for Circana in Mexico. He brings more than 10 years of experience in the market research industry for the CE, IT, home, and video games industries.


Negrete leads a team responsible for providing relevant, actionable insight to identify growth opportunities for leading technology companies. In addition to his tenure at Circana, he has 10 years of experience working for Nielsen and Bacardi.

Recent Posts from

Jaime Negrete

Circana Unveils 2025 New Product Pacesetters as Top Innovations Drive $6.2 Billion in Year-One Sales

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Circana Unveils 2025 New Product Pacesetters as Top Innovations Drive $6.2 Billion in Year-One Sales
The biggest risk in CPG today isn’t a failed launch — it’s failing to launch at all. Innovation isn’t just a strategic priority — it’s the growth engine,

21 May 2026

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2025 New Product Pacesetters: Redefining Innovation and Consumer Impact in CPG

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2025 New Product Pacesetters: Redefining Innovation and Consumer Impact in CPG
Amid the fast-paced evolution of 2025, consumers embraced innovative products that balanced health, convenience, and indulgence, redefining expectations and driving growth in the CPG industry.

20 May 2026

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The Second Coming of K-Beauty

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The Second Coming of K-Beauty
In 2015, Korean beauty brands entered the U.S. market with a skincare-first philosophy, marking a clear departure from the social media–driven makeup trends that dominated the beauty industry at the time. The initial K-beauty boom introduced products like BB/CC creams and sheet masks, while also bringing innovative ingredients such as snail mucin and ginseng into the mainstream.

20 May 2026

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Consumers Accelerate Shift Toward DIY Vehicle Maintenance Amid Economic Pressures

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Consumers Accelerate Shift Toward DIY Vehicle Maintenance Amid Economic Pressures
Consumers are enlisting do-it-yourself auto maintenance in an effort to save money amid challenging economic times, rising gas prices, and growing needs being placed on their vehicles. We’re seeing shoppers become more resourceful and hands-on as they look for ways to extend the life of their vehicles and manage expenses.

19 May 2026

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Celebrating Dad: From Grilling Out to Chilling Out

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Celebrating Dad: From Grilling Out to Chilling Out
Father’s Day gifting is evolving, blending enduring favorites with new trends. While grilling, spirits, apparel, and fragrances remain staples, emerging categories like fitness trackers, toy-building sets, and VR are gaining traction. Circana data shows consumers balancing meaningful indulgences with practicality as they celebrate modern dads.

18 May 2026

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Circana Earns Best Proof of Incrementality at The Drum Commerce Media Awards for Advanced Marketing Mix Modeling Approach

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Circana Earns Best Proof of Incrementality at The Drum Commerce Media Awards for Advanced Marketing...
Circana earns “Best Proof of Incrementality” at The Drum Commerce Media Awards for its Marketing Mix Modeling approach, delivering statistically validated insights into true causal lift, cross-channel halo effects, and enterprise-wide marketing impact.

18 May 2026

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Q1 2026: Australia Foodservice Delivered Another Resilient Quarter

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Q1 2026: Australia Foodservice Delivered Another Resilient Quarter
The latest Q1 2026 results are in – and they point to a foodservice market that’s holding firm, even as pressures intensify.

15 May 2026

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Purple is Trending. Circana is Tracking.

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Purple is Trending. Circana is Tracking.
Purple is emerging as a standout trend across fashion, home, beauty, and food, reflecting a shift toward bold self-expression. Circana’s data highlights rising demand, from growth in apparel and makeup to increasing popularity in produce and menu items like ube. As consumers move beyond neutral tones, purple is becoming a powerful symbol of creativity, wellness, and individuality.

13 May 2026

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What Incrementality Attribution Reveals That Attribution Alone Cannot

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What Incrementality Attribution Reveals That Attribution Alone Cannot
It’s the million-dollar question, sometimes literally: Did the marketing campaign actually drive sales and return on investment?

13 May 2026

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Circana Launches Purchase to Consumption Solution to Connect Shopper Buying Habits with Eating Occasions

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Circana Launches Purchase to Consumption Solution to Connect Shopper Buying Habits with Eating...
New solution reveals $3.78 spent per person on average for at-home dinners; top retailers have $100 million opportunity with Purchase to Consumption insights

12 May 2026

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Top 10 Movies

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Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

11 May 2026

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US Beauty Market Delivers Steady First Quarter Growth, Circana Reports

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US Beauty Market Delivers Steady First Quarter Growth, Circana Reports
Value consciousness, treatment‑led demand, and digital acceleration shape performance

11 May 2026

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Retail Media, Rewritten for What’s Next

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Retail Media, Rewritten for What’s Next
Retail media has scaled, and with scale comes scrutiny. Marketers are now expected to prove impact, connect spend to outcomes, and navigate a more complex ecosystem. This e-book outlines what’s changing and how to stay ahead.

11 May 2026

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Turning the Page on 2026 Book Trends

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Turning the Page on 2026 Book Trends
Circana’s 2026 book market insights reveal shifting reader preferences amid economic pressure. From the rise of hands-on nonfiction and escapist fiction like manga to continued strength in children’s and screen-free categories, emerging trends point to evolving consumer behaviors in a competitive entertainment landscape.

8 May 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.

7 May 2026

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Chain Reactions: The Impact of GLP-1 Usage on Non-Food Categories

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Chain Reactions: The Impact of GLP-1 Usage on Non-Food Categories
Just as GLP-1 medications purportedly address a variety of wellness issues, from weight loss to blood sugar control and metabolic health, the influence of these medications can be seen across a range of CPG categories. Circana’s latest insights confirm that the much-buzzed-about ripple effect is real, with waves expanding beyond food and beverage into a host of non-food and general merchandise segments.

7 May 2026

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Circana Launches Market Share Drivers Solution to Help Retailers Pinpoint Performance Levers

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Circana Launches Market Share Drivers Solution to Help Retailers Pinpoint Performance Levers
By bringing our most powerful data assets together into a single platform, we are doing the heavy lifting so you can focus on impact. Our Market Share Drivers solution empowers your teams with the absolute clarity and confidence needed to accelerate decision-making and fuel growth, freeing you from the burden of connecting fragmented signals.

6 May 2026

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Promo Spend for Growing Brands: Cut Prices, Displays, or Media?

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Promo Spend for Growing Brands: Cut Prices, Displays, or Media?
Margins are already thin in the retail and CPG businesses. Small and medium-sized brands (SMBs) feel that pinch even more and know all too well that pricing decisions and every dollar of a promotional spend matter when only a few percentage points of margin are in play.

5 May 2026

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Order Up: How Shifting Lifestyles Are Shaping Foodservice Trends 

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Order Up: How Shifting Lifestyles Are Shaping Foodservice Trends 
The first half of the decade brought significant disruption to the foodservice industry, but the back half is showing some improvement. Total traffic dipped a scant -0.3% in 2025 compared to the prior year, with a 0.5% bump during the fourth quarter. While modest growth is expected to continue through this year, expansion will likely remain uneven across the industry.

4 May 2026

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US Footwear Industry Delivers Modest First-Quarter Growth Driven by Price Increases and Strength in Performance Segment, Circana Reports

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US Footwear Industry Delivers Modest First-Quarter Growth Driven by Price Increases and Strength in...
Price increases remain a challenge for the footwear industry in 2026, pressuring unit sales, but certain segments are bucking the trend

4 May 2026

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