top of page
Left Sidebar-starsbw.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Industry Rankings

Laptop displaying Circana's Industry Ranks

Get the latest rankings, measurements and insights, powered by Liquid AI.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

shutterstock_7514925881.jpg

From Broadway to streaming, still "Popular"!

 

💚

Entertainment Insights

The first Wicked film made its streaming debut on Prime Video and viewers showed up in force, generating almost 2 million hours watched in the opening weekend alone.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Suggested solutions

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar-starsbw.jpg

CES 2024 Insights: The Future of PC Is Here

By

Mike Crosby

Mike Crosby

Jan 23, 2024

Posted in:

Category

AI, automation, and immersive technologies are poised to transform the way we live, work, and play.

Abstract Background Image

Est. Read Time:

2

mins

You're reading:

CES 2024 Insights: The Future of PC Is Here

Like it? Share it!

In This Article

Link
Link
Link
  • Writer: Mike Crosby
    Mike Crosby
  • Jan 23, 2024
  • 2 min read


CES 2024 pulsed with energy, showcasing groundbreaking advancements in PC and IT poised to shape the coming year. Gone are the murmurs of pandemic uncertainty; this year, innovation roared back, promising a future driven by cutting-edge technologies. Let’s explore the top PC trends likely to impact consumers and businesses alike:


B2C: Personalization and Connection Define the PC Experience

1. AI-powered Productivity: PCs transcend mere tools to become proactive partners. Imagine intelligent assistants anticipating your needs, suggesting relevant documents, automating repetitive tasks, and even predicting deadlines. Context-aware software and advanced voice control elevate your workflow, boosting efficiency and freeing you to focus on higher-level work.

2. Immersive Entertainment Redefined: Buckle up for hyper-realistic gaming experiences. Next-generation graphics cards deliver unparalleled visuals, while advanced VR and AR headsets blur the lines between reality and virtual worlds. Expect smarter streaming platforms, personalized content recommendations, and seamless cross-platform gaming, further immersing you in your chosen entertainment.

3. Hyper-Secure Connectivity: Say goodbye to cable clutter and unreliable connections. Wi-Fi 7 heralds an era of blazing-fast speeds and rock-solid stability, while advancements in mesh networking and edge computing ensure seamless connectivity even in demanding environments. Cybersecurity innovations, including AI-powered threat detection and hardware-based encryption, safeguard your data in this increasingly connected world.

B2B: AI and Automation Drive Intelligent Operations

1. Data-driven Optimization: Unleash the power of AI to optimize everything from supply chains and logistics to marketing campaigns and customer service. AI-powered analytics extract actionable insights from vast data sets, predicting customer behavior, streamlining workflows, and driving operational efficiency across industries.

2. The Edge Computing Revolution: Data processing migrates closer to the source, empowering powerful edge devices to make real-time decisions and automate tasks, minimizing latency and improving responsiveness. This decentralization unlocks smarter IoT applications, remote monitoring and control, and enhanced security for sensitive data.

3. Augmented Reality Transforming Workflows: AR graduates from entertainment to become a critical business tool. Imagine technicians wearing AR glasses receiving real-time instructions and data overlays while performing complex tasks, or sales teams showcasing products and services virtually to clients across the globe. AR revolutionizes training, collaboration, and remote assistance, boosting productivity and efficiency across various sectors.

The Future Is Now

CES 2024 wasn’t just a glimpse into tomorrow; it was a tangible demonstration of the future arriving today. AI, automation, and immersive technologies are poised to transform the way we live, work, and play. Consumers can expect a PC that anticipates their needs and enhances their entertainment experiences, while businesses can leverage these advancements to optimize operations, gain a competitive edge, and deliver exceptional customer experiences. The future of PC and IT is bright, and those who embrace these trends will be the ones leading.



Get insights straight to your inbox

Subscribe to the latest content from Circana
Add a Title

About the author

Mike Crosby is an executive director and industry advisor supporting IT categories across B2B and B2C channels for Circana. With more than three decades of domestic and international experience, Crosby brings proven industry knowledge, along with keen analytical acumen, to make him the go-to source for leading tech manufacturers, retailers, resellers, and distributors.


Prior to joining Circana, Crosby held leadership positions at technology businesses ranging from private equity-owned emerging growth businesses to Fortune 500 organizations. Notably, he held executive management positions with major technology companies including Logitech, Fujitsu, Belkin, Whistle Labs, a Mars Company, and CODI Worldwide.

View all solutions that

bottom of page