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CES 2024 Insights: The Future of PC Is Here

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Mike Crosby

Executive Director, Industry Analyst, B2B Technology

AI, automation, and immersive technologies are poised to transform the way we live, work, and play.

  • Writer: Mike Crosby
    Mike Crosby
  • Jan 23, 2024
  • 2 min read


CES 2024 pulsed with energy, showcasing groundbreaking advancements in PC and IT poised to shape the coming year. Gone are the murmurs of pandemic uncertainty; this year, innovation roared back, promising a future driven by cutting-edge technologies. Let’s explore the top PC trends likely to impact consumers and businesses alike:


B2C: Personalization and Connection Define the PC Experience

1. AI-powered Productivity: PCs transcend mere tools to become proactive partners. Imagine intelligent assistants anticipating your needs, suggesting relevant documents, automating repetitive tasks, and even predicting deadlines. Context-aware software and advanced voice control elevate your workflow, boosting efficiency and freeing you to focus on higher-level work.

2. Immersive Entertainment Redefined: Buckle up for hyper-realistic gaming experiences. Next-generation graphics cards deliver unparalleled visuals, while advanced VR and AR headsets blur the lines between reality and virtual worlds. Expect smarter streaming platforms, personalized content recommendations, and seamless cross-platform gaming, further immersing you in your chosen entertainment.

3. Hyper-Secure Connectivity: Say goodbye to cable clutter and unreliable connections. Wi-Fi 7 heralds an era of blazing-fast speeds and rock-solid stability, while advancements in mesh networking and edge computing ensure seamless connectivity even in demanding environments. Cybersecurity innovations, including AI-powered threat detection and hardware-based encryption, safeguard your data in this increasingly connected world.

B2B: AI and Automation Drive Intelligent Operations

1. Data-driven Optimization: Unleash the power of AI to optimize everything from supply chains and logistics to marketing campaigns and customer service. AI-powered analytics extract actionable insights from vast data sets, predicting customer behavior, streamlining workflows, and driving operational efficiency across industries.

2. The Edge Computing Revolution: Data processing migrates closer to the source, empowering powerful edge devices to make real-time decisions and automate tasks, minimizing latency and improving responsiveness. This decentralization unlocks smarter IoT applications, remote monitoring and control, and enhanced security for sensitive data.

3. Augmented Reality Transforming Workflows: AR graduates from entertainment to become a critical business tool. Imagine technicians wearing AR glasses receiving real-time instructions and data overlays while performing complex tasks, or sales teams showcasing products and services virtually to clients across the globe. AR revolutionizes training, collaboration, and remote assistance, boosting productivity and efficiency across various sectors.

The Future Is Now

CES 2024 wasn’t just a glimpse into tomorrow; it was a tangible demonstration of the future arriving today. AI, automation, and immersive technologies are poised to transform the way we live, work, and play. Consumers can expect a PC that anticipates their needs and enhances their entertainment experiences, while businesses can leverage these advancements to optimize operations, gain a competitive edge, and deliver exceptional customer experiences. The future of PC and IT is bright, and those who embrace these trends will be the ones leading.



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About the author

Mike Crosby is an executive director and industry advisor supporting IT categories across B2B and B2C channels for Circana. With more than three decades of domestic and international experience, Crosby brings proven industry knowledge, along with keen analytical acumen, to make him the go-to source for leading tech manufacturers, retailers, resellers, and distributors.


Prior to joining Circana, Crosby held leadership positions at technology businesses ranging from private equity-owned emerging growth businesses to Fortune 500 organizations. Notably, he held executive management positions with major technology companies including Logitech, Fujitsu, Belkin, Whistle Labs, a Mars Company, and CODI Worldwide.

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