The awards recognize the top selling toys, properties, and manufacturers across the United States, Europe, Canada, Brazil, and Mexico

CHICAGO, January 31, 2024 – Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 13th annual Toy Industry Performance Awards. The awards recognize the best-selling and top gaining toys, properties, and manufacturers based on 2023 sales globally* and in the U.S., Europe, Canada, Brazil, and Mexico, according to Circana’s Retail Tracking Service.

“As we begin a new year and many of us gather together at the international toy fair in Nuremberg this week, Circana is incredibly proud to celebrate the innovation and quality of toys and games being developed to inspire the joy of play around the world,” said Ricardo Solar, EVP of Entertainment at Circana. “We wish all the winners, and the entire toy industry, success in 2024.”

Global Toy Manufacturer of the Year

The LEGO Group

Global Top Toy Property of the Year
Property	Manufacturer
Pokémon	The Pokémon Company

Global Top Selling Toy of the Year
Item	Manufacturer
Hot Wheels Singles 1:64 Assortment	Mattel

US Top Selling Property of the Year
Property	Manufacturer
Pokémon	The Pokémon Company

US Top Selling Toy of the Year
Item	Manufacturer
Squishmallows Plush 8″ Assortment	Jazwares

US Top Selling Toy by Supercategory
Supercategory	Item	Manufacturer
Action Figures and Accessories	Ninja Turtles Mutant Mayhem Figure 4.25″ Assortment	Playmates Toys
Arts and Crafts	Art The Great Wave Hokusai	The LEGO Group
Building Sets	Icons Botanical Collection Wildflower Bouquet	The LEGO Group
Dolls	Barbie Dreamhouse	Mattel
Explorative and Other Toys	Miniverse Make It Mini Food Diner Minis Assortment	MGA Entertainment
Games and Puzzles	Pokémon Crown Zenith Elite Trainer Box	The Pokémon Company
Infant, Toddler, and Preschool Toys	Gabby’s Dollhouse Purrfect Playset	Spin Master
Outdoor and Sports Toys	Bunch O Balloons 3 Pack	Zuru
Plush	Squishmallows Plush 8″ Assortment	Jazwares
Vehicles	Hot Wheels Singles 1:64 Assortment	Mattel
Youth Electronics	Bitzee Interactive Digital Pet and Case with 15 Animals	Spin Master

Europe’s Top Gaining Toy Property of the Year**
Property	Manufacturer or Licensor
Pokémon	The Pokémon Company

Europe’s Top Gaining Toy Property by Supercategory**
Supercategory	Property	Manufacturer or Licensor
Action Figures and Accessories	Ninja Turtles	Paramount
Arts and Crafts	LEGO Art	The LEGO Group
Building Sets	LEGO Icons	The LEGO Group
Dolls	Monster High	Mattel
Explorative and Other Toys	Miniverse	MGA Entertainment
Games and Puzzles	Pokémon	The Pokémon Company
Infant, Toddler, and Preschool Toys	Gabby’s Dollhouse	Spin Master
Plush	Squishmallows	Jazwares
Vehicles	Super Mario	Nintendo
Youth Electronics	Bitzee	Spin Master

Canada’s Top Toy Property of the Year
Property	Manufacturer
Pokémon	The Pokémon Company

Canada’s Top Selling Toy of the Year
Item	Manufacturer
Squishmallows Plush 12″ Assortment	Jazwares

Canada’s Top Selling Toy by Supercategory
Supercategory	Item	Manufacturer
Action Figures and Accessories	Beast Lab Creator Assortment	Moose Toys
Arts and Crafts	Play Doh Single Tub	Hasbro
Building Sets	Icons Botanical Collection Wildflower Bouquet	The LEGO Group
Dolls	Barbie Dreamhouse	Mattel
Explorative and Other Toys	Miniverse Make It Mini Food Diner Minis Assortment	MGA Entertainment
Games and Puzzles	Pokémon Scarlet and Violet Center Elite Trainer Box Asst	The Pokémon Company
Infant, Toddler, and Preschool Toys	Gabby’s Dollhouse Purrfect Playset	Spin Master
Outdoor and Sports Toys	Spikeball Combo Meal Set	Spikeball
Plush	Squishmallows Plush 12″ Assortment	Jazwares
Vehicles	Hot Wheels Singles 1:64 Assortment	Mattel
Youth Electronics	Kidizoom Smartwatch Assortment	VTech

Brazil’s Top Toy Property of the Year
Property	Manufacturer
Hot Wheels	Mattel

Brazil’s Top Selling Toy of the Year
Item	Manufacturer
Hot Wheels Singles 1:64 Assortment	Mattel

Brazil’s Top Selling Toy by Supercategory
Supercategory	Item	Manufacturer
Action Figures and Accessories	Avengers Olympus 9.5″ Assortment	Hasbro
Arts and Crafts	Play-Doh Drill N Fill Dentist	Hasbro
Building Sets	Classic Medium Creative Brickbox	The LEGO Group
Dolls	Barbie Dreamhouse	Mattel
Explorative and Other Toys	BH Toys Amoeba Blue	BH Toys
Games and Puzzles	Cara A Cara	Estrela
Infant, Toddler, and Preschool Toys	Fisher Price Tumblin Giraffe	Mattel
Outdoor and Sports Toys	Quad Bike and Pedal Spider Assortment	Maral
Plush	Paw Patrol Skye Plush 30cm	Sunny Brinquedos
Vehicles	Hot Wheels Singles 1:64 Assortment	Mattel
Youth Electronics	Bitzee Interactive Digital Pet and Case with 15 Animals	Sunny Brinquedos

Mexico’s Top Gaining Toy Property of the Year**
Property	Manufacturer or Licensor
Hot Wheels	Mattel

Mexico’s Top Gaining Toy Property by Supercategory**
Supercategory	Property	Manufacturer or Licensor
Action Figures and Accessories	Super Mario Brothers	Nintendo
Arts and Crafts	Fashion Angels	Fashion Angels
Building Sets	LEGO Speed Champions	The LEGO Group
Dolls	Monster High	Mattel
Explorative and Other Toys	Miniverse	MGA Entertainment
Games and Puzzles	Pokémon	The Pokémon Company
Infant, Toddler, and Preschool Toys	Gabby’s Dollhouse	NBCUniversal
Outdoor and Sports Toys	X-Shot	Zuru
Plush	Furby	Hasbro
Vehicles	Hot Wheels	Mattel
Youth Electronics	Bitzee	Spin Master

Source: Circana, Retail Tracking Service, Value Sales, January-December 2023 *Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Mexico, Brazil, and Australia **Properties with the largest increases in value sales