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Circana Announces its Annual Global Toy Industry Performance Award Winners

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Here are the winners of the 13th annual Toy Industry Performance Awards.

  • Writer: Circana
    Circana
  • Jan 31, 2024
  • 3 min read

The awards recognize the top selling toys, properties, and manufacturers across the United States, Europe, Canada, Brazil, and Mexico


CHICAGO, January 31, 2024 Circana™, a leading advisor on the complexity of consumer behavior, today announced the winners of its 13th annual Toy Industry Performance Awards. The awards recognize the best-selling and top gaining toys, properties, and manufacturers based on 2023 sales globally* and in the U.S., Europe, Canada, Brazil, and Mexico, according to Circana’s Retail Tracking Service.


“As we begin a new year and many of us gather together at the international toy fair in Nuremberg this week, Circana is incredibly proud to celebrate the innovation and quality of toys and games being developed to inspire the joy of play around the world,” said Ricardo Solar, EVP of Entertainment at Circana. “We wish all the winners, and the entire toy industry, success in 2024.”



Global Toy Manufacturer of the Year

The LEGO Group

Global Top Toy Property of the Year


Property

Manufacturer

Pokémon

The Pokémon Company

Global Top Selling Toy of the Year


Item

Manufacturer

Hot Wheels Singles 1:64 Assortment

Mattel

US Top Selling Property of the Year


Property

Manufacturer

Pokémon

The Pokémon Company

US Top Selling Toy of the Year


Item

Manufacturer

Squishmallows Plush 8″ Assortment

Jazwares

US Top Selling Toy by Supercategory



Supercategory

Item

Manufacturer

Action Figures and Accessories

Ninja Turtles Mutant Mayhem Figure 4.25″ Assortment

Playmates Toys

Arts and Crafts

Art The Great Wave Hokusai

The LEGO Group

Building Sets

Icons Botanical Collection Wildflower Bouquet

The LEGO Group

Dolls

Barbie Dreamhouse

Mattel

Explorative and Other Toys

Miniverse Make It Mini Food Diner Minis Assortment

MGA Entertainment

Games and Puzzles

Pokémon Crown Zenith Elite Trainer Box

The Pokémon Company

Infant, Toddler, and Preschool Toys

Gabby’s Dollhouse Purrfect Playset

Spin Master

Outdoor and Sports Toys

Bunch O Balloons 3 Pack

Zuru

Plush

Squishmallows Plush 8″ Assortment

Jazwares

Vehicles

Hot Wheels Singles 1:64 Assortment

Mattel

Youth Electronics

Bitzee Interactive Digital Pet and Case with 15 Animals

Spin Master

Europe’s Top Gaining Toy Property of the Year**


Property

Manufacturer or Licensor

Pokémon

The Pokémon Company

Europe’s Top Gaining Toy Property by Supercategory**



Supercategory

Property

Manufacturer or Licensor

Action Figures and Accessories

Ninja Turtles

Paramount

Arts and Crafts

LEGO Art

The LEGO Group

Building Sets

LEGO Icons

The LEGO Group

Dolls

Monster High

Mattel

Explorative and Other Toys

Miniverse

MGA Entertainment

Games and Puzzles

Pokémon

The Pokémon Company

Infant, Toddler, and Preschool Toys

Gabby’s Dollhouse

Spin Master

Plush

Squishmallows

Jazwares

Vehicles

Super Mario

Nintendo

Youth Electronics

Bitzee

Spin Master

Canada’s Top Toy Property of the Year


Property

Manufacturer

Pokémon

The Pokémon Company



Canada’s Top Selling Toy of the Year


Item

Manufacturer

Squishmallows Plush 12″ Assortment

Jazwares

Canada’s Top Selling Toy by Supercategory



Supercategory

Item

Manufacturer

Action Figures and Accessories

Beast Lab Creator Assortment

Moose Toys

Arts and Crafts

Play Doh Single Tub

Hasbro 

Building Sets

Icons Botanical Collection Wildflower Bouquet

The LEGO Group

Dolls

Barbie Dreamhouse

Mattel 

Explorative and Other Toys

Miniverse Make It Mini Food Diner Minis Assortment

MGA Entertainment 

Games and Puzzles

Pokémon Scarlet and Violet Center Elite Trainer Box Asst

The Pokémon Company

Infant, Toddler, and Preschool Toys

Gabby’s Dollhouse Purrfect Playset

Spin Master 

Outdoor and Sports Toys

Spikeball Combo Meal Set

Spikeball

Plush

Squishmallows Plush 12″ Assortment

Jazwares

Vehicles

Hot Wheels Singles 1:64 Assortment

Mattel 

Youth Electronics

Kidizoom Smartwatch Assortment

VTech

Brazil’s Top Toy Property of the Year


Property

Manufacturer

Hot Wheels

Mattel

Brazil’s Top Selling Toy of the Year


Item

Manufacturer

Hot Wheels Singles 1:64 Assortment

Mattel

Brazil’s Top Selling Toy by Supercategory



Supercategory

Item

Manufacturer

Action Figures and Accessories

Avengers Olympus 9.5″ Assortment

Hasbro

Arts and Crafts

Play-Doh Drill N Fill Dentist

Hasbro

Building Sets

Classic Medium Creative Brickbox

The LEGO Group

Dolls

Barbie Dreamhouse

Mattel

Explorative and Other Toys

BH Toys Amoeba Blue

BH Toys

Games and Puzzles

Cara A Cara

Estrela

Infant, Toddler, and Preschool Toys

Fisher Price Tumblin Giraffe

Mattel

Outdoor and Sports Toys

Quad Bike and Pedal Spider Assortment

Maral

Plush

Paw Patrol Skye Plush 30cm

Sunny Brinquedos

Vehicles

Hot Wheels Singles 1:64 Assortment

Mattel

Youth Electronics

Bitzee Interactive Digital Pet and Case with 15 Animals

Sunny Brinquedos

Mexico’s Top Gaining Toy Property of the Year**


Property

Manufacturer or Licensor

Hot Wheels

Mattel

Mexico’s Top Gaining Toy Property by Supercategory**



Supercategory

Property

Manufacturer or Licensor

Action Figures and Accessories

Super Mario Brothers

Nintendo

Arts and Crafts

Fashion Angels

Fashion Angels

Building Sets

LEGO Speed Champions

The LEGO Group

Dolls

Monster High

Mattel

Explorative and Other Toys

Miniverse

MGA Entertainment

Games and Puzzles

Pokémon

The Pokémon Company

Infant, Toddler, and Preschool Toys

Gabby’s Dollhouse

NBCUniversal

Outdoor and Sports Toys

X-Shot

Zuru

Plush

Furby

Hasbro

Vehicles

Hot Wheels

Mattel

Youth Electronics

Bitzee

Spin Master


Source: Circana, Retail Tracking Service, Value Sales, January-December 2023 *Global includes the United States, Canada, UK, Germany, France, Italy, Spain, Belgium, the Netherlands, Mexico, Brazil, and Australia **Properties with the largest increases in value sales

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