Foodservice, General Merchandise, and Retail Trends from 2024

Emerging trends and preferences fueled growth across China’s foodservice, general merchandise, and retail industries in 2024. But which trends will shape the year ahead? Our Planning for Growth in China report provides insights into the top trends to know and the latest consumer behaviors so you can stay ahead of this dynamic marketplace.

Highlights: 

• Hotpot was the fastest-growing major category while snacking growth slowed  

• Livestreaming channels continued to gain momentum across general merchandise categories 

• Consumers consolidated their grocery purchases into fewer retail channels