Thanksgiving is a cherished U.S. holiday, anchored by a shared meal on the fourth Thursday of November. It’s also the second-largest food holiday of the year – surpassed only by Christmas. It contributed a whopping $2.8 billion sales lift in 2022, compared to the average week. Learn how purchasing trends and behaviors will impact sales leading up to this fall holiday.

Highlights:

1. More than a third of those celebrating Thanksgiving in the U.S. expect to pay more for the Thanksgiving meal, but they plan to purchase their usual amount.

2. Consumers shop early for spot deals, but most Thanksgiving basket purchases occur the week prior and the week of Thanksgiving.

3. Thanksgiving isn’t solely homemade. Pre-made contributions from restaurants and retailers are welcome at many holiday tables.

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