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25-34-year-olds are

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It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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The Globalization of Streaming

By

John Buffone

John Buffone

Nov 3, 2022

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8% of U.S. viewing time is spent on domestic genres.

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About the author

John Buffone is a vice president and industry advisor for Circana’s Media Entertainment and Connected Intelligence® practices. He brings over 25 years of experience in the consumer research and entertainment industries to his role advising many of the world’s largest media and consumer technology brands. Buffone shares expertise on how connected devices are changing the way consumers use technology at home and on the go. His research focuses on the confluence of streaming media distribution and consumer electronics trends.


Prior to joining the Connected Intelligence team in 2012, Buffone held product and client development director roles for Circana’s Entertainment practice. He led the home video client service team that supported the evolving digital market intelligence needs of major movie studios and video retailers. He also developed the company’s Blu-ray Disc research portfolio, its Digital Video Tracking service, and the Home Automation and Digital Video Distribution Advisory services. A recognized industry thought leader, Buffone is regularly quoted in the press.

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