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25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Liquid Data Go
Breaking into retail takes more than a great product – it takes proof.
Consumer
Understand complex consumer behavior with clear, accurate insights into omnichannel dynamics
Liquid Data Collaborate
Circana’s Liquid Data Collaborate™ solution helps you bring all your data together in one place — and puts it alongside our industry-wide view.
