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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Marketing
Marketing Mix
Circana uses the most granular point-of-sale (POS) and causal data to accurately assess media channel performance across markets. With a globally consistent methodology, our AI-driven insights enhance decision-making, uncover optimization opportunities, and fuel stronger and more cost-effective ROI improvements.
Expertise ROI Unlocked
Unlock the power of our subject matter experts and 100+ data scientists dedicated to marketing.
Flexible Scalable Platform
The Marketing Mix solution is built using Circana’s Liquid Data® platform with marketing mix options that grow with you.
Granular Predictive Forecasting
Our models use store-level data, industry-recognized for accuracy and granularity,
Join more than 7,000 clients and partners worldwide
See Which Marketing Tactics Deliver Bottom-line Results
Get Data-driven Marketing Mix Strategies
Marketers use more channels and tactics than ever before. The real challenge is identifying which strategies fuel revenue and profit. Circana’s Marketing Mix solution shows the full spectrum of marketing tactics to drive greater returns on marketing investment using strategic and tactical recommendations.
Turn Past Performance Into Action With Accurate Marketing Mix Modeling Tools
Leading Coverage: Our unmatched reach across platforms and devices help you connect with more of your audience anywhere they go.
Proven Results: Circana’s Marketing Mix solution, anchored in the most granular store-level data, identifies the most effective strategy with an average annual ROI increase of 10%-15%.
AI-driven Optimizations: Our forward-looking marketing mix modeling tool, powered by AI, includes accurate historical modeling and AI-driven simulations and optimizations.
Market Context: More than 10,000 industry benchmarks provide accurate context and comparisons.
We Know Your Category and Business
Our deep industry expertise is backed by Circana’s marketing mix model benchmark library. With the Marketing Mix solution, you can use POS and causal data to accurately and easily understand channel performance. The outputs guide strategic and tactical decisions and identify optimization opportunities to improve ROI.
Marketing Optimization for Advertisers, Agencies, Publishers, and Ad Platforms
Media Buyers
Maximize your ROI by allocating your marketing budget across the right tactics. Receive prescriptive insights driven by data and our industry experts that provide actionable strategies with proven results.
Media Sellers
Measure your ROI and incremental sales to uncover your platform’s effectiveness. The Marketing Mix solution simplifies data management with a robust platform that provides seamless end-to-end integration. It uses our best-in-class machine learning to model campaign outcomes based on the most granular and holistic data sets.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started With Marketing Mix Modeling — Optimize Every Dollar
Ready to understand which marketing tactics truly drive incremental ROI? Get started with Circana’s Marketing Mix solutions to measure the impact of each channel, refine your budget allocation, and make data‑driven decisions with confidence. Our team will show you how Circana’s store‑level data, advanced modeling, and analytics uncover performance drivers and help maximize the return on your marketing investment.
Learn more about Marketing Mix
The Future of Media Movement
The media landscape is fractured, leaving marketers with disconnected insights and delayed decisions. We believe there’s a better way. Circana is leading a movement to build a smarter, more connected future for media, and we want you to be part of it. On our campaign page, you will discover our vision for transformation, explore interactive tools like the Media Scorecard to assess your organization's maturity, and find exclusive insights to help you lead the industry forward. Join us to move beyond the status quo and shape what's next.
Creative
Pinpoint creative strategies that drove the highest ROI
What is the impact of creative strategy changes?
What topics and formats should we focus on to provide value to our audience?
Media Channel
Identify tactics that drove the highest ROI
What are the most effective and efficient channels/platforms to reach our target audience?
What is the value of each marketing touchpoint against multiple objectives?
Reach/Frequency
Determine optimal reach and frequency limits
How does reach and frequency impact sales?
What is the optimal reach and frequency for campaign execution?
Trade Retail Marketing
Compare sales of in-store and retail media network spend, and balance consumer media and trade
How can we optimize our product portfolio for growth and profitability?
How do I balance brand-specific goals with product portfolio optimization?
Learn More About Circana's Other Campaign Measurement Solutions
