Blog

By Jonna Parker,  Team Lead, Circana’s Fresh Foods Group It’s no secret that consumer behavior has changed since COVID-19 and the subsequent high-inflation period. Nowhere is this more apparent than when we look at store trips for grocery items. Consumers are making...

By John Aronson, Vice President, Media Solutions, Circana Marketers understand how important it is to get the audiences for their brand and products right. That’s why they spend so much time creating personas, perfecting their creative messaging, and segmenting the...

By Carl Carter, VP of Global Media, Circana Artificial intelligence (AI) is no longer the visionary concept for sci-fi movies, as we’re all seeing with OpenAI’s chat GPT and Google’s Bard. It's already transforming the way businesses operate and interact with their...

By James Carlson, Mid-Market Consultant & Team Leader, Circana Many of my favorite — and most productive — client discussions over the years have revolved around discussing ways to size and prioritize opportunities through share measures. While most clients...

By Natallia Bambiza, Director, Beauty Category Analyst, Circana My hair is straight, but I have a few wavy strands around my face that turn into curls when the weather is humid. I must admit I like the wave; if only I had a full head of it. While curly is my hair...

Chelsey Peace Reach your high propensity shoppers and deliver optimal digital impact It’s time to target people not browsers. Shopper behaviours are changing rapidly as consumers grapple with effects of skyrocketing inflation. So how do you know how, when and where...

By Anthony Balderrama, Senior Content Manager, SPINS and Sarah Marzano, Director, Retail, Circana Although pets have long been part of the family, their role as cherished family members continues to evolve. Terms like “granddog” have emerged to indicate pets are loved...

Maria RugoloDirector, Industry Analyst, Apparel As a child, I was always excited to shop for the upcoming school year. The smell of new school supplies and updating my wardrobe with the latest clothes, shoes, and bookbag triggered a fresh and fashionable start. Living...

Marshal CohenChief Industry Advisor, Retail@marshalcohen Once again, it’s time for some big summer retailer promotions in the U.S.: just in time for back-to-school shopping, a jump-start to the back-to-college season, and (of course) summer clearance. No matter what...

by Jonna Parker, Principal, Fresh Center of Excellence, Circana This summer, Americans are even more fired up than usual for grilling season. In a May 2023 Circana survey, 67% of shoppers said their summer entertaining plans include a cookout or barbecue. And 42% plan...

Samuel YanE-commerce Commercial Lead, China As barriers to entry lower, China’s toy market has become more appealing to global manufacturers. And why not? China has the world’s second-largest economy, an expanding middle-class citizenry, and a large population of...

Kristen McLeanExecutive Director, Industry Analyst 2022 was a record year for the young adult print market, and so far, 2023 is on track to stay as strong or even grow a bit. Year-to-date print sales are up 1% over 2022 and 56% over 2019, according to Circana BookScan...

Marshal CohenChief Retail Advisor The broader U.S. economy may not be in a recession, but many consumers are experiencing their own economic downturns. The needs and expectations of budget-conscious consumers are evolving, and retailers and manufacturers need to...

Jacquelyn WenskusDirector, Fragrance Category Analyst, Beauty The men’s prestige fragrance market has grown over the past three years and for this upcoming Father’s Day, the scent of success is expected to continue filling the air. Coinciding with brands and retailers...

Ben ArnoldExecutive Director, Industry Analyst, Consumer Technology Excitement for extended reality devices (the catch-all term for virtual reality, augmented reality, and mixed reality products) reached a fever pitch early this summer, with announcements of...

By Sarah Marzano, Director, Retail, Circana The American Society for the Prevention of Cruelty to Animals (ASPCA) estimates that nearly one in five households added a dog or cat during the pandemic. And according to the American Veterinary Medical...

Frédérique TuttVice President, Industry Analyst, Toys I don’t know about you, but it’s impossible for me to set foot in a toy store without buying something. I don’t indulge in fancy shoes, handbags, or makeup, but leave me alone in a retail toy shop (or any retailer...