Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
CASE STUDY
Transform Overstocks Into Retail Opportunity
Snapshot
SOLUTION AREA
Supply Chain
SOLUTION
On-shelf Availability
INDUSTRIES
CPG
CLIENT
Manufacturer
The Challenge
A pet food manufacturer noticed a troubling trend: Inventory for a stagnant item was lingering longer in stores, raising concerns about waste and profitability. Sales velocity slowed, but orders continued at historical rates. Was inventory building up, or were the consistent orders filling gaps that had developed over time?
The Turning Point
Using Circana’s unified data from Liquid Supply Chain, the manufacturer uncovered the root causes and took swift action. The data enabled the manufacturer to:
Pinpoint Retailer Performance: They identified which retailers were holding inventory longer due to decreased sales velocity.
Correct Overordering: The manufacturer flagged one retailer still ordering at historical levels, leading to excess stock in their distribution centers.
Realign Orders With Demand: They collaborated with retailers to adjust order quantities and reduce the risk of waste.
Activate Promotions: They partnered with marketing to launch a targeted promotion and reignite shopper interest.
Surface hidden insights so you can safeguard sales and minimize waste.
The Results
Better inventory alignment. Lower risk of spoilage. Renewed sales momentum. Liquid Supply Chain helped turn slow-moving stock into a strategic opportunity, protecting margins and driving smarter decisions.
Ready to apply this to your business?
Optimize inventory to capture peak-season demand and maximize sales. Let’s talk!
