Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
CASE STUDY
Uncover Service Gaps and Optimize Product Availability
Snapshot
SOLUTION AREA
Supply Chain
SOLUTION
On-shelf Availability
INDUSTRIES
CPG
CLIENT
Manufacturer
The Objective
A leading paper CPG brand faced puzzling in-stock declines at a key retail partner despite no product availability issues. The retailer’s footprint spanned the mid-Atlantic and Northeast, serviced by multiple distribution centers, complicating the root cause analysis
The Solution
Using Circana’s Liquid Supply Chain, which delivers near real-time supply chain intelligence, the manufacturer quickly pinpointed the issue. They were able to:
Localize Insights: The manufacturer identified only two affected regions — both tied to the Northeast distribution center.
Detect Trends: They found other retailers maintained healthy inventory levels, but days of supply were quietly slipping due to service issues at the same distribution center.
Target Action: The manufacturer collaborated with the regional distribution center to improve service and worked with the retailer to temporarily increase safety stock until fixes were in place.
Get unmatched data granularity so you can spot inventory gaps, low days of supply, and risks before they impact sales.
The Results
Retailer in-stock rates rebounded. The manufacturer corrected distribution service gaps and restored confidence in supply reliability.
Ready to apply this to your business?
Optimize inventory to capture peak-season demand and maximize sales. Let’s talk!
