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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Chris DuBois

Chris DuBois

Executive Vice President, Perimeter Practice Leader

Chris DuBois is a widely respected sales and marketing leader who delivers breakthrough growth for clients and builds-high performance teams. A frequent presenter on industry-changing trends, his expertise is sought by executive leaders of retailers as well as food and packaged goods companies. He also partners with CPG industry trade associations and serves on several councils and boards.


For Circana, DuBois leads a portfolio of larger fresh-food clients and heads the company’s engagement with the Food Marketing Institute and other industry associations. He speaks regularly at industry events such as FMI Connect, FMI Midwinter, the NAMI/FMI Annual Meat Conference, IPPE, the National Chicken Marketing Summit, the Urner-Barry Global Protein Summit, and the Global Seafood Marketing Conference. DuBois is a frequently quoted expert in CPG industry and national media such as CNN, The Wall Street Journal, Forbes, Progressive Grocer, National Provisioner, and Supermarket News.



Recent Posts from

Chris DuBois

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