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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Alistair Leathwood

Alistair Leathwood

Head of Analytics, Insights, and Media, APAC

Alistair Leathwood leads Circana’s analytics, insights, and media efforts across the APAC region. He brings more than 25 years of expertise to his role, including leadership experience at several high-profile research, insights, and analytics agencies across EMEA, the U.S., and APAC.


Previously, as Circana’s chief commercial officer for the APAC region, he was responsible for client relationships and was pivotal in delivering new Circana solutions that met client needs. Prior to joining Circana, Leathwood led Kantar’s research business in Australia, working closely with the WPP media group. A recognized thought leader on FMCG trends in Australia, Leathwood is a frequent commentator on television and radio and in print publications. A regular speaker at industry conferences, he has particular expertise in the impact of data, analytics, and AI on the retail sector.


Leathwood holds a master’s degree in Physics from the University of Cambridge.

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Alistair Leathwood

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