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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Fernando Perez

Fernando Perez

Vice President, Industry Analyst, Toys, Spain

Fernando Perez has served as director for Circana’s Toys practice in Spain since 2006. In 2008, he moved up to the position of country manager and Spain toy industry analyst. He has over 20 years of experience in the Toys industry. Previously, Perez served as marketing director for multinational toy company Bandai.


Perez holds a master’s of business administration from Escuela de Organización, and a bachelor’s degree in biochemistry and molecular biology from Universidad Autónoma de Madrid.

Recent Posts from

Fernando Perez

Q1 2026: Australia Foodservice Delivered Another Resilient Quarter

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Q1 2026: Australia Foodservice Delivered Another Resilient Quarter
The latest Q1 2026 results are in – and they point to a foodservice market that’s holding firm, even as pressures intensify.

15 May 2026

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Purple is Trending. Circana is Tracking.

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Purple is Trending. Circana is Tracking.
Purple is emerging as a standout trend across fashion, home, beauty, and food, reflecting a shift toward bold self-expression. Circana’s data highlights rising demand, from growth in apparel and makeup to increasing popularity in produce and menu items like ube. As consumers move beyond neutral tones, purple is becoming a powerful symbol of creativity, wellness, and individuality.

13 May 2026

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What Incrementality Attribution Reveals That Attribution Alone Cannot

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What Incrementality Attribution Reveals That Attribution Alone Cannot
It’s the million-dollar question, sometimes literally: Did the marketing campaign actually drive sales and return on investment?

13 May 2026

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Circana Launches Purchase to Consumption Solution to Connect Shopper Buying Habits with Eating Occasions

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Circana Launches Purchase to Consumption Solution to Connect Shopper Buying Habits with Eating...
New solution reveals $3.78 spent per person on average for at-home dinners; top retailers have $100 million opportunity with Purchase to Consumption insights

12 May 2026

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Top 10 Movies

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Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

11 May 2026

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US Beauty Market Delivers Steady First Quarter Growth, Circana Reports

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US Beauty Market Delivers Steady First Quarter Growth, Circana Reports
Value consciousness, treatment‑led demand, and digital acceleration shape performance

11 May 2026

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Retail Media, Rewritten for What’s Next

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Retail Media, Rewritten for What’s Next
Retail media has scaled, and with scale comes scrutiny. Marketers are now expected to prove impact, connect spend to outcomes, and navigate a more complex ecosystem. This e-book outlines what’s changing and how to stay ahead.

11 May 2026

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Turning the Page on 2026 Book Trends

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Turning the Page on 2026 Book Trends
Circana’s 2026 book market insights reveal shifting reader preferences amid economic pressure. From the rise of hands-on nonfiction and escapist fiction like manga to continued strength in children’s and screen-free categories, emerging trends point to evolving consumer behaviors in a competitive entertainment landscape.

8 May 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.

7 May 2026

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Chain Reactions: The Impact of GLP-1 Usage on Non-Food Categories

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Chain Reactions: The Impact of GLP-1 Usage on Non-Food Categories
Just as GLP-1 medications purportedly address a variety of wellness issues, from weight loss to blood sugar control and metabolic health, the influence of these medications can be seen across a range of CPG categories. Circana’s latest insights confirm that the much-buzzed-about ripple effect is real, with waves expanding beyond food and beverage into a host of non-food and general merchandise segments.

7 May 2026

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Circana Launches Market Share Drivers Solution to Help Retailers Pinpoint Performance Levers

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Circana Launches Market Share Drivers Solution to Help Retailers Pinpoint Performance Levers
By bringing our most powerful data assets together into a single platform, we are doing the heavy lifting so you can focus on impact. Our Market Share Drivers solution empowers your teams with the absolute clarity and confidence needed to accelerate decision-making and fuel growth, freeing you from the burden of connecting fragmented signals.

6 May 2026

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Promo Spend for Growing Brands: Cut Prices, Displays, or Media?

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Promo Spend for Growing Brands: Cut Prices, Displays, or Media?
Margins are already thin in the retail and CPG businesses. Small and medium-sized brands (SMBs) feel that pinch even more and know all too well that pricing decisions and every dollar of a promotional spend matter when only a few percentage points of margin are in play.

5 May 2026

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Order Up: How Shifting Lifestyles Are Shaping Foodservice Trends 

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Order Up: How Shifting Lifestyles Are Shaping Foodservice Trends 
The first half of the decade brought significant disruption to the foodservice industry, but the back half is showing some improvement. Total traffic dipped a scant -0.3% in 2025 compared to the prior year, with a 0.5% bump during the fourth quarter. While modest growth is expected to continue through this year, expansion will likely remain uneven across the industry.

4 May 2026

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US Footwear Industry Delivers Modest First-Quarter Growth Driven by Price Increases and Strength in Performance Segment, Circana Reports

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US Footwear Industry Delivers Modest First-Quarter Growth Driven by Price Increases and Strength in...
Price increases remain a challenge for the footwear industry in 2026, pressuring unit sales, but certain segments are bucking the trend

4 May 2026

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Serving a Purpose: How Beverage Choices Are Shaped by Intended Results

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Serving a Purpose: How Beverage Choices Are Shaped by Intended Results
Consumers are rethinking what they drink, choosing beverages not just for taste or hydration, but for specific outcomes tied to health, lifestyle, and personal needs. Circana’s latest research highlights the rise of functional beverages, drinks-as-snacks, and AI-driven personalization reshaping the beverage landscape for brands, retailers, and foodservice operators.

29 Apr 2026

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Juvenile Products Industry Demonstrates Resilience Amid Regional Divergence in the Americas

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Juvenile Products Industry Demonstrates Resilience Amid Regional Divergence in the Americas
The juvenile products industry continues to navigate a complex environment shaped by affordability pressures, evolving consumer priorities, and pronounced category-level demand shifts. While persistent inflation has driven average selling prices higher—reflecting ongoing product premiumization and a consumer shift toward higher-value offerings—we’re also seeing households recalibrate their purchase mix...

29 Apr 2026

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TV’s Next Act: How TV is Becoming the New Front Door to Commerce

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TV’s Next Act: How TV is Becoming the New Front Door to Commerce
At the end of the day, upgrading your TV delivers real, tangible value for consumers who are spending more time watching at home. Two trips to the movie theater for a family of four will likely cost an upwards of $200. By comparison, the average price of a 55‑inch LCD TV in 2026 is $232, putting a long‑term at‑home entertainment upgrade within reach for the cost of a couple nights out.

27 Apr 2026

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What’s Sizzling As Summer Approaches?

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What’s Sizzling As Summer Approaches?
As summer approaches, shoppers are embracing seasonal trends like prestige sunscreens, versatile sweaters, and premixed cocktails, while also stocking up on party essentials like disposable cups. There will be many occasions to celebrate, starting with Memorial Day and continuing through this year’s 250th anniversary celebration of the Declaration of Independence on July 4.

24 Apr 2026

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U.S. Retail Spending Rises in Early Spring, but Underlying Consumer Pressures Signal Caution Ahead, Reports Circana

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U.S. Retail Spending Rises in Early Spring, but Underlying Consumer Pressures Signal Caution Ahead,...
Topline numbers appear healthy, but appearances can be misleading. Retailers are navigating an environment where calendar shifts, promotions, and temporary tailwinds are masking deeper vulnerabilities in consumer spending.

22 Apr 2026

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Top 10 Video Games

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Top 10 Video Games
Crimson Desert, MLB The Show 26 and Pokémon Pokopia were among the new releases which fueled overall spending growth.

22 Apr 2026

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