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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Frédérique Tutt

Frédérique Tutt

Vice President, Industry Analyst, Toys

Frédérique Tutt is Circana’s global toys industry analyst. Her expertise is based on more than 20 years spent in the toys sector working with major industry players for whom the company provides strategic insights and fact-based recommendations that drive business growth. After running Circana’s U.K. Toys team for nearly a decade, she is now responsible for strategic analyses and global research for industry leaders as well as managing relationships with the media in the U.K. and France.


Tutt joined Circana in 1995 from A.C. Nielsen, to help kick-start the launch of the EuroToys® service in France.

Recent Posts from

Frédérique Tutt

Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

23 Oct 2026

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AI, Measured: The Math of AI: Winning as a Brand Webinar

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AI, Measured: The Math of AI: Winning as a Brand Webinar
AI may change how brands win, but it isn't changing the math behind growth.

23 Oct 2026

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Holiday 2026: Consumers Are Planning Earlier and Spending More Intentionally

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Holiday 2026: Consumers Are Planning Earlier and Spending More Intentionally
Consumers are entering the holiday season with budgets, shopping lists, and spending priorities already taking shape.

23 Oct 2026

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Co-op and Circana extend strategic partnership to unlock the next generation of retail growth

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Co-op and Circana extend strategic partnership to unlock the next generation of retail growth
Co-op and Circana partnership extended in multi-year deal as HIVE evolves into a more connected ecosystem bringing together market, customer, loyalty, supply chain and omnichannel insights in one platform.

23 Oct 2026

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Consumer Wellness Trends: Insights from Circana's Wellbeing Report

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Consumer Wellness Trends: Insights from Circana's Wellbeing Report
Wellness now accounts for $1.16 trillion in U.S. consumer spending and continues to expand, but there is a notable gap between value and satisfaction. Circana's latest research pinpoints where that disconnect originates and shows how manufacturers and retailers can turn existing consumer commitment into lasting loyalty and measurable growth.

22 Oct 2026

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GLP-1 Unlocked

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GLP-1 Unlocked
The GLP-1 landscape is evolving rapidly. Greater availability, expanding access, lower-cost alternatives, and new formats are bringing a broader range of consumers into the market.

22 Oct 2026

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China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?

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China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?
Online reviews guide restaurant choices, but social media influence is growing.

21 Oct 2026

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China Consumer Sentiment Study Where Is Foodservice Headed?

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China Consumer Sentiment Study Where Is Foodservice Headed?
Seasonal consumer demand has provided some support. But overall, consumers remain prudent about spending.

21 Oct 2026

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Insight-led Selling: How AI Helps CPG Sales Reps Win Retailer Meetings

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Insight-led Selling: How AI Helps CPG Sales Reps Win Retailer Meetings
Insight-led selling connects AI to verified retail data, account context, and meeting preparation, so every rep walks into a retailer conversation with a data-backed recommendation. Circana’s Liquid AI™ grounds each insight in measurement verified by point-of-sale (POS) data and delivers retailer-ready charts and narratives.

16 Oct 2026

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Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers

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Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers
Consumer use of generative AI jumped from 55% to 67% in under a year, and Circana projects AI agents will soon shape 75% of all purchases. In this new marketplace, algorithms, not shoppers, increasingly decide which products make the cut and brands and retailers make key moves to win.

16 Oct 2026

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How One Truth Set Becomes a Competitive Advantage

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How One Truth Set Becomes a Competitive Advantage
When shoppers shift allegiances overnight and margins leave no room for error, a rising sales line can mask a brand that is actually losing ground, while decisions built on partial evidence turn momentum into missed opportunity. Unifying every signal, from the register to the household, exposes the forces behind performance, clarifies the most profitable next move, and gives AI the reliable footing it needs to produce answers leaders can trust.

15 Oct 2026

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Circana Puts Third-Party Marketplace Sales on the Map: $200 Billion of Previously Hidden Demand, Now Measured Weekly

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Circana Puts Third-Party Marketplace Sales on the Map: $200 Billion of Previously Hidden Demand,...
Jungle Scout-powered, item-level data to join Circana POS measurement in Q1 2027

15 Oct 2026

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DEMAND SIGNALS SPOTLIGHT

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DEMAND SIGNALS SPOTLIGHT
Monthly CPG Category Headlines, Key Numbers & Trends in EMEA

14 Oct 2026

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Circana Finds Ease and Personalization Driving the Next Wave of Global Wellness

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Circana Finds Ease and Personalization Driving the Next Wave of Global Wellness
Consumers have made wellness a priority, and they are spending accordingly

13 Oct 2026

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Circana’s 2026 Holiday Study Finds Consumers Spending Selectively, Not Stepping Away

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Circana’s 2026 Holiday Study Finds Consumers Spending Selectively, Not Stepping Away
Holiday spending forecast to range from down 1% to up 2.5% as shoppers seek value, convenience, and experiences worth prioritizing

8 Oct 2026

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The Global Health & Wellness Market: The Next Wave of Growth

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The Global Health & Wellness Market: The Next Wave of Growth
Wellness has won the argument. 85% of consumers now actively practice self-care, and 93% call it a priority. Yet only 38% are satisfied with where they are. How will brands and retailers close this gap?

8 Oct 2026

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Holiday 2026 Will Be Defined by Meaning: Five Consumer Shifts Retailers Can’t Ignore

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Holiday 2026 Will Be Defined by Meaning: Five Consumer Shifts Retailers Can’t Ignore
The first half of 2026 reinforced a trend that has been building for several years: Consumers are becoming increasingly purposeful with their spending.

7 Oct 2026

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AI Access Vs. AI Intelligence: A CTO Guide

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AI Access Vs. AI Intelligence: A CTO Guide
AI decision intelligence connects AI to verified industry data, business context, and enterprise workflows, so answers lead to governed decisions instead of isolated productivity gains. Circana’s Liquid AI™ grounds each response in POS-validated retail measurement and category knowledge, and delivers it through the applications, agents, and assistants your teams already use.

7 Oct 2026

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Fast Forward: How Speed and Convenience Are Driving Food and Beverage Trends

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Fast Forward: How Speed and Convenience Are Driving Food and Beverage Trends
Time efficiency frequently governs how Americans eat, with Circana data showing that out-of-home meals climbed to 382 per person and more than half of dinners requiring little or no cooking. Consumers are also swapping out full meals for snacking and saving time by shopping online.

7 Oct 2026

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New Study from Circana and Best Buy Ads Shows Retail Media's Reach Goes Far Beyond the Click

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New Study from Circana and Best Buy Ads Shows Retail Media's Reach Goes Far Beyond the Click
New syndicated marketing mix modeling research quantifies the full-funnel impact of Best Buy Ads across the market

7 Oct 2026

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