top of page
Circana Navigation
Left Sidebar.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

Company

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg
Frédérique Tutt

Frédérique Tutt

Vice President, Industry Analyst, Toys

Frédérique Tutt is Circana’s global toys industry analyst. Her expertise is based on more than 20 years spent in the toys sector working with major industry players for whom the company provides strategic insights and fact-based recommendations that drive business growth. After running Circana’s U.K. Toys team for nearly a decade, she is now responsible for strategic analyses and global research for industry leaders as well as managing relationships with the media in the U.K. and France.


Tutt joined Circana in 1995 from A.C. Nielsen, to help kick-start the launch of the EuroToys® service in France.

Recent Posts from

Frédérique Tutt

How Emerging Brands Can Get Their Products into the First 50 to 500 Retail Doors

2

How Emerging Brands Can Get Their Products into the First 50 to 500 Retail Doors
Getting onto the first retail shelf takes a good product, a compelling backstory, an engaging founder, and, sometimes, good timing. While these things help brands establish a foothold, it takes more to grow and even hold that space.

25 Jun 2026

Tags

What's Really Causing Your Market Share Changes?

86

What's Really Causing Your Market Share Changes?
Strong internal numbers can mask a quiet erosion of market position, because the true drivers of share now extend well beyond a company’s own operations, from economic strain and less predictable shoppers to restaurant spending and a crowded competitive field. Retailers can separate genuine cause from coincidence by using solutions that quantify the precise forces that move share.

24 Jun 2026

Tags

China Consumer Sentiment Study: Are Holidays Boosts to Consumption Cooling?

47

China Consumer Sentiment Study: Are Holidays Boosts to Consumption Cooling?
GLP-1 adoption varies across markets, and it’s just beginning in China.

24 Jun 2026

Tags

Who’s Really Driving Toy Growth? Four Category Trends at Play

239

Who’s Really Driving Toy Growth? Four Category Trends at Play
The definition of play is expanding, and so is its audience: teens and young adults aged 15+ have driven sales up 111% since 2020, Gen Alpha is reshaping purchasing behavior, and developing nations are emerging as fast-growing frontiers.

23 Jun 2026

Tags

Turning Global Sporting Moments Into At-Home Growth Opportunities

57

Turning Global Sporting Moments Into At-Home Growth Opportunities
As global soccer excitement builds, more consumers are choosing to watch and entertain at home. Despite recent declines in housewares demand, these moments create fresh opportunities for brands. Products that support shared experiences—like grilling tools, serveware, and team-branded items—can drive renewed interest when marketed as essential to connection, celebration, and versatile everyday use.

23 Jun 2026

Tags

Custom Fitting Drives Premium Sales and Repeat Demand for the US Golf Equipment Market

90

Custom Fitting Drives Premium Sales and Repeat Demand for the US Golf Equipment Market
Custom fitting is reshaping the U.S. golf equipment market, evolving from a premium add-on to a core purchase driver. Now influencing up to half of premium club sales, it fuels higher-value spending and stronger player loyalty. With most fitted golfers planning to repeat the process, and underfit categories still emerging, custom fitting continues to unlock new growth opportunities.

23 Jun 2026

Tags

4 Surprising Findings from Circana’s New Product Pacesetters

104

4 Surprising Findings from Circana’s New Product Pacesetters
It’s not surprising that new product development is a core part of CPG growth strategies. Circana’s 2025 New Product Pacesetters report confirms that innovation has been one of the top three priorities for 64% to 83% of companies every year over the past two decades.

22 Jun 2026

Tags

Skin health and wellness trends drive global growth in year-round SPF use, says Circana

250

Skin health and wellness trends drive global growth in year-round SPF use, says Circana
SPF demand is becoming less dependent on sunshine and weather patterns, and more closely linked to preventative skincare habits, wellness culture and awareness of the cumulative effects of daily UV exposure, even during colder or cloudier months.

22 Jun 2026

Tags

Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing

187

Circana Releases New Research Proving the Business Value and Incrementality of Influencer Marketing
New report finds 75% of brands have room to scale influencer investment and drive additional growth

22 Jun 2026

Tags

The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel

0

The Fulfillment Shift: How Shopper Behavior is Reshaping Omnichannel
Shoppers aren’t changing – how they shop and where they spend is.

18 Jun 2026

Tags

Influencer Incrementality: Proving Sales Lift and ROI

108

Influencer Incrementality: Proving Sales Lift and ROI
Influencer activity is reshaping how demand is created and where it converts—but measurement must capture the full path to purchase. Join us to learn how to connect creator efforts to incremental retail sales using proprietary data and marketing mix benchmarks. We’ll show where performance varies, how to measure true impact, and how to make smarter investment decisions.

17 Jun 2026

Tags

All to play for as pubs and shops compete to secure summer spending boost

91

All to play for as pubs and shops compete to secure summer spending boost
Circana believes a major spending uplift is unlikely, but pubs, bars and match-night grocery choices could still benefit if football fever takes hold

17 Jun 2026

Tags

Navigating Tariffs: Smarter Marketing Decisions for Growth

115

Navigating Tariffs: Smarter Marketing Decisions for Growth
Tariffs and economic pressure are forcing marketers to rethink how they invest, message, and plan. Cutting spend isn’t always the answer—brands that make smarter, more strategic decisions can protect performance and uncover growth opportunities. This report explores how to balance short‑term pressures with long‑term impact across media, pricing, and messaging.

16 Jun 2026

Tags

The Value of Influence: Driving Sales Lift & ROI

117

The Value of Influence: Driving Sales Lift & ROI
Influencer marketing has become a powerful driver of performance—shaping how consumers discover, evaluate, and purchase. As social platforms turn into full‑funnel commerce ecosystems, creators are accelerating demand and delivering measurable results. This report reveals how brands can turn influence into real business impact and maximize the value of their investments.

16 Jun 2026

Tags

Circana Expands Liquid Survey Solution with New AI Capabilities to Accelerate Consumer Intelligence

108

Circana Expands Liquid Survey Solution with New AI Capabilities to Accelerate Consumer Intelligence
Enhanced solution deepens integration within the Unify+ platform, connecting verified buyer feedback with real-world purchase behavior for faster, more confident decision-making

16 Jun 2026

Tags

Top 10 Movies

2324

Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

15 Jun 2026

Tags

Why Small and Emerging Brands Must Rethink Omnichannel Through a Generational lens

8

Why Small and Emerging Brands Must Rethink Omnichannel Through a Generational lens
Unprecedented generational shifts – seven cohorts influencing demand at once – are rewriting the rules of retail. This creates complexity that only focused, insight-led brands can turn into growth, by understanding and respecting consumers’ diverse life stages and defining moments.

15 Jun 2026

Tags

US Toy Industry Sales Accelerate in 2026, Circana Reports

666

US Toy Industry Sales Accelerate in 2026, Circana Reports
Squishy toys surge as social media amplifies demand

15 Jun 2026

Tags

Consumer Spending Remains Resilient Amid Shifting Demand Patterns in May, Reports Circana

317

Consumer Spending Remains Resilient Amid Shifting Demand Patterns in May, Reports Circana
While gas prices have eased slightly, consumers appear to have adjusted to elevated levels, unlocking pent-up demand. The pain at the pump didn’t dampen Memorial Day spending either — the week delivered modest year-over-year growth

15 Jun 2026

Tags

Stars, Stripes, and Sales: How U.S. Consumers are Set to Celebrate Independence Day

160

Stars, Stripes, and Sales: How U.S. Consumers are Set to Celebrate Independence Day
It’s shaping up to be a real fireworks show this year, as the Fourth of July lands on a Saturday, celebrates America's 250th birthday, and shares the spotlight with a major soccer competition in North America. See what shoppers are stocking up on for celebrations and how they like to show their Independence Day spirit.

15 Jun 2026

Tags

bottom of page