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Which Thanksgiving Entrée Do You Prefer?

Holiday Prep Mode: ON

This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year. 

So ... Turkey or Ham?

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Frédérique Tutt

Frédérique Tutt

Vice President, Industry Analyst, Toys

Frédérique Tutt is Circana’s global toys industry analyst. Her expertise is based on more than 20 years spent in the toys sector working with major industry players for whom the company provides strategic insights and fact-based recommendations that drive business growth. After running Circana’s U.K. Toys team for nearly a decade, she is now responsible for strategic analyses and global research for industry leaders as well as managing relationships with the media in the U.K. and France.


Tutt joined Circana in 1995 from A.C. Nielsen, to help kick-start the launch of the EuroToys® service in France.

Recent Posts from

Frédérique Tutt

October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana

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14 Nov 2025

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October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana
Nominal revenue gains in October 2025 are up against last year’s preelection declines CHICAGO, Nov. 14, 2025 — U.S. consumers continue to demonstrate their resiliency and flexibility in navigating the challenges facing them. However, that resiliency includes spending more while being able to afford and get less. In the combined four weeks ending Nov. 1, 2025, consumer spending prioritization remained ever present, helping to bring 2% growth to overall U.S. retail sales revenue, while unit...
Here’s the Deal on Shopper Sentiment This Thanksgiving

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14 Nov 2025

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Here’s the Deal on Shopper Sentiment This Thanksgiving
Consumers have been watching their wallets over the past several years, and this is shaping up to be another value-centric Thanksgiving. The latest data from Circana reveals attitudes and behaviors that reflect shoppers’ mindful spending. This year, 38% of consumers report that they are looking for deals for Thanksgiving meal items before the holiday week. That number is even higher (45%) among younger consumers in the Gen Z and younger millennial age groups. Similar to shopping habits during...
Top 10 Books

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13 Nov 2025

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Top 10 Books
In October, escapist titles sit alongside heavy non-fiction as consumers seek both distraction from difficult times and engagement with difficult truths.
Avoiding Out-of-stocks This Holiday

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12 Nov 2025

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Avoiding Out-of-stocks This Holiday
Holiday out-of-stocks can have a lasting effect, causing more damage than lost sales. In fact, 40% of consumers would go to a different retailer or website when faced with out-of-stocks this season.
Circana Expands Convenience Store Coverage, Unlocking $15 Billion in Perishable Food Insights

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12 Nov 2025

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Circana Expands Convenience Store Coverage, Unlocking $15 Billion in Perishable Food Insights
This expansion underscores Circana’s commitment to delivering unparalleled insights and empowering our clients to seize growth opportunities in the evolving convenience store landscape. By providing a significantly more complete market view that includes these vital fresh food and beverage categories, we are giving our clients the clarity they need to make more informed, strategic decisions in a competitive environment.
Building up to Christmas - UK toy market grows to £3.9bn as creativity and collectibles lead festive surge

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12 Nov 2025

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Building up to Christmas - UK toy market grows to £3.9bn as creativity and collectibles lead...
With an average purchase price of £8.54  per toy (Year to date September), collectibles tap into the joy economy, giving shoppers affordable ways to celebrate fandom and community. The collectibles category is a social-media favourite thanks to unboxing and reveal culture that fuels engagement and repeat purchases. We’re expecting this trend to continue into 2026 and beyond.
Getting a Leg Up on Thanksgiving 2025: Circana Highlights Turkey Day Trends

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10 Nov 2025

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Getting a Leg Up on Thanksgiving 2025: Circana Highlights Turkey Day Trends
Although 89% of foods and beverage for at-home Thanksgiving dinners are sourced from retail stores, Circana expects that 11% of Thanksgiving meals will include items purchased from a foodservice operator, including side dishes, desserts, and even pre-cooked birds.
The 6 Most Surprising Findings from Circana’s Latest GLP-1 Research

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10 Nov 2025

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The 6 Most Surprising Findings from Circana’s Latest GLP-1 Research
Nearly a quarter (23%) of U.S. households are now using GLP-1s.* New patient prescriptions for GLP-1 medications increased by 2.9 million from September 2024 to September 2025, a 16% lift. Although there is no “typical” user, GLP-1 patients are more likely to be in the Gen X age demographic and come from households with incomes over $100,000.
OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth

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7 Nov 2025

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OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth
E-commerce accounts for over 73% of U.S. CPG omnichannel dollar growth year to date. In the face of a more cautious omnichannel consumer and challenging growth environment, developing integrated omnichannel strategic plans and experiences is table stakes for identifying incremental sales and share opportunities.
Retail's Resilience: Navigating Inflation & Holiday Spending

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7 Nov 2025

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Retail's Resilience: Navigating Inflation & Holiday Spending
A key concept for understanding current consumer behavior is what Marshal Cohen, Chief Retail Advisor at Circana, calls the "invisible inflation period." This describes a state where consumers are fully aware that prices have increased, but this awareness hasn't yet translated into a significant pullback in their overall spending.
How to Do Market Research Before Developing or Launching New Products 

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6 Nov 2025

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How to Do Market Research Before Developing or Launching New Products 
Consumer insights inform product development and go-to-market decisions. Survey results, social listening trends, consumer analytics, and behavior-based product segmentation guide feature optimization, audience targeting, and channel allocation. Circana’s Growth Predictor simulates new product sales potential, incrementality, and offers scenario planning across in-market variables to identify sales impact.
Earlier Holiday Shopping Poised to Make a Comeback in 2025, Reports Circana

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6 Nov 2025

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Earlier Holiday Shopping Poised to Make a Comeback in 2025, Reports Circana
Today’s consumer is more focused on planning and prioritizing on their quest for value. Getting an earlier start on holiday shopping gives them more control and choice when it comes to making a purchase decision, rather than feeling the pressure of filling a last-minute need.
Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX 2025

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5 Nov 2025

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Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX...
The Automotive Aftermarket continues to demonstrate remarkable resilience in the face of economic headwinds, remaining one of the strongest performers among general merchandise industries tracked by Circana. As consumer behaviors evolve, the brands recognized this year have shown exceptional agility and commitment — earning their place among the industry’s top growth leaders.
How Is Consumer Panel Data Collected?

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4 Nov 2025

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How Is Consumer Panel Data Collected?
Panel data provides a longitudinal dataset that reflects real behavior, not recall, which makes it one of the most powerful tools for understanding market performance and shopper loyalty.
Understanding Market Share and Tracking It Accurately

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4 Nov 2025

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Understanding Market Share and Tracking It Accurately
Circana's market share measurement solutions provide brands with the most granular, purchase-verified data available, giving a clear picture of performance across retailers, regions, and product categories. Trusted for data accuracy, customizable reporting, and actionable insights, Circana's precise market share solutions help brands track share over time, identify growth opportunities, and respond to competitive shifts quickly.
A Complete Guide to Consumer Behavior Data: What It Is and How to Use It

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4 Nov 2025

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A Complete Guide to Consumer Behavior Data: What It Is and How to Use It
Understanding your consumer base’s buying behavior is a critical element in adapting your business’s marketing strategy to attract new consumers, encourage customer retention, and even predict future buyer behavior.
The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown?

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3 Nov 2025

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The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as...
This year’s GBBO series might be over, but the real ‘cake-off’ is just getting started. Panettone and stollen are no longer just holiday guests, they’re becoming part of the family. Lighter, shareable and a little more glamorous, they’re winning over British shoppers and showing that even the most traditional festive foods can get a fresh twist.
Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision?

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3 Nov 2025

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Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision?
Demographic and behavioral segmentation can work together to create a more effective and scalable market segmentation strategy. This approach is particularly valuable when behavioral data comes from a relatively small sample and must be extrapolated to represent the broader market. Demographic variables serve as the bridge for this scaling process.
US Toy Industry Grows Sales Through the Third Quarter, Circana Reports

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3 Nov 2025

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US Toy Industry Grows Sales Through the Third Quarter, Circana Reports
The U.S. consumer, and their willingness to absorb tariffs, will be the key factor shaping Q4 performance. The toy industry has a unique advantage and tends to be resilient in turbulent times as toys serve as emotional anchors for families, offering joy and a welcome distraction in our lives. The industry also benefits from trends like adult self-gifting, nostalgia, and digital wellness – factors that are expected to influence holiday purchases.
Welcome to the CPG Consumer Spend Tracker

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31 Oct 2025

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Welcome to the CPG Consumer Spend Tracker
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG
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