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The holidays are approaching quickly and so are the decisions about what’s cooking! 🤔 🍽️
Key Insights
📦 Circana data shows that 23% of those celebrating Christmas plan to order some pre-cooked or ready-to-serve items, while 9% will outsource their entire holiday meal.
From homemade classics to convenient options, holiday meals are evolving with consumer preferences.
So ... Homemade?
Or premade?
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Julie Bramley
Insights Director, Circana New Zealand
Julie Bramley is responsible for thought leadership and market research solutions in the New Zealand CPG market. She brings more than 18 years of experience in senior research roles to Circana. Bramley was previously at Bauer Media, New Zealand’s largest magazine publisher, where her 13 years culminated in a role as commercial insights director. She began her career with six years as a senior account manager at Nielsen working across the media side of the business.
A recognized industry thought leader, Bramley is a strategic creative thinker who excels at transforming insights into storytelling. She regularly delivers keynote and trend presentations at industry conferences and is a regular contributor to NZ FMCG Business magazine. Bramley joined Circana in 2020 to bring her expertise and passion for consumer trends into the FMCG space.
