Renee Badiola holds a marketing degree and hones her skills while working as a Brand Manager at MARS Wrigley Co. and Bimbo Bakeries (Sara Lee). Her talent for understanding consumer preferences and trends has significantly contributed to the success of marketing strategies. Over the past decade, Badiola has played a crucial role in Circana's growth, using her expertise to overcome challenges and drive strategic initiatives. This experience has provided her with valuable insights into market dynamics and competition. 

Badiola demonstrates a collaborative spirit in her work with global brands in Mexico, where she analyzes market data, identifies growth opportunities, and develops innovative solutions. Her strategic mindset allows her to uncover hidden potential in the housewares and office supplies market even during volatile periods