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Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

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Resources

Discover our industry experts' perspectives on the issues that matter to your business.

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US Toy Industry Posts Strongest First Half in Six Years, Circana Reports

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3

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Kristen McLean

Senior Executive Director, Circana Entertainment Knowledge Group

12 Aug 2026

Category

Is Assortment Affecting Your Market Share?

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4

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Circana

Circana

11 Aug 2026

Category

US Beauty Industry Posts Solid First-Half Growth as Fragrance and Skincare Lead Across Prestige and Mass Retail, Circana Reports

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3

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Larissa Jensen

Senior Vice President, Global Beauty Industry Advisor


11 Aug 2026

Category

L’Oréal on Marketing Effectiveness Across 50+ Brands

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3

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Cara Pratt

President, Global Retail and Media

10 Aug 2026

Category

Circana Reveals Regional Toy Market Dynamics Across Europe, The Americas, and Asia-Pacific

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5

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Frédérique Tutt

Vice President, Industry Analyst, Toys

10 Aug 2026

Category

CVS on Retail Media Measurement and the Fragmented Funnel

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6

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Cara Pratt

President, Global Retail and Media

31 Jul 2026

Category

How Lean Teams Can Compete Like Larger Brands

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3

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Circana

Circana

30 Jul 2026

Category

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