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Pokémon was the

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Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Manga’s Momentum

By

Kristen McLean

Kristen McLean

Mar 13, 2023

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Print unit sales for adult comics and graphic novels reached 35.7 million in 2022, the highest volume on record for the category.

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  • Writer: Kristen McLean
    Kristen McLean
  • Mar 13, 2023
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About the author

Kristen McLean is the Vice President of Client insights, and the leader of the Circana Entertainment Knowledge Group, a thought leadership collective within the global entertainment vertical. It covers toys, books, video games, juvenile products, and media entertainment.


McLean is also the Industry Advisor for US Toys and is a widely recognized expert in licensing and cross-entertainment consumer behavior. She works with a range of Circana’s largest manufacturers, retailers, and media clients to uncover key cultural trends. Her expertise, combined with Circana’s global view of more than 20 industries, helps the world’s leading entertainment companies drive strategic decision-making and understand today’s quickly evolving consumer.

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