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Quarter-zips are having a moment, and men’s wardrobes are feeling the shift. 👕

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Men's quarter-zip sweatshirts and sweaters are having a moment up 16% YTD, growing twice as fast as last year

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Ben Arnold

Ben Arnold

Executive Director, Industry Analyst, Consumer Technology

Ben Arnold covers market trends in the office supplies industry. A veteran analyst, he has led research initiatives for media and technology companies for over 15 years with a focus on shifting consumer habits and usage. Prior to his tenure at Circana, Arnold held analyst positions at the Consumer Technology Association (CTA) and Gannett/USA TODAY.


Arnold’s work has been featured extensively in news and business outlets such as The Wall Street Journal, CNBC, NBC’s TODAY Show, and The New York Times. A recognized industry expert, he regularly presents at industry events such as CES, CP-Plus, and the Society for Information Display.


Arnold has a bachelor’s in International Relations from the University of Virginia.

Recent Posts from

Ben Arnold

How to Shift Demand Forecasting Based on Pricing and Promotion Strategies

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8 Jan 2026

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How to Shift Demand Forecasting Based on Pricing and Promotion Strategies
Price changes and promotions certainly move the needle on sales for retailers and manufacturers, but such strategies impact the supply chain in various ways. To navigate shifts in demand and supply and avoid issues like inventory imbalances, stakeholders can take a strategic approach to data utilization. 
Driving Efficiency with Retail Supply Chain Management Software Tools and Analytics Support

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8 Jan 2026

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Driving Efficiency with Retail Supply Chain Management Software Tools and Analytics Support
Efficiency is always the goal of a retail supply chain, but the path to getting there isn’t always easily determined. Factors ranging from overall operating conditions to supplier reliability to demand variability can impact the often-complex network of suppliers, manufacturers, distributors, and retailers.
Circana to launch UK consumer tech and home appliances market measurement service in 2026

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7 Jan 2026

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Circana to launch UK consumer tech and home appliances market measurement service in 2026
The UK is the natural first step for taking our consumer tech and home measurement beyond North America. By combining strong market coverage with transparent methodology and the same approach our clients rely on in the US, we’re giving the industry a clearer, more comparable view of how the UK market is really performing.
Tips on Reducing Return Rates and Maximizing Sales from Rundown Inventory

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6 Jan 2026

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Tips on Reducing Return Rates and Maximizing Sales from Rundown Inventory
The results of inefficient inventory management extend beyond the cost of a good. Such challenges introduce operational and financial burdens that can severely impact a company’s bottom line and market standing.
US Consumer Technology Sales Forecast to Reach $112 Billion in 2026, Reports Circana

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6 Jan 2026

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US Consumer Technology Sales Forecast to Reach $112 Billion in 2026, Reports Circana
Late 2025 spending shows evidence of a split in consumer electronics spending patterns, with higher-income cohorts driving growth, but struggling to offset a pull-back by lower- and middle-income buyers
The 2026 Guide to Experimentation for Modern Marketers

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6 Jan 2026

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The 2026 Guide to Experimentation for Modern Marketers
The retail landscape is changing faster than ever. Slowing category growth, rising private labels, and unpredictable shopper behavior demand a new approach. Gut feelings and outdated assumptions are no longer enough. The future belongs to marketers who can learn and adapt faster than the competition.
Circana Launches Liquid Testing Tool to Transform In-Store Strategies with AI-Powered Insights

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6 Jan 2026

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Circana Launches Liquid Testing Tool to Transform In-Store Strategies with AI-Powered Insights
The future of testing is here. Liquid Testing is a major advancement for brand, innovation, and activation teams, providing a fast, easy, integrated platform for clients to run countless tests and validate strategies without risk.
Circana Announces Its 2026 Consumer Electronics and Home Electronics Industry Performance Award Winners

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5 Jan 2026

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Circana Announces Its 2026 Consumer Electronics and Home Electronics Industry Performance Award...
The electronics industry represents the pinnacle of innovation, and we’re proud to recognize the companies delivering the innovation and value that matter most to today’s consumers. This year’s award winners are driving growth and shaping the future of the industry as we look toward 2026. Congratulations to all the winners!
China Consumer Sentiment Study Foodservice Opportunities with Chinese IP Collaborations

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23 Dec 2025

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China Consumer Sentiment Study Foodservice Opportunities with Chinese IP Collaborations
This month’s China Consumer Sentiment Study highlights November performance and reveals the top IPs across China and Japan to help you choose the right one for partnerships and promotions.
Top 10 Movies

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19 Dec 2025

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Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.
A New Formula for Holiday Shopping

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18 Dec 2025

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A New Formula for Holiday Shopping
The peak holiday shopping days of Black Friday and Cyber Monday have morphed over the past decade, but in my over 40 years in retail, this was the weirdest Black Friday I’ve seen, and Cyber Monday wasn’t all it was cracked up to be either. Beyond the sales results, this year’s shifts have deeper meaning for the future of holiday shopping.
Three Principles of Consumer Behavior for Increasing Brand Equity and Market Growth

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18 Dec 2025

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Three Principles of Consumer Behavior for Increasing Brand Equity and Market Growth
This guide provides three fundamental principles of consumer behavior that are supported by our data and examples of how these principles can be applied.
Top 10 Video Games

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18 Dec 2025

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Top 10 Video Games
In November 2025, U.S. video game spending declined 4% year over year as sharp hardware and accessories drops offset modest content growth, while year-to-date spending rose 1% driven by content and a strong rebound in hardware.
A Complete Guide to Managing and Prioritizing Stockouts in Supply Chains

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16 Dec 2025

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A Complete Guide to Managing and Prioritizing Stockouts in Supply Chains
Stockouts cause frustration across the supply chain, from vendors’ missed opportunities to retailers’ inability to fill shelves and shoppers’ irritation at not finding what they need or want. Indeed, stockouts are more than just empty space where products should be: They lead to lost revenue and eroded brand loyalty.
CPG Private Label value share climbs to 42% across EU6 – rising to 44% in supermarkets, reports Circana 

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16 Dec 2025

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CPG Private Label value share climbs to 42% across EU6 – rising to 44% in supermarkets, reports...
Private Labels now account for 42% of all CPG value sales across the EU6, worth €317 Bn (Circana’s largest European markets – France, Germany, Italy, Spain, Netherlands and UK) and their presence is even stronger in supermarkets, where their value share has reached 44% (€175 Bn). With supermarkets acting as the most influential channel for both Private Labels and Brands, this shift marks a significant moment for the retail landscape.
November Retail Sales Remained Steady but Critical Holiday Shopping Weeks Lack Momentum, Reports Circana

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16 Dec 2025

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November Retail Sales Remained Steady but Critical Holiday Shopping Weeks Lack Momentum, Reports...
Overall retail spending held steady in November, with 1% growth and flat unit demand, but spending on necessities like food continues to take priority, and elevated prices are eroding the consumer’s discretionary spending ability. In the combined four weeks ending Nov. 29, 2025, overall U.S. retail sales revenue grew 1%, while unit demand remained flat once again compared to the same time in 2024. Retail food and beverage sales revenue rose 2%, and unit sales were up 1%. Non-edible consumer pack
How Do You Measure Sales and Revenue Leakage to Competitors in Retail?

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16 Dec 2025

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How Do You Measure Sales and Revenue Leakage to Competitors in Retail?
Measuring sales and revenue leakage is crucial for both retailers and manufacturers because it offers insights into opportunities for maximizing sales and pursuing growth. Leakage isn’t just a number; it’s a signal. For retailers, leakage means lapsed customers, lost trips, and lost baskets. For brands, it means share slipping to competitors. The challenge isn’t knowing leakage exists; it’s measuring it accurately across every channel. That means understanding the omnishopper: how brick-and-mort
Welcome to the CPG Consumer Spend Tracker

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15 Dec 2025

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Welcome to the CPG Consumer Spend Tracker
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.
How to Identify Which Product Features Your Customers Care Most About

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15 Dec 2025

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How to Identify Which Product Features Your Customers Care Most About
Nowadays, most consumers are very savvy, empowered shoppers. For a customer to develop a genuine relationship with a product that leads to either loyalty or repurchase, product features must speak to four central areas: functionality, appearance, performance, and added value.
How Historical Data Helps Improve Demand Forecasting and RFPs

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15 Dec 2025

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How Historical Data Helps Improve Demand Forecasting and RFPs
What happened in the past has always been a basis of predictions for the future. In the consumer packaged goods (CPG) and retailer world, if things don’t turn out as forecast, the result is waste, stockouts, and thinner margins, along with dissatisfied customers. If a projection is on target, however, businesses can optimize inventory, boost revenue, and keep customers happy.
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