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Vince Sgabellone
Industry Analyst, Food and Foodservice
Vince Sgabellone has worked in many different roles across the food and foodservice industry. From sales to marketing, distribution to product development, and manufacturers to operators. All of this has served him well since entering the research industry with Circana more than a decade ago.
In his role, Sgabellone combines his analytic abilities and natural curiosity with his expertise in the industry. He helps his clients to understand the market, the competition, and the consumer.
Recent Posts from
Vince Sgabellone
Purple is emerging as a standout trend across fashion, home, beauty, and food, reflecting a shift toward bold self-expression. Circana’s data highlights rising demand, from growth in apparel and makeup to increasing popularity in produce and menu items like ube. As consumers move beyond neutral tones, purple is becoming a powerful symbol of creativity, wellness, and individuality.
13 May 2026
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Circana’s 2026 book market insights reveal shifting reader preferences amid economic pressure. From the rise of hands-on nonfiction and escapist fiction like manga to continued strength in children’s and screen-free categories, emerging trends point to evolving consumer behaviors in a competitive entertainment landscape.
8 May 2026
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Just as GLP-1 medications purportedly address a variety of wellness issues, from weight loss to blood sugar control and metabolic health, the influence of these medications can be seen across a range of CPG categories. Circana’s latest insights confirm that the much-buzzed-about ripple effect is real, with waves expanding beyond food and beverage into a host of non-food and general merchandise segments.
7 May 2026
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By bringing our most powerful data assets together into a single platform, we are doing the heavy lifting so you can focus on impact. Our Market Share Drivers solution empowers your teams with the absolute clarity and confidence needed to accelerate decision-making and fuel growth, freeing you from the burden of connecting fragmented signals.
6 May 2026
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The first half of the decade brought significant disruption to the foodservice industry, but the back half is showing some improvement. Total traffic dipped a scant -0.3% in 2025 compared to the prior year, with a 0.5% bump during the fourth quarter. While modest growth is expected to continue through this year, expansion will likely remain uneven across the industry.
4 May 2026
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Consumers are rethinking what they drink, choosing beverages not just for taste or hydration, but for specific outcomes tied to health, lifestyle, and personal needs. Circana’s latest research highlights the rise of functional beverages, drinks-as-snacks, and AI-driven personalization reshaping the beverage landscape for brands, retailers, and foodservice operators.
29 Apr 2026
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The juvenile products industry continues to navigate a complex environment shaped by affordability pressures, evolving consumer priorities, and pronounced category-level demand shifts. While persistent inflation has driven average selling prices higher—reflecting ongoing product premiumization and a consumer shift toward higher-value offerings—we’re also seeing households recalibrate their purchase mix...
29 Apr 2026
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At the end of the day, upgrading your TV delivers real, tangible value for consumers who are spending more time watching at home. Two trips to the movie theater for a family of four will likely cost an upwards of $200. By comparison, the average price of a 55‑inch LCD TV in 2026 is $232, putting a long‑term at‑home entertainment upgrade within reach for the cost of a couple nights out.
27 Apr 2026
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As summer approaches, shoppers are embracing seasonal trends like prestige sunscreens, versatile sweaters, and premixed cocktails, while also stocking up on party essentials like disposable cups. There will be many occasions to celebrate, starting with Memorial Day and continuing through this year’s 250th anniversary celebration of the Declaration of Independence on July 4.
24 Apr 2026
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