top of page
Circana Navigation
Left Sidebar.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

Liquid-Data-Go-Hero.jpg

Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

Company

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana's Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg
Vince Sgabellone

Vince Sgabellone

Industry Analyst, Food and Foodservice

Vince Sgabellone has worked in many different roles across the food and foodservice industry. From sales to marketing, distribution to product development, and manufacturers to operators. All of this has served him well since entering the research industry with Circana more than a decade ago. 


In his role, Sgabellone combines his analytic abilities and natural curiosity with his expertise in the industry. He helps his clients to understand the market, the competition, and the consumer.

Recent Posts from

Vince Sgabellone

Early Summer Promotions and Seasonal Events Drive June Retail Spending as Consumer Demand Remains Selective, Reports Circana

19

Early Summer Promotions and Seasonal Events Drive June Retail Spending as Consumer Demand Remains...
Early summer deals sparked spending, but delayed back-to-school demand highlights the importance of smarter promotional timing and messaging.

16 Jul 2026

Tags

Back-to-School Shoppers are Seeking Value, Comfort, and Style, Circana Reports

175

Back-to-School Shoppers are Seeking Value, Comfort, and Style, Circana Reports
Back-to-school shoppers are focused on getting the most for their money this year, balancing budget concerns with a desire for comfort, style, and versatility. From denim and sneakers to personality-driven backpacks, key trends are shaping what families buy—and why. See which categories are positioned to win and what's driving consumer decisions this season. The biggest surprise may be where shoppers are choosing to spend...

16 Jul 2026

Tags

Top 10 Movies

2488

Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

14 Jul 2026

Tags

Snack Unwrap: A New Global Era of Function, Fuel, and Fun

117

Snack Unwrap: A New Global Era of Function, Fuel, and Fun
Join us for Snack Unwrap: A New Global Era of Function, Fuel, and Fun — a forward-looking webinar on the forces redefining how consumers choose, use, and discover snacks in 2026.

14 Jul 2026

Tags

Top 10 Video Games

76055

Top 10 Video Games
Circana US Video Games Market — May 2026 Summary

14 Jul 2026

Tags

Best in Class: What Circana’s Insights Reveal about 2026 Back-to-School Trends

371

Best in Class: What Circana’s Insights Reveal about 2026 Back-to-School Trends
From denim and sneakers to computers, lunchbox staples, and college essentials, the back-to-school season spans several categories and stretches over a longer window than in the past. As they prepare for a new term, consumers are balancing tight budgets with students’ needs and preferences.

13 Jul 2026

Tags

China Consumer Sentiment StudyWill Dining Benefit from Summer Family Travel?

44

China Consumer Sentiment StudyWill Dining Benefit from Summer Family Travel?
High-income consumers are the key growth drivers, while needs and motivations differ across income groups.

13 Jul 2026

Tags

Circana’s 2026/2027 Global Food and Beverage Outlook Predicts Slow-to-Moderate Growth as Market Enters Period of Rationalization

385

Circana’s 2026/2027 Global Food and Beverage Outlook Predicts Slow-to-Moderate Growth as Market...
Consumers are no longer simply trading down or cutting back

13 Jul 2026

Tags

Winning in Omnichannel: A Prioritization Playbook for Small and Emerging CPG Brands

13

Winning in Omnichannel: A Prioritization Playbook for Small and Emerging CPG Brands
The next wave of omnichannel growth will belong to brands that connect data, AI, and execution into one operating model.

12 Jul 2026

Tags

How to Tell If a Promotion Drove Real Growth

73

How to Tell If a Promotion Drove Real Growth
Standard promotion reports often confuse a short-term sales spike with genuine growth, overlooking pull-forward and other factors that erode true lift. While conventional promotion measurements can miss performance results, an always-on approach proves which promotions actually have an impact.

10 Jul 2026

Tags

England’s heatwave quarter-final could help shops and pubs score this weekend

54

England’s heatwave quarter-final could help shops and pubs score this weekend
A winning combination of Saturday night’s quarter-final against Norway and soaring temperatures could give shops and pubs their biggest sales opportunity of the tournament so far, according to new data from Circana, LLC.

10 Jul 2026

Tags

Circana Forecasts Office Supplies Market to Reach $11.1 Billion in 2026 as Pricing Offsets Ongoing Volume Declines

145

Circana Forecasts Office Supplies Market to Reach $11.1 Billion in 2026 as Pricing Offsets Ongoing...
Back-to-school and promotions drive critical demand for the industry

9 Jul 2026

Tags

Beyond the Promotional Lift: What Early Summer Sales Reveal About Future Consumer Behavior

217

Beyond the Promotional Lift: What Early Summer Sales Reveal About Future Consumer Behavior
This year’s early summer retail promotions offered more than a snapshot of retail performance — it provided important clues about how consumers are approaching spending in a complex market. While June promotions generated modest sales gains, the results reinforce a growing reality: Consumers remain willing to spend, but they are becoming far more intentional about when, where, and why they make purchases.

8 Jul 2026

Tags

Global Soccer Tournament Fuels Weeks of Snacking, Sipping and Hosting, Circana Reports

248

Global Soccer Tournament Fuels Weeks of Snacking, Sipping and Hosting, Circana Reports
This is where convenience and occasion-based merchandising matter

8 Jul 2026

Tags

Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market

87

Navigating Rising Memory Costs and Shifting Demand in the B2B Notebook Market
Memory costs are rising, demand patterns are shifting, and B2B technology teams have less time to respond with competitive RFP quotes. Our latest infographic offers a quick look at what Circana is seeing in the B2B Windows notebook market through the reseller channel.

7 Jul 2026

Tags

MMM vs. Experiment Testing: When to Use Each, and When You Need Both

142

MMM vs. Experiment Testing: When to Use Each, and When You Need Both
Marketing mix modeling (MMM) and experiment testing are often framed as competing efforts for analytic investments, as if a brand has to choose one and defend it. The truth is that the two methods gauge incrementality but answer different questions on different timescales.

2 Jul 2026

Tags

Demand Signals Report: Unlock CPG, Consumer Behavior Insights

15971

Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

29 Jun 2026

Tags

How Emerging Brands Can Get Their Products into the First 50 to 500 Retail Doors

2

How Emerging Brands Can Get Their Products into the First 50 to 500 Retail Doors
Getting onto the first retail shelf takes a good product, a compelling backstory, an engaging founder, and, sometimes, good timing. While these things help brands establish a foothold, it takes more to grow and even hold that space.

25 Jun 2026

Tags

What's Really Causing Your Market Share Changes?

305

What's Really Causing Your Market Share Changes?
Strong internal numbers can mask a quiet erosion of market position, because the true drivers of share now extend well beyond a company’s own operations, from economic strain and less predictable shoppers to restaurant spending and a crowded competitive field. Retailers can separate genuine cause from coincidence by using solutions that quantify the precise forces that move share.

24 Jun 2026

Tags

China Consumer Sentiment Study: Are Holidays Boosts to Consumption Cooling?

99

China Consumer Sentiment Study: Are Holidays Boosts to Consumption Cooling?
GLP-1 adoption varies across markets, and it’s just beginning in China.

24 Jun 2026

Tags

bottom of page