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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Vince Sgabellone

Vince Sgabellone

Industry Analyst, Food and Foodservice

Vince Sgabellone has worked in many different roles across the food and foodservice industry. From sales to marketing, distribution to product development, and manufacturers to operators. All of this has served him well since entering the research industry with Circana more than a decade ago. 


In his role, Sgabellone combines his analytic abilities and natural curiosity with his expertise in the industry. He helps his clients to understand the market, the competition, and the consumer.

Recent Posts from

Vince Sgabellone

Q1 2026: Australia Foodservice Delivered Another Resilient Quarter

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The latest Q1 2026 results are in – and they point to a foodservice market that’s holding firm, even as pressures intensify.

15 May 2026

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Purple is Trending. Circana is Tracking.

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Purple is emerging as a standout trend across fashion, home, beauty, and food, reflecting a shift toward bold self-expression. Circana’s data highlights rising demand, from growth in apparel and makeup to increasing popularity in produce and menu items like ube. As consumers move beyond neutral tones, purple is becoming a powerful symbol of creativity, wellness, and individuality.

13 May 2026

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What Incrementality Attribution Reveals That Attribution Alone Cannot

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It’s the million-dollar question, sometimes literally: Did the marketing campaign actually drive sales and return on investment?

13 May 2026

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Circana Launches Purchase to Consumption Solution to Connect Shopper Buying Habits with Eating Occasions

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New solution reveals $3.78 spent per person on average for at-home dinners; top retailers have $100 million opportunity with Purchase to Consumption insights

12 May 2026

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Top 10 Movies

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Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.

11 May 2026

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US Beauty Market Delivers Steady First Quarter Growth, Circana Reports

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Value consciousness, treatment‑led demand, and digital acceleration shape performance

11 May 2026

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Retail Media, Rewritten for What’s Next

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Retail media has scaled, and with scale comes scrutiny. Marketers are now expected to prove impact, connect spend to outcomes, and navigate a more complex ecosystem. This e-book outlines what’s changing and how to stay ahead.

11 May 2026

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Turning the Page on 2026 Book Trends

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Circana’s 2026 book market insights reveal shifting reader preferences amid economic pressure. From the rise of hands-on nonfiction and escapist fiction like manga to continued strength in children’s and screen-free categories, emerging trends point to evolving consumer behaviors in a competitive entertainment landscape.

8 May 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.

7 May 2026

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Chain Reactions: The Impact of GLP-1 Usage on Non-Food Categories

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Just as GLP-1 medications purportedly address a variety of wellness issues, from weight loss to blood sugar control and metabolic health, the influence of these medications can be seen across a range of CPG categories. Circana’s latest insights confirm that the much-buzzed-about ripple effect is real, with waves expanding beyond food and beverage into a host of non-food and general merchandise segments.

7 May 2026

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Circana Launches Market Share Drivers Solution to Help Retailers Pinpoint Performance Levers

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By bringing our most powerful data assets together into a single platform, we are doing the heavy lifting so you can focus on impact. Our Market Share Drivers solution empowers your teams with the absolute clarity and confidence needed to accelerate decision-making and fuel growth, freeing you from the burden of connecting fragmented signals.

6 May 2026

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Promo Spend for Growing Brands: Cut Prices, Displays, or Media?

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Margins are already thin in the retail and CPG businesses. Small and medium-sized brands (SMBs) feel that pinch even more and know all too well that pricing decisions and every dollar of a promotional spend matter when only a few percentage points of margin are in play.

5 May 2026

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Order Up: How Shifting Lifestyles Are Shaping Foodservice Trends 

305

The first half of the decade brought significant disruption to the foodservice industry, but the back half is showing some improvement. Total traffic dipped a scant -0.3% in 2025 compared to the prior year, with a 0.5% bump during the fourth quarter. While modest growth is expected to continue through this year, expansion will likely remain uneven across the industry.

4 May 2026

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US Footwear Industry Delivers Modest First-Quarter Growth Driven by Price Increases and Strength in Performance Segment, Circana Reports

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Price increases remain a challenge for the footwear industry in 2026, pressuring unit sales, but certain segments are bucking the trend

4 May 2026

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Serving a Purpose: How Beverage Choices Are Shaped by Intended Results

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Consumers are rethinking what they drink, choosing beverages not just for taste or hydration, but for specific outcomes tied to health, lifestyle, and personal needs. Circana’s latest research highlights the rise of functional beverages, drinks-as-snacks, and AI-driven personalization reshaping the beverage landscape for brands, retailers, and foodservice operators.

29 Apr 2026

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Juvenile Products Industry Demonstrates Resilience Amid Regional Divergence in the Americas

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The juvenile products industry continues to navigate a complex environment shaped by affordability pressures, evolving consumer priorities, and pronounced category-level demand shifts. While persistent inflation has driven average selling prices higher—reflecting ongoing product premiumization and a consumer shift toward higher-value offerings—we’re also seeing households recalibrate their purchase mix...

29 Apr 2026

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TV’s Next Act: How TV is Becoming the New Front Door to Commerce

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At the end of the day, upgrading your TV delivers real, tangible value for consumers who are spending more time watching at home. Two trips to the movie theater for a family of four will likely cost an upwards of $200. By comparison, the average price of a 55‑inch LCD TV in 2026 is $232, putting a long‑term at‑home entertainment upgrade within reach for the cost of a couple nights out.

27 Apr 2026

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What’s Sizzling As Summer Approaches?

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As summer approaches, shoppers are embracing seasonal trends like prestige sunscreens, versatile sweaters, and premixed cocktails, while also stocking up on party essentials like disposable cups. There will be many occasions to celebrate, starting with Memorial Day and continuing through this year’s 250th anniversary celebration of the Declaration of Independence on July 4.

24 Apr 2026

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U.S. Retail Spending Rises in Early Spring, but Underlying Consumer Pressures Signal Caution Ahead, Reports Circana

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Topline numbers appear healthy, but appearances can be misleading. Retailers are navigating an environment where calendar shifts, promotions, and temporary tailwinds are masking deeper vulnerabilities in consumer spending.

22 Apr 2026

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Top 10 Video Games

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Crimson Desert, MLB The Show 26 and Pokémon Pokopia were among the new releases which fueled overall spending growth.

22 Apr 2026

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