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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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Alecsandra Hancas

Alecsandra Hancas

Industry Analyst, Retail

Alecsandra Hancas has more than 10 years of experience working closely with leading Canadian brands and retailers to build successful marketing, merchandising, and communication strategies. She helps brands deliver their messages and better communicate with their consumers. 


Hancas joined Circana in Canada in 2012 as part of the Fashion practice, joined the Beauty practice at launch, and now manages the Apparel, Footwear, and Prestige Beauty practices in Canada. Her passion for the beauty and fashion industries and interest in data-driven growth led Hancas to Circana. She enjoys identifying emerging trends and opportunities and exploring the current realities and future possibilities in the Canadian retail landscape.

Recent Posts from

Alecsandra Hancas

A Seasonal “Boo-st”: How Halloween 2026 Is Shaping Up Across Categories

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A Seasonal “Boo-st”: How Halloween 2026 Is Shaping Up Across Categories
Spooky season has arrived. With it comes a cauldron of swirling consumer behaviors and opportunities for brands, retailers, foodservice operators, and others with Halloween-themed offerings. Halloween remains a major holiday for many consumers, with Circana data showing that about one-half of families in the U.S. plan to celebrate the occasion.

28 Sept 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

25 Sept 2026

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Competing through Disruption: The Australia Foodservice Perspective

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Competing through Disruption: The Australia Foodservice Perspective
How Value, Control, and Convenience Are Reshaping Consumer Behavior — and What the Industry Must Do Next

25 Sept 2026

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Holiday 2026 Media Planning: Where to Spend and How to Measure the Season

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Holiday 2026 Media Planning: Where to Spend and How to Measure the Season
Holiday 2026 media planning is the work of deciding how early to spend, which channels to fund, and how to measure a season that no longer starts at Thanksgiving. This on-demand Circana session, recorded in September, 2026, is for brand managers, media directors, category managers and insights leads who own holiday spend or the forecast it is graded against.

24 Sept 2026

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Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money and Simplify Life

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Circana Forecasts U.S. Home Market Growth as Consumers Invest in Products That Help Them Save Money...
Eating at home, replacement demand, and everyday convenience are fueling home-product growth, with the market expected to exceed $45.6 billion by 2028

24 Sept 2026

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Circana 2026 Holiday Media Report Reveals How Advertisers Can Act on Demand Before Purchase

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Circana 2026 Holiday Media Report Reveals How Advertisers Can Act on Demand Before Purchase
New Circana report offers holiday advertising strategy insights for brands, retailers, and media advertisers navigating earlier demand, social commerce, AI-assisted shopping, and connected measurement

23 Sept 2026

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Kids Are Back in School. Their Shopping Isn’t Done Yet.

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Kids Are Back in School. Their Shopping Isn’t Done Yet.
Circana data shows consumers delaying back-to-school purchases and spending later into the season as they carefully balance budgets, value, and brand preferences.

22 Sept 2026

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‘Deceptive calm’ in Europe’s €361 billion foodservice market masks major generational shifts, Circana reveals

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‘Deceptive calm’ in Europe’s €361 billion foodservice market masks major generational shifts,...
Spend continues to grow, visits have moved marginally and consumers are still eating out. However, that apparent stability is deceptive as behaviours across generations evolve.

21 Sept 2026

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How Advertisers Should Prepare for Holiday 2026: Five Trends and a Media Playbook

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How Advertisers Should Prepare for Holiday 2026: Five Trends and a Media Playbook
Holiday 2026 will be shaped by earlier shopping, social commerce, creator influence, and AI-assisted discovery. Nearly half of consumers browsed before Thanksgiving in 2025, while shoppers increasingly discover and buy products through social platforms and creator content. Advertisers should start media earlier, invest in discovery channels, prepare product data for AI shopping assistants, and measure business outcomes across retail media, ecommerce, in-store, and creator ecosystems.

17 Sept 2026

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Spot Risks and Opportunities the Moments They Emerge in the New AI Path to Purchase

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Spot Risks and Opportunities the Moments They Emerge in the New AI Path to Purchase
Insights and analytics leaders face a growing need to deliver faster, sharper decisions, and the traditional reporting cycle can no longer keep pace. Circana's Liquid AI digital intelligence platform gives these leaders a decisive edge: reducing chokepoints, swiftly surfacing what matters, and freeing their teams to focus on the high-impact work that moves the business forward.

16 Sept 2026

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Circana Enhances Unify+ with AI-Powered Analysis Builder for Faster, More Intuitive Reporting 

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Circana Enhances Unify+ with AI-Powered Analysis Builder for Faster, More Intuitive Reporting 
Redesigned authoring experience in the Unify+ solution generates presentation-ready charts and written insight summaries, with export to PowerPoint, Excel and PDF

15 Sept 2026

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Top 10 Movies

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Top 10 Movies
Circana's official monthly and year-to-date rankings of the top 10 best-selling DVDs and Blu-ray discs. Updated regularly — see which titles are leading physical media sales in 2026.

14 Sept 2026

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Responsible AI in 2026: Key Considerations for Emerging Brands

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Responsible AI in 2026: Key Considerations for Emerging Brands
CPG brands are leaning into AI in a hard way. AI can help brands learn how to read demand, set prices, and decide where to compete for shelf space, among other things. But speed without responsibility creates risk, and for small and emerging brands, that risk can be costly. As consumer behavior fragments with habits shifting by channel, season, and region, and with growing expectations around convenience, scaling brands operate in an environment focused on immediacy and value. At the same...

14 Sept 2026

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As Spending Tightens, Consumers Choose What They Need and What They Love, Reports Circana

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As Spending Tightens, Consumers Choose What They Need and What They Love, Reports Circana
August retail sales rose 0.8%, but unit demand fell 1.7% as increasingly selective shoppers focused spending on purchases they deem truly worth it.

14 Sept 2026

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Flavor Tourists: How Consumers Worldwide Are Broadening Their Snack Palates

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Flavor Tourists: How Consumers Worldwide Are Broadening Their Snack Palates
Consumers across global markets are evolving into epicurean snackers, gravitating toward adventurous cultural flavors and layered profiles that balance heat with sweet, smoky, and tangy notes. This appetite for experimentation is fueling notable category expansion and premiumization.

9 Sept 2026

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Circana Advances AI-Powered Marketing Measurement: Introducing Liquid Mix with Google Meridian

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Circana Advances AI-Powered Marketing Measurement: Introducing Liquid Mix with Google Meridian
Marketers want transparent, flexible measurement without sacrificing the depth of data and expertise required for rigor, or the ease and speed needed to make better business decisions

8 Sept 2026

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Circana and DoorDash Partner to Validate Incremental Sales for CPG Brands

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Circana and DoorDash Partner to Validate Incremental Sales for CPG Brands
As a best in class for independent third-party validation, Circana grounds every result in real purchase behavior. This partnership gives marketers a clear, objective view of the incremental sales and new buyer growth their DoorDash investments create.

2 Sept 2026

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Top 10 Video Games

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Top 10 Video Games
Hardware spending fell 29% when compared to a year ago as all console platforms suffered year-on-year unit declines.

1 Sept 2026

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Going Solo: How More Consumers Are Dining Alone

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Going Solo: How More Consumers Are Dining Alone
Circana’s latest Eating Patterns in America report highlights a growing trend toward solo dining. Half of all at-home main meals are now eaten alone, with solo breakfasts, lunches, and snacks also increasing. Solo dining is rising in restaurants as well, especially at breakfast and full-service establishments. Circana attributes the shift to workplace mobility, convenience, smaller households, and affluent older consumers.

31 Aug 2026

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How to Leverage Retailer Collaboration Programs to Drive Joint Business Plans

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How to Leverage Retailer Collaboration Programs to Drive Joint Business Plans
The term “collaborate” is often used in discussions between suppliers and retailers. Taken to the next level, formalized retailer collaboration initiatives can lead to win-win-win opportunities for brands, sellers, and consumers.

31 Aug 2026

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