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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
NCSolutions
Targeting
Our targeting solutions are built on verified, real-world purchase behavior, not assumptions. By segmenting audiences based on what consumers buy, you can focus your advertising on the individuals most likely to take action. This level of precision not only increases efficiency but also drives better results by reducing wasted spend. When your message reaches the right buyer at the right time, your brand is positioned to grow with greater impact.
3X Higher ROAS
Brands tapping into purchase-based targeting (PBT) are seeing up to 3x higher ROAS than traditional methods.
Your Buyers Want You to Reach Them
Fifty percent of consumers find ads most helpful when they are in the market for the product being advertised. Maximize every campaign dollar and reach the consumers most likely to buy your product, based on purchase behavior.
Tailor Your Audience to Your Campaign Goals
Want to grow brand loyalty? Launching a new product? Looking to reach new buyers? Activate PBT everywhere to drive incremental sales lift results with distinct audience segments that are tailored to your goals.
Join more than 7,000 clients and partners worldwide
Enhance Strategy with Purchase-Based Targeting Services
Flexible Activation Across Every Channel
Identifying the right audience is key to brand growth. That’s why we make activating PBT as easy as 1-2-3. Purchase-based audiences can be obtained at publishers, TV providers, DSPs, onboarders and directly with us for use with clean room integrations, or on programmatic, TV and mobile channels. Access publicly available audiences, or receive a custom-built audience to find your buyers wherever they are. With our latest enhancements, you can be confident that our public audience segments will help you find and activate your best buyers more efficiently and, ultimately, increase incremental sales.
Stronger Performance Backed by Measurable Impact
Proven Trends: 77% of consumer-packaged goods marketers use purchase-based targeting in their campaigns.
Real Results: PBT delivers 3X the return on advertising spend (ROAS) when compared to other kinds of audience targeting.
Expanded Capabilities: We’re happy to share that our public audience segments have grown by 46%, including a category increase of 133% and a brand increase of 23%.
Move forward with certainty
As Circana and NCS continue to come together, we’re evolving how media strategy is shaped by following real-world outcomes and ongoing learning. You’ll benefit from a more connected ecosystem: one that brings together expert support, dynamic data, and proven frameworks to help you keep pace with change and plan with purpose. Whether you’re refining your approach or rethinking your entire strategy, our team is here to help you move with confidence — not just today, but as the landscape continues to shift.
Targeting Use Cases
Advertisers and Retailers
Drive incremental sales lift results with distinct audience segments that are activated everywhere and tailored to advertising goals.
Retail Media Networks
Go beyond your own customers and find buyers outside of your owned and operated channels.
Publishers
Stand out by delivering best-in-class audience segments to help boost your advertiser’s sales.
TV & Other Media
Compete for digital dollars by delivering the same high-value strategic segments available online.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started Today
Improve Your Advertising with Consumer Behavior Data
To truly create advertising that resonates with your target audiences, you need to use data-backed strategies based on real purchase intentions. Circana and NCSolutions provide verified shopping data alongside a platform that can transform this data into valuable insights.
