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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

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Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Sally Lyons Wyatt

Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

Sally Lyons Wyatt is the leading global consumer packaged goods and foodservice industry advisor. She is a go-to expert and frequent keynote speaker on future-forward consumer and retail insights, industry trends, and a multitude of topics related to F&B, Nonfood, sustainability, emerging categories, and more. Lyons Wyatt also leads a global team of industry experts. She is frequently quoted about the latest trends and insights in national business media outlets such as The Today Show, The Wall Street Journal, CNBC, Financial Times, and leading CPG trade media publications.


In her prior role as EVP and practice leader for Circana’s Global CPG division, Lyons Wyatt drove integrated client initiatives and managed the company’s center store and produce account teams. She has more than 30 years of industry expertise in partnering with Fortune 500 clients. She leverages Circana data to optimize a wide range of strategies with clients – from consumer and media to merchandising and supply strategies. Lyons Wyatt is a two-time “Top Women in Grocery” recipient and a proud executive sponsor of Circana’s Early Career Professionals Business Resource Group.

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Sally Lyons Wyatt

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US video game projected total spending across content, hardware and accessories fell 1% in September when compared to a year ago, to $4.8 billion. Year-to-date spending is now 3% behind 2025’s pace, at $41.0 billion.

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Reactive to Proactive: How AI Helps Retail and CPG Executives Act Before the Market Moves

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Decisions made too late carry a real business cost for retail and CPG executives. Predictive intelligence turns speed into a competitive advantage, because it surfaces growth and risk where there is still time to move investment.

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AI, Measured: The Math of AI: Winning as a Brand Webinar

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Co-op and Circana extend strategic partnership to unlock the next generation of retail growth

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Co-op and Circana partnership extended in multi-year deal as HIVE evolves into a more connected ecosystem bringing together market, customer, loyalty, supply chain and omnichannel insights in one platform.

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The GLP-1 landscape is evolving rapidly. Greater availability, expanding access, lower-cost alternatives, and new formats are bringing a broader range of consumers into the market.

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China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?

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Insight-led selling connects AI to verified retail data, account context, and meeting preparation, so every rep walks into a retailer conversation with a data-backed recommendation. Circana’s Liquid AI™ grounds each insight in measurement verified by point-of-sale (POS) data and delivers retailer-ready charts and narratives.

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Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers

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Consumer use of generative AI jumped from 55% to 67% in under a year, and Circana projects AI agents will soon shape 75% of all purchases. In this new marketplace, algorithms, not shoppers, increasingly decide which products make the cut and brands and retailers make key moves to win.

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How One Truth Set Becomes a Competitive Advantage

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When shoppers shift allegiances overnight and margins leave no room for error, a rising sales line can mask a brand that is actually losing ground, while decisions built on partial evidence turn momentum into missed opportunity. Unifying every signal, from the register to the household, exposes the forces behind performance, clarifies the most profitable next move, and gives AI the reliable footing it needs to produce answers leaders can trust.

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Circana Puts Third-Party Marketplace Sales on the Map: $200 Billion of Previously Hidden Demand, Now Measured Weekly

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Circana Finds Ease and Personalization Driving the Next Wave of Global Wellness

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Circana’s 2026 Holiday Study Finds Consumers Spending Selectively, Not Stepping Away

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