Kristen McLean is an executive director and the primary industry analyst for Circana Books and Entertainment. She is a 25-year publishing industry veteran whose career has spanned many roles, from retailing, buying, and marketing to business development. This experience gives her an unusually deep perspective as a market analyst.

A widely recognized expert in the areas of children’s books, licensing, and cross-entertainment consumer behavior, McLean works broadly with Circana’s entertainment clients across the publishing and media industries. She is deeply interested in the confluence of retail, technology, literacy, and demographics in the digital age.