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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Brad Akyuz

Brad Akyuz

Executive Director, Connected Intelligence®

Brad Akyuz is a recognized analyst with more than 20 years of experience in the mobile industry. As Circana’s lead mobile analyst, he regularly presents market trends and strategies to high-level audiences, including SVP and C-level executives at major mobile carriers, retailers, and device makers.


As a seasoned analyst, Akyuz has been quoted in news publications such as The Wall Street Journal, USA Today, Yahoo Finance, Forbes.com, and The Washington Post, as well as trade publications including FierceWireless, Wireless Week, and RCRNews. He has been a featured speaker at multiple webinars.


Previously, Akyuz served as a senior analyst for market research firm Current Analysis (Global Data), specializing in the mobile device space and serving as an associate at the San Diego State University Business Consulting Program, where he conducted market research studies for various corporations. Akyuz holds an MSBA with an emphasis in marketing from San Diego State University.

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