top of page

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Industry Rankings

Laptop displaying Circana's Industry Ranks

Get the latest rankings, measurements and insights, powered by Liquid AI™.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

shutterstock_7514925881.jpg

✨

From Broadway to streaming, still "Popular"!

 

💚

Entertainment Insights

The first Wicked film made its streaming debut on Prime Video and viewers showed up in force, generating almost 2 million hours watched in the opening weekend alone.

Company

Suggested solutions

Liquid Data Go

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Brad Akyuz

Brad Akyuz

Executive Director, Connected Intelligence®

Brad Akyuz is a recognized analyst with more than 20 years of experience in the mobile industry. As Circana’s lead mobile analyst, he regularly presents market trends and strategies to high-level audiences, including SVP and C-level executives at major mobile carriers, retailers, and device makers.


As a seasoned analyst, Akyuz has been quoted in news publications such as The Wall Street Journal, USA Today, Yahoo Finance, Forbes.com, and The Washington Post, as well as trade publications including FierceWireless, Wireless Week, and RCRNews. He has been a featured speaker at multiple webinars.


Previously, Akyuz served as a senior analyst for market research firm Current Analysis (Global Data), specializing in the mobile device space and serving as an associate at the San Diego State University Business Consulting Program, where he conducted market research studies for various corporations. Akyuz holds an MSBA with an emphasis in marketing from San Diego State University.

Recent Posts from

Brad Akyuz

Black Friday Insights: Did Shoppers Show Up to Spend?

66

5 Dec 2025

Tags

Black Friday Insights: Did Shoppers Show Up to Spend?
The reports are in, and while Black Friday 2025 saw a record number of shoppers, the sales figures tell a more complex story. Despite crowded stores and heavy foot traffic, preliminary data reveals a disconnect between the number of people shopping and the amount they actually spent.
Why Brands Need To Go Beyond Customer Acquisition, Retention, Loyalty to Drive Growth

65

4 Dec 2025

Tags

Why Brands Need To Go Beyond Customer Acquisition, Retention, Loyalty to Drive Growth
There’s no shortage of opinions and strategies about whether to prioritize retention or acquisition. But the truth is, these strategies don’t reflect how consumers actually behave or how markets work.
Unwrapping Fragrance Trends: What to Expect This Holiday Season 

80

4 Dec 2025

Tags

Unwrapping Fragrance Trends: What to Expect This Holiday Season 
Fragrance is one of the most gifted items among U.S. consumers. In fact, roughly one-in-five consumers purchased fragrance as a holiday gift last year, and purchase intentions for this season are trending higher.
Circana’s 2026 Food & Beverage Outlook Reveals Growth Driven by Price and Product Mix as Consumers Optimize Spending

560

3 Dec 2025

Tags

Circana’s 2026 Food & Beverage Outlook Reveals Growth Driven by Price and Product Mix as Consumers...
Our revised 2026 outlook reflects a market that is tightening and more challenging, but not without growth vectors
Circana Research Reveals SNAP Households Spend 23% More Annually on CPG Food and Beverages Than Non-SNAP Households

145

3 Dec 2025

Tags

Circana Research Reveals SNAP Households Spend 23% More Annually on CPG Food and Beverages Than...
Despite recent economic shifts and changes in benefit payments, SNAP households continue to be a powerhouse consumer group for the CPG industry
Welcome to the CPG Consumer Spend Tracker

9122

26 Nov 2025

Tags

Welcome to the CPG Consumer Spend Tracker
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.
Holiday Shopper Plans Include Apparel, Technology, Beauty, and Buying Differently, Reports Circana 

410

26 Nov 2025

Tags

Holiday Shopper Plans Include Apparel, Technology, Beauty, and Buying Differently, Reports Circana 
Purchase prioritization will be front and center for consumers this holiday shopping season. Holiday shoppers will be making more thoughtful and deliberate choices based on their budget and the value they get from the purchase, leaving less room for the impulse spending that is critical to holiday season growth.
Spending Boom: Why Baby Boomers are Still a Big Deal

316

20 Nov 2025

Tags

Spending Boom: Why Baby Boomers are Still a Big Deal
This age group is ensuring that its influence that began in the wake of World War II will continue for decades to come via the transfer of wealth.
Top Trends in Fresh: Shopping Restructured

307

20 Nov 2025

Tags

Top Trends in Fresh: Shopping Restructured
This webinar is the fourth installment of Circana's and FMI’s “Top Trends in Fresh” annual series in 2025. The session is ideal for retailers and manufacturers who compete in the fresh foods space, as well as other food and beverage manufacturers and retailers.
How are Thanksgiving Staples Selling This Year?

296

20 Nov 2025

Tags

How are Thanksgiving Staples Selling This Year?
According to Circana’s OmniMarket™ Integrated Fresh data for the week of November 2-9, 2025, dollar sales of whole turkeys hit $41,404,334, up 1.4% over the same period last year...
How Restaurants Fit into the Thanksgiving Picture 

244

20 Nov 2025

Tags

How Restaurants Fit into the Thanksgiving Picture 
‘Twas the night before Thanksgiving and all through the nation, people gathered for a pre-celebration. At least, recent data from Circana shows that Thanksgiving Eve has become an occasion of its own.
China Consumer Sentiment Study

172

19 Nov 2025

Tags

China Consumer Sentiment Study
Over half of consumers claimed neutral/accept to a pre-cooked dish in restaurants
Circana Expands Partnership with Yahoo DSP to Enable Campaign Conversion Feed

380

19 Nov 2025

Tags

Circana Expands Partnership with Yahoo DSP to Enable Campaign Conversion Feed
Circana’s Campaign Conversion Feed being available on Yahoo DSP represents an important milestone in our partnership. By integrating this advanced optimization capability, we’re not only innovating but also deepening the value we offer to advertisers — giving them the tools to measure and act on campaign performance at a granular level, all in real time.
Top 10 Movies

1350

19 Nov 2025

Tags

Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.
What Stresses People Out During Thanksgiving?

720

18 Nov 2025

Tags

What Stresses People Out During Thanksgiving?
Those who take part in cooking, food prep and serving on Turkey Day feel some pressure. Circana’s research shows that 43% worry that food will not come out as planned when they are entertaining their guests. Filling plates is another concern, with 27% stressed about having enough food to go around.
Canada’s Beauty Market Grows 4% Heading into the Holiday Season, Circana Reports

169

18 Nov 2025

Tags

Canada’s Beauty Market Grows 4% Heading into the Holiday Season, Circana Reports
Canada’s beauty market is normalizing from its exceptional growth phase, but consumers are still trading up in select areas. Fragrance and hair care, in particular, show sustained strength as shoppers prioritize quality, benefits, and treat‑yourself moments.
US Beauty Industry Sales Accelerate in Q3, Circana Reports

849

18 Nov 2025

Tags

US Beauty Industry Sales Accelerate in Q3, Circana Reports
The beauty industry had a really stellar third quarter and, in fact, the growth rate has ramped up when we compare the past three quarters of 2025, which bodes well stepping into the holiday season. Beauty is in a position to shine this holiday, with one-third of consumers planning to gift beauty products — a meaningful increase from last year...
GLP-1 Medication Users to Represent 35% of U.S. Food and Beverage Sales by 2030, New Circana Research Reveals

1370

18 Nov 2025

Tags

GLP-1 Medication Users to Represent 35% of U.S. Food and Beverage Sales by 2030, New Circana...
Our research shows shopper priorities are evolving quickly and dramatically. It’s vital for retailers and manufacturers to pay close attention to these trends. The key to future success will be adapting product selections and marketing to line up with the new health-focused mindset of this growing group of shoppers...
October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana

472

14 Nov 2025

Tags

October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana
Consumers appear nimble as they bend and stretch their ability to purchase amid an abundance of headwinds hitting their wallets. But the struggle to exceed last October’s soft comps resulting from pre-election distraction makes it clear that their resiliency is being tested heading into the core holiday shopping period.
Here’s the Deal on Shopper Sentiment This Thanksgiving

234

14 Nov 2025

Tags

Here’s the Deal on Shopper Sentiment This Thanksgiving
This year, 38% of consumers report that they are looking for deals for Thanksgiving meal items before the holiday week. That number is even higher (45%) among younger consumers in the Gen Z and younger millennial age groups.
bottom of page