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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Cara Loeys

Cara Loeys

Vice President and Industry Advisor, CPG, Food & Beverage

Cara Loeys is industry advisor to consumer packaged goods and food & beverage manufacturers and retailers at Circana. In this role, she directs market-wide analytics to inform Circana’s perspectives on the latest industry trends and future outlooks.


Loeys has more than 20 years of experience in macro strategy, executive engagement, strategic consulting, analytics, and market research, including 10 years with Circana’s Growth Consulting practice. She is author of Circana’s annual CPG Growth Leaders study, analyzing the evolution of winning strategies in CPG.


Loeys has an MBA from the University of Chicago Booth School of Business and a BA in Economics from Johns Hopkins University.

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