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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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Consumer demographics and preferences.

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See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Diagnostic, predictive, and prescriptive insights.

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Reach the right audience at the right time.

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Improve retailer-supplier efficiency & effectiveness.

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Cara Loeys

Cara Loeys

Vice President and Industry Advisor, CPG, Food & Beverage

Cara Loeys is industry advisor to consumer packaged goods and food & beverage manufacturers and retailers at Circana. In this role, she directs market-wide analytics to inform Circana’s perspectives on the latest industry trends and future outlooks.


Loeys has more than 20 years of experience in macro strategy, executive engagement, strategic consulting, analytics, and market research, including 10 years with Circana’s Growth Consulting practice. She is author of Circana’s annual CPG Growth Leaders study, analyzing the evolution of winning strategies in CPG.


Loeys has an MBA from the University of Chicago Booth School of Business and a BA in Economics from Johns Hopkins University.

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