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Cold weather = cozy habits unlocked. ❄️

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☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

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Jeff Bowes

Jeff Bowes

Industry Analyst, Toys

Jeff Bowes covers the Canadian toy industry, providing analysis and insights to leading manufacturers. Prior to working in toys, he spent two years working with manufacturers in the consumer and B2B technology industries. Bowes also spent nearly 10 years working with Circana’s retail partners, helping them utilize data to understand market trends and identify growth opportunities.

Recent Posts from

Jeff Bowes

Fizzy, Fun, and Fancy: How Experiences are Shaping Beverage Trends

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20 Feb 2026

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Fizzy, Fun, and Fancy: How Experiences are Shaping Beverage Trends
Circana’s “Share of Sip: Mapping the Beverage Evolution” report highlights several trends in today’s broad beverage market, from at-home rituals to the ongoing thirst for functional offerings. The desire for experiential imbibing — spanning both nonalcoholic drinks and adult beverages — is a notable trend that reflects current dynamics and uncovers further opportunities in the $490 billion U.S. beverage sector. So, what kinds of experiences are modern beverage drinkers seeking? Multi-sensory...
Circana’s Guide to Brand Growth Drivers and Research

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20 Feb 2026

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Circana’s Guide to Brand Growth Drivers and Research
It’s a question that every product developer, marketer, and seller asks: What propels a brand forward? In today’s complex operating environment — marked by ever-evolving consumer behaviors and fast-changing market dynamics — the answer lies in identifying and leveraging the right growth levers.
How to Prevent Market Cannibalization with Accurate Market Data

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20 Feb 2026

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How to Prevent Market Cannibalization with Accurate Market Data
It’s one thing when you’re vying with another brand for retail shelf space and consumer attention. It’s another when you’re going up against a product in your own portfolio. 
Using Market Research to Drive Smart Product Expansion

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20 Feb 2026

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Using Market Research to Drive Smart Product Expansion
Expanding a product portfolio with new flavors, sizes, or formats is a time-tested growth lever. However, expansion comes with risk. Success hinges not just on ideas and instinct, but on a deep, data-driven understanding of the marketplace.
Glass Half Full: Opportunities for Beverage Innovation, Sales Continue to Pour In

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17 Feb 2026

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Glass Half Full: Opportunities for Beverage Innovation, Sales Continue to Pour In
There’s a real thirst for innovation in the beverage sector, as drinks have become rituals, remedies, meaningful moments, and even meals. A variety of factors are converging and contributing to expansions across beverage categories, making it a particularly dynamic time to develop, market, sell, and consume drinks. 
Circana Reveals Winners of the 2026 Major Appliance Industry Performance Awards Ahead of KBIS

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16 Feb 2026

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Circana Reveals Winners of the 2026 Major Appliance Industry Performance Awards Ahead of KBIS
These awards recognize the leaders in the major appliance industry who are differentiating themselves among North American consumers through innovative product and marketing – meeting needs and capturing opportunity in a highly competitive spending environment.
China Spring Festival Dining Trends: February 2026 Sentiment Study

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12 Feb 2026

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China Spring Festival Dining Trends: February 2026 Sentiment Study
Discover the latest shifts in consumer confidence as the Spring Festival approaches. This report explores how the holiday is reshaping spending expectations across China's foodservice landscape.
Aging Trade-Ins Collide With Surging Global Demand for Pre-Owned Smartphones, According to New Data Released from Circana and B-Stock 

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11 Feb 2026

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Aging Trade-Ins Collide With Surging Global Demand for Pre-Owned Smartphones, According to New Data...
The pre-owned smartphone market in the U.S. remains incredibly resilient, driven by strong consumer demand for affordable, high-quality devices, as well as the growing pool of second-hand devices entering the market.
Circana Forecasts a Transformative Year for Video Games in 2026 

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11 Feb 2026

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Circana Forecasts a Transformative Year for Video Games in 2026 
The 2026 U.S. video game market brings great opportunity — and risk. While overall hardware faces headwinds, a stellar slate of software and strong subscription engagement suggests a particularly exciting year. Hold on —2026 could prove to be one heck of a ride.
Circana Appoints Highly Regarded Business Leaders to Board of Directors

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11 Feb 2026

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Circana Appoints Highly Regarded Business Leaders to Board of Directors
These appointments strengthen the Board’s ability to guide Circana’s strategy and accelerate the value we deliver to our global clients. We are focused on advancing smart, connected solutions that help businesses make faster, better decisions in a rapidly changing marketplace. Each of these individuals brings complementary strengths — retail and consumer expertise, financial leadership, and deep AI innovation — that will sharpen our execution and support our next chapter of growth.
Demand Signals Report: Unlock CPG, Consumer Behavior Insights

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10 Feb 2026

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Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.
Marketing Mix Modeling Insights: Driving ROI in a Complex Landscape

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10 Feb 2026

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Marketing Mix Modeling Insights: Driving ROI in a Complex Landscape
Measuring the success of a single marketing campaign is challenging enough. But in today’s fragmented landscape, where consumer journeys span countless touchpoints, determining return on investment (ROI) has become a complex puzzle. A shopper journey that once involved a linear path from a newspaper circular or television ad to store purchase now weaves through social media, search engines, display ads, and email campaigns before a transaction occurs. This fragmentation across channels, along wi
US Prestige and Mass Beauty Retail Deliver a Positive Performance in 2025, Circana Reports 

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10 Feb 2026

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US Prestige and Mass Beauty Retail Deliver a Positive Performance in 2025, Circana Reports 
Despite ongoing economic pressures, beauty continues to outperform many other industries, reinforcing its role as a driver of growth across U.S. retail. Since the pandemic, beauty remains an accessible indulgence, giving consumers a way to invest in themselves and support their mental well‑being -- a mindset that has become a meaningful driver behind its performance.
Best Practices to Get Valuable and Accurate Survey Data for Your Brand

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6 Feb 2026

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Best Practices to Get Valuable and Accurate Survey Data for Your Brand
When deploying a survey that helps shape business decisions, the questions are as important as the answers. Indeed, the value of survey data is directly proportional to its quality and accuracy. Brands that understand how to design, align, and integrate survey insights within a broader informed context can transform findings into a competitive advantage.
Top 10 Video Games

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6 Feb 2026

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Top 10 Video Games
US Video Game Spending Grows 3% in December, Finishes 2025 1% Above 2024 at $52.9B
Next in Retail – Trends in the Mix for ‘26

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5 Feb 2026

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Next in Retail – Trends in the Mix for ‘26
Shifting retail trends will cultivate into something more. “Don't wait for the right opportunity; create it." — George Bernard Shaw
L.A. Libations Partners with Circana To Enhance CPG Innovation Ecosystem

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5 Feb 2026

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L.A. Libations Partners with Circana To Enhance CPG Innovation Ecosystem
Circana named strategic market insights partner for L.A. Libations; partnership connects deep data with a leading emerging brand ecosystem*
U.S. Toy Industry Returns to Growth in 2025, Circana Reports

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3 Feb 2026

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U.S. Toy Industry Returns to Growth in 2025, Circana Reports
Following a flat performance in 2024, the U.S. toy industry regained its footing in 2025, fueled by renewed consumer demand and a clear shift toward higher‑value purchases. The return of unit growth alongside price growth signals a healthier market, with licensed, collectible, and fandom‑driven toys continuing to outperform.
Circana Launches Attribute Marketplace to Elevate Client Market Insights

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3 Feb 2026

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Circana Launches Attribute Marketplace to Elevate Client Market Insights
We’re opening up exciting new possibilities for our clients with Attribute Marketplace. It simplifies how retailers and CPG brands add valuable attributes to their decision-making, helping them innovate and grow like never before.
Supply Chain Optimization Guide for CPG Brands

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30 Jan 2026

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Supply Chain Optimization Guide for CPG Brands
The importance of supply chain optimization is underscored when networks break down. Consumers don’t get the products they want or need. Retailers face issues with lost sales and shopper loyalty. Brands also take a hit to their reputation and face higher expenses and lower sales.
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