Jeff Bowes

Governed AI agents, an in-house AI team and six decades of domain expertise, built to deliver sharper insights to clients faster

New capabilities in Circana Complete Audiences translate changing shopping behavior into audiences advertisers can activate and measure

US video game projected total spending across content, hardware and accessories fell 1% in September when compared to a year ago, to $4.8 billion. Year-to-date spending is now 3% behind 2025’s pace, at $41.0 billion.

Record purchase intent and a 13-year wait for one of gaming’s most enduring franchises sets the stage for a blockbuster November debut

Decisions made too late carry a real business cost for retail and CPG executives. Predictive intelligence turns speed into a competitive advantage, because it surfaces growth and risk where there is still time to move investment.

Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

AI may change how brands win, but it isn't changing the math behind growth.

Consumers are entering the holiday season with budgets, shopping lists, and spending priorities already taking shape.

Co-op and Circana partnership extended in multi-year deal as HIVE evolves into a more connected ecosystem bringing together market, customer, loyalty, supply chain and omnichannel insights in one platform.

Wellness now accounts for $1.16 trillion in U.S. consumer spending and continues to expand, but there is a notable gap between value and satisfaction. Circana's latest research pinpoints where that disconnect originates and shows how manufacturers and retailers can turn existing consumer commitment into lasting loyalty and measurable growth.

The GLP-1 landscape is evolving rapidly. Greater availability, expanding access, lower-cost alternatives, and new formats are bringing a broader range of consumers into the market.

Get the latest top 10 books both monthly and year-to-date from Circana's Bookscan.

Online reviews guide restaurant choices, but social media influence is growing.

Insight-led selling connects AI to verified retail data, account context, and meeting preparation, so every rep walks into a retailer conversation with a data-backed recommendation. Circana’s Liquid AI™ grounds each insight in measurement verified by point-of-sale (POS) data and delivers retailer-ready charts and narratives.

Consumer use of generative AI jumped from 55% to 67% in under a year, and Circana projects AI agents will soon shape 75% of all purchases. In this new marketplace, algorithms, not shoppers, increasingly decide which products make the cut and brands and retailers make key moves to win.

When shoppers shift allegiances overnight and margins leave no room for error, a rising sales line can mask a brand that is actually losing ground, while decisions built on partial evidence turn momentum into missed opportunity. Unifying every signal, from the register to the household, exposes the forces behind performance, clarifies the most profitable next move, and gives AI the reliable footing it needs to produce answers leaders can trust.

Jungle Scout-powered, item-level data to join Circana POS measurement in Q1 2027

Monthly CPG Category Headlines, Key Numbers & Trends in EMEA

Consumers have made wellness a priority, and they are spending accordingly

Holiday spending forecast to range from down 1% to up 2.5% as shoppers seek value, convenience, and experiences worth prioritizing