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Solutions

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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Liquid Data Collaborate

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Webinars

Deep expertise from global industry leaders.

Reports

Perspectives from our industry and thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Lauren Cropsey

Lauren Cropsey

Principal, Industry Advisor, U.S. CPG

Lauren Cropsey is an industry advisor specializing in CPG and food & beverage at Circana. She delivers deep expertise on consumer and industry trends to inform business transformation.


In her prior role in Circana's Growth Consulting practice, Cropsey spearheaded data-driven, actionable strategies for Fortune 500 CPG and retail clients, leveraging Circana’s full suite of data and solutions. From revenue growth management to M&A to innovation strategy, her expertise helped companies navigate complex market dynamics to drive lasting growth in the industry.


Cropsey holds a BBA from the Wisconsin School of Business at the University of Wisconsin – Madison.

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