top of page
Circana Navigation
Left Sidebar.jpg
pumpkin-latte.jpg

25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Circana Unpacked

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid AI

Answer the most pressing business questions.

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

LDEssentials-Main.jpg

LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data™ Essentials

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg
Pam Wood

Pam Wood

Industry Analyst, Home

Pam Wood is Circana’s director and industry analyst for the home industry in Canada. She has more than 25 years of experience in the market research industry, collaborating with leading manufacturers and retailers to identify growth opportunities. Developed through her earlier roles at Circana and previously with Nielsen, Wood combines an extensive background in data analytics with deep knowledge of and passion for the industry. This enables her to provide relevant, actionable insights for the Canadian appliance and housewares market.

Recent Posts from

Pam Wood

Circana Puts AI to Work: Engages Ode with Anthropic to Build a Faster, Smarter Market Intelligence Engine

914

Circana Puts AI to Work: Engages Ode with Anthropic to Build a Faster, Smarter Market Intelligence...
Governed AI agents, an in-house AI team and six decades of domain expertise, built to deliver sharper insights to clients faster

29 Oct 2026

Tags

Circana Unveils AI-Powered Predictive Commerce Signals to Anticipate Demand and Activate Audiences

169

Circana Unveils AI-Powered Predictive Commerce Signals to Anticipate Demand and Activate Audiences
New capabilities in Circana Complete Audiences translate changing shopping behavior into audiences advertisers can activate and measure

28 Oct 2026

Tags

Top 10 Video Games

85859

Top 10 Video Games
US video game projected total spending across content, hardware and accessories fell 1% in September when compared to a year ago, to $4.8 billion. Year-to-date spending is now 3% behind 2025’s pace, at $41.0 billion.

28 Oct 2026

Tags

Nearly 1-in-3 U.S. Console and PC Gamers Plan to Buy Grand Theft Auto VI, Setting a New Industry Record, Circana Reports

582

Nearly 1-in-3 U.S. Console and PC Gamers Plan to Buy Grand Theft Auto VI, Setting a New Industry...
Record purchase intent and a 13-year wait for one of gaming’s most enduring franchises sets the stage for a blockbuster November debut

28 Oct 2026

Tags

Reactive to Proactive: How AI Helps Retail and CPG Executives Act Before the Market Moves

114

Reactive to Proactive: How AI Helps Retail and CPG Executives Act Before the Market Moves
Decisions made too late carry a real business cost for retail and CPG executives. Predictive intelligence turns speed into a competitive advantage, because it surfaces growth and risk where there is still time to move investment.

26 Oct 2026

Tags

Demand Signals Report: Unlock CPG, Consumer Behavior Insights

19450

Demand Signals Report: Unlock CPG, Consumer Behavior Insights
Monitoring macroeconomic impacts on volume, price, and other aspects of the U.S. CPG industry.

23 Oct 2026

Tags

AI, Measured: The Math of AI: Winning as a Brand Webinar

125

AI, Measured: The Math of AI: Winning as a Brand Webinar
AI may change how brands win, but it isn't changing the math behind growth.

23 Oct 2026

Tags

Holiday 2026: Consumers Are Planning Earlier and Spending More Intentionally

477

Holiday 2026: Consumers Are Planning Earlier and Spending More Intentionally
Consumers are entering the holiday season with budgets, shopping lists, and spending priorities already taking shape.

23 Oct 2026

Tags

Co-op and Circana extend strategic partnership to unlock the next generation of retail growth

205

Co-op and Circana extend strategic partnership to unlock the next generation of retail growth
Co-op and Circana partnership extended in multi-year deal as HIVE evolves into a more connected ecosystem bringing together market, customer, loyalty, supply chain and omnichannel insights in one platform.

23 Oct 2026

Tags

Consumer Wellness Trends: Insights from Circana's Wellbeing Report

408

Consumer Wellness Trends: Insights from Circana's Wellbeing Report
Wellness now accounts for $1.16 trillion in U.S. consumer spending and continues to expand, but there is a notable gap between value and satisfaction. Circana's latest research pinpoints where that disconnect originates and shows how manufacturers and retailers can turn existing consumer commitment into lasting loyalty and measurable growth.

22 Oct 2026

Tags

GLP-1 Unlocked

170

GLP-1 Unlocked
The GLP-1 landscape is evolving rapidly. Greater availability, expanding access, lower-cost alternatives, and new formats are bringing a broader range of consumers into the market.

22 Oct 2026

Tags

Top 10 Books

27106

Top 10 Books
Get the latest top 10 books both monthly and year-to-date from Circana's Bookscan.

22 Oct 2026

Tags

China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?

77

China Consumer Sentiment Study Holidays Boost Consumption: What’s the Opportunity for Foodservice?
Online reviews guide restaurant choices, but social media influence is growing.

21 Oct 2026

Tags

Insight-led Selling: How AI Helps CPG Sales Reps Win Retailer Meetings

230

Insight-led Selling: How AI Helps CPG Sales Reps Win Retailer Meetings
Insight-led selling connects AI to verified retail data, account context, and meeting preparation, so every rep walks into a retailer conversation with a data-backed recommendation. Circana’s Liquid AI™ grounds each insight in measurement verified by point-of-sale (POS) data and delivers retailer-ready charts and narratives.

16 Oct 2026

Tags

Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers

171

Same Field, Different Strategies: How AI Changes the Playbook for Brands and Retailers
Consumer use of generative AI jumped from 55% to 67% in under a year, and Circana projects AI agents will soon shape 75% of all purchases. In this new marketplace, algorithms, not shoppers, increasingly decide which products make the cut and brands and retailers make key moves to win.

16 Oct 2026

Tags

How One Truth Set Becomes a Competitive Advantage

126

How One Truth Set Becomes a Competitive Advantage
When shoppers shift allegiances overnight and margins leave no room for error, a rising sales line can mask a brand that is actually losing ground, while decisions built on partial evidence turn momentum into missed opportunity. Unifying every signal, from the register to the household, exposes the forces behind performance, clarifies the most profitable next move, and gives AI the reliable footing it needs to produce answers leaders can trust.

15 Oct 2026

Tags

Circana Puts Third-Party Marketplace Sales on the Map: $200 Billion of Previously Hidden Demand, Now Measured Weekly

1861

Circana Puts Third-Party Marketplace Sales on the Map: $200 Billion of Previously Hidden Demand,...
Jungle Scout-powered, item-level data to join Circana POS measurement in Q1 2027

15 Oct 2026

Tags

DEMAND SIGNALS SPOTLIGHT

480

DEMAND SIGNALS SPOTLIGHT
Monthly CPG Category Headlines, Key Numbers & Trends in EMEA

14 Oct 2026

Tags

Circana Finds Ease and Personalization Driving the Next Wave of Global Wellness

300

Circana Finds Ease and Personalization Driving the Next Wave of Global Wellness
Consumers have made wellness a priority, and they are spending accordingly

13 Oct 2026

Tags

Circana’s 2026 Holiday Study Finds Consumers Spending Selectively, Not Stepping Away

1513

Circana’s 2026 Holiday Study Finds Consumers Spending Selectively, Not Stepping Away
Holiday spending forecast to range from down 1% to up 2.5% as shoppers seek value, convenience, and experiences worth prioritizing

8 Oct 2026

Tags

bottom of page