top of page
Left Sidebar-starsbw.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Industry Rankings

Laptop displaying Circana's Industry Ranks

Get the latest rankings, measurements and insights, powered by Liquid AI™.

Online Shop Owner

Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

Quick Insights

Consumer insights and buying trends.

shutterstock_25369589214.jpg

The holidays are approaching quickly and so are the decisions about what’s cooking! 🤔 🍽️

Key Insights

📦 Circana data shows that 23% of those celebrating Christmas plan to order some pre-cooked or ready-to-serve items, while 9% will outsource their entire holiday meal.

From homemade classics to convenient options, holiday meals are evolving with consumer preferences.

So ... Homemade?

Or premade?

Company

Suggested solutions

Liquid Data Go

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Consumer

Understand complex consumer behavior with clear, accurate insights into omnichan…

Liquid Data Collaborate

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar-starsbw.jpg
Pam Wood

Pam Wood

Industry Analyst, Home

Pam Wood is Circana’s director and industry analyst for the home industry in Canada. She has more than 25 years of experience in the market research industry, collaborating with leading manufacturers and retailers to identify growth opportunities. Developed through her earlier roles at Circana and previously with Nielsen, Wood combines an extensive background in data analytics with deep knowledge of and passion for the industry. This enables her to provide relevant, actionable insights for the Canadian appliance and housewares market.

Recent Posts from

Pam Wood

China Consumer Sentiment Study Foodservice Opportunities with Chinese IP Collaborations

112

23 Dec 2025

Tags

China Consumer Sentiment Study Foodservice Opportunities with Chinese IP Collaborations
New movies heavily influenced Chinese IPs.
Top 10 Movies

1499

19 Dec 2025

Tags

Top 10 Movies
Here are the monthly and YTD top 10 selling DVDs and Blu-ray Discs.
A New Formula for Holiday Shopping

152

18 Dec 2025

Tags

A New Formula for Holiday Shopping
The peak holiday shopping days of Black Friday and Cyber Monday have morphed over the past decade, but in my over 40 years in retail, this was the weirdest Black Friday I’ve seen, and Cyber Monday wasn’t all it was cracked up to be either. Beyond the sales results, this year’s shifts have deeper meaning for the future of holiday shopping.
Three Principles of Consumer Behavior for Increasing Brand Equity and Market Growth

278

18 Dec 2025

Tags

Three Principles of Consumer Behavior for Increasing Brand Equity and Market Growth
This guide provides five fundamental principles of consumer behavior that are supported by our data and examples of how these principles can be applied.
Top 10 Video Games

55814

18 Dec 2025

Tags

Top 10 Video Games
In November 2025, U.S. video game spending declined 4% year over year as sharp hardware and accessories drops offset modest content growth, while year-to-date spending rose 1% driven by content and a strong rebound in hardware.
A Complete Guide to Managing and Prioritizing Stockouts in Supply Chains

131

16 Dec 2025

Tags

A Complete Guide to Managing and Prioritizing Stockouts in Supply Chains
Stockouts cause frustration across the supply chain, from vendors’ missed opportunities to retailers’ inability to fill shelves and shoppers’ irritation at not finding what they need or want. Indeed, stockouts are more than just empty space where products should be: They lead to lost revenue and eroded brand loyalty.
CPG Private Label value share climbs to 42% across EU6 – rising to 44% in supermarkets, reports Circana 

154

16 Dec 2025

Tags

CPG Private Label value share climbs to 42% across EU6 – rising to 44% in supermarkets, reports...
Private Labels now account for 42% of all CPG value sales across the EU6, worth €317 Bn (Circana’s largest European markets – France, Germany, Italy, Spain, Netherlands and UK) and their presence is even stronger in supermarkets, where their value share has reached 44% (€175 Bn). With supermarkets acting as the most influential channel for both Private Labels and Brands, this shift marks a significant moment for the retail landscape.
November Retail Sales Remained Steady but Critical Holiday Shopping Weeks Lack Momentum, Reports Circana

585

16 Dec 2025

Tags

November Retail Sales Remained Steady but Critical Holiday Shopping Weeks Lack Momentum, Reports...
Overall retail spending held steady in November, with 1% growth and flat unit demand, but spending on necessities like food continues to take priority, and elevated prices are eroding the consumer’s discretionary spending ability. In the combined four weeks ending Nov. 29, 2025, overall U.S. retail sales revenue grew 1%, while unit demand remained flat once again compared to the same time in 2024. Retail food and beverage sales revenue rose 2%, and unit sales were up 1%. Non-edible consumer pack
How Do You Measure Sales and Revenue Leakage to Competitors in Retail?

132

16 Dec 2025

Tags

How Do You Measure Sales and Revenue Leakage to Competitors in Retail?
Measuring sales and revenue leakage is crucial for both retailers and manufacturers because it offers insights into opportunities for maximizing sales and pursuing growth. Leakage isn’t just a number; it’s a signal. For retailers, leakage means lapsed customers, lost trips, and lost baskets. For brands, it means share slipping to competitors. The challenge isn’t knowing leakage exists; it’s measuring it accurately across every channel. That means understanding the omnishopper: how brick-and-mort
Welcome to the CPG Consumer Spend Tracker

9681

15 Dec 2025

Tags

Welcome to the CPG Consumer Spend Tracker
Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply in U.S. CPG.
How to Identify Which Product Features Your Customers Care Most About

91

15 Dec 2025

Tags

How to Identify Which Product Features Your Customers Care Most About
Nowadays, most consumers are very savvy, empowered shoppers. For a customer to develop a genuine relationship with a product that leads to either loyalty or repurchase, product features must speak to four central areas: functionality, appearance, performance, and added value.
How Historical Data Helps Improve Demand Forecasting and RFPs

98

15 Dec 2025

Tags

How Historical Data Helps Improve Demand Forecasting and RFPs
What happened in the past has always been a basis of predictions for the future. In the consumer packaged goods (CPG) and retailer world, if things don’t turn out as forecast, the result is waste, stockouts, and thinner margins, along with dissatisfied customers. If a projection is on target, however, businesses can optimize inventory, boost revenue, and keep customers happy.
Countdown to New Year’s Eve Trends

378

12 Dec 2025

Tags

Countdown to New Year’s Eve Trends
Some of the holiday leftovers and cookies may still be in the fridge and on the counter, but seasonal soirées continue through December 31. As people get ready to officially welcome 2026, many are again heading out of the house to pick up items for at-home gatherings or to dine out at a restaurant.
How to Deliver your Marketing Mix Model in a Timely Manner

81

12 Dec 2025

Tags

How to Deliver your Marketing Mix Model in a Timely Manner
Marketing Mix Modeling (MMM) enables companies to measure the effectiveness of each marketing tactic so they can understand the impact of their efforts on sales across the business. It is a valuable measurement tool that allows businesses to connect the dots between creative, audience, reach and frequency, brand equity, marketing channels, trade, and retail spend. Organizations with a disciplined approach to MMM can improve ROI as much as 10% to 15% annually. 
How To Optimize Your Audiences for Retail Media Spending

92

12 Dec 2025

Tags

How To Optimize Your Audiences for Retail Media Spending
Retail media networks (RMNs) have become an important part of today’s omnichannel strategies, offering brands new and effective ways to engage with consumers at pivotal points in their shopping journey. To achieve a high incremental return on ad spend (iROAS), the focus must shift from simply spending more to investing budgets wisely. This hinges on a strategic approach to audience optimization, built on data and a commitment to continuous improvement. By refining how you define, segment, and en
The Importance of Near Real-Time On-Shelf Visibility 

112

11 Dec 2025

Tags

The Importance of Near Real-Time On-Shelf Visibility 
It sounds so simple, and it’s always been true in the consumer packaged goods (CPG) and retail world: If a product isn’t available on the shelf at the moment of decision, the sale is lost. Manufacturers and retailers miss an opportunity to increase revenue and, importantly, foster brand loyalty.
Targeting Strategies for Generational Consumer Segments

146

11 Dec 2025

Tags

Targeting Strategies for Generational Consumer Segments
Timing is key for channel and messaging strategies aimed at generations. In general, the goal is to catch people early in the path to purchase.
Beauty Sales Sparkle in Holiday 2025

301

10 Dec 2025

Tags

Beauty Sales Sparkle in Holiday 2025
Circana’s research affirms that all prestige beauty categories experienced upticks on the pivotal Black Friday occasion, and ongoing growth is expected through the fourth quarter. Some segments are performing especially well, as consumers pick up items for gift-giving and for themselves, whether for self-care during this often-stressful time of year or to shimmer at holiday celebrations.
Circana Announces Ian Hamilton as President of General Merchandise

428

10 Dec 2025

Tags

Circana Announces Ian Hamilton as President of General Merchandise
Ian has consistently demonstrated outstanding leadership, strategic vision, and an unwavering commitment to excellence throughout his nearly two decades with NPD and Circana. His deep understanding of our clients’ needs, combined with his proven track record of driving growth and innovation, makes him the ideal leader to guide our general merchandise division into its next phase of expansion.
Glad Tidings or “Bah, Humbug?” How Consumers are Feeling and Spending Across Categories This Season

1099

10 Dec 2025

Tags

Glad Tidings or “Bah, Humbug?” How Consumers are Feeling and Spending Across Categories This Season
It’s not a Scrooge-like era, but lingering economic pressures continue to impact shopper sentiment.
bottom of page