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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

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Designed for small CPG businesses. 

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Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Patrick Sinclair

Patrick Sinclair

Executive Vice President, Professional Services and New Frontiers

Patrick Sinclair is a business leader responsible for the Circana Professional Services and New Frontiers groups. In this role, he leads large-scale global technology implementations, technology development and deployment for new industries, and methodology build out and support. Sinclair has over 30 years of experience in IT strategy, bottom-up technology solution development, and leading new business concepts to deployment in the retail, hospitality, and healthcare industries.


Prior to joining Circana, Sinclair built and operated multiple healthcare businesses and ran global business applications and energy for a large travel services company. He started his career with Accenture, progressing to partner in the Boston office, where he was responsible for multiple engagements in South Africa, Europe, and North America.


Sinclair has a degree in Economics with sub majors in Finance and Taxation.

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