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Tia Frapolli
President and Office Supplies Industry Expert
Tia Frapolli has spent nearly 10 years in the office supplies industry helping manufacturers and retailers identify growth opportunities. In addition to her role as President, Frapolli is also Circana’s office supplies industry spokesperson, providing insights on retail and consumer trends to help companies understand today’s trends while also anticipating future change implications.
Prior to her role at Circana, Frapolli spent more than a decade in brand management, category management, and marketing positions in the housewares and automotive industries.
Recent Posts from
Tia Frapolli
Wellness now accounts for $1.16 trillion in U.S. consumer spending and continues to expand, but there is a notable gap between value and satisfaction. Circana's latest research pinpoints where that disconnect originates and shows how manufacturers and retailers can turn existing consumer commitment into lasting loyalty and measurable growth.
22 Oct 2026
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Insight-led selling connects AI to verified retail data, account context, and meeting preparation, so every rep walks into a retailer conversation with a data-backed recommendation. Circana’s Liquid AI™ grounds each insight in measurement verified by point-of-sale (POS) data and delivers retailer-ready charts and narratives.
16 Oct 2026
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Consumer use of generative AI jumped from 55% to 67% in under a year, and Circana projects AI agents will soon shape 75% of all purchases. In this new marketplace, algorithms, not shoppers, increasingly decide which products make the cut and brands and retailers make key moves to win.
16 Oct 2026
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When shoppers shift allegiances overnight and margins leave no room for error, a rising sales line can mask a brand that is actually losing ground, while decisions built on partial evidence turn momentum into missed opportunity. Unifying every signal, from the register to the household, exposes the forces behind performance, clarifies the most profitable next move, and gives AI the reliable footing it needs to produce answers leaders can trust.
15 Oct 2026
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