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Tia Frapolli
President and Office Supplies Industry Expert
Tia Frapolli has spent nearly 10 years in the office supplies industry helping manufacturers and retailers identify growth opportunities. In addition to her role as President, Frapolli is also Circana’s office supplies industry spokesperson, providing insights on retail and consumer trends to help companies understand today’s trends while also anticipating future change implications.
Prior to her role at Circana, Frapolli spent more than a decade in brand management, category management, and marketing positions in the housewares and automotive industries.
Recent Posts from
Tia Frapolli
Reactive pricing may feel manageable early on, but as SMBs scale across retailers and channels, unmanaged inconsistency often erodes margins, strains trade relationships, and undermines brand positioning. Brands best positioned for profitable growth replace guesswork with a disciplined pricing and trade optimization framework that is grounded in elasticity insights, data-driven guardrails, and analytics.
5 Jun 2026
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Circana's recently-released 2025 New Product Pacesetters report spotlights innovations driving the year's top 200 launches, from wellness-meets-indulgence to bold brand collabs. Winning brands are blending sensory appeal, trusted partnerships, and everyday elevated benefits to capture shoppers and reshape what "new" really means in both food and nonfood categories.
4 Jun 2026
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Whether it is the Olympics, global soccer tournaments, tennis grand slams, prestigious golf tournaments, or a championship American football game, major sporting events capture the world’s attention, and with it, a surge in consumer spending. For marketers, these moments can feel like can’t-miss opportunities. But the reality is more nuanced: While the impact on retail and consumer engagement is real, it is often fleeting, uneven and highly contextual.
27 May 2026
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As enthusiasm grows for global football/soccer matches, brands and retailers can seize the moment to connect with millions of fans tuning in and shopping for team gear, food, and more. From TikTok marketing opportunities to watch party trends, discover the winning strategies to score big during this month-long tournament.
26 May 2026
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In 2015, Korean beauty brands entered the U.S. market with a skincare-first philosophy, marking a clear departure from the social media–driven makeup trends that dominated the beauty industry at the time. The initial K-beauty boom introduced products like BB/CC creams and sheet masks, while also bringing innovative ingredients such as snail mucin and ginseng into the mainstream.
20 May 2026
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Consumers are enlisting do-it-yourself auto maintenance in an effort to save money amid challenging economic times, rising gas prices, and growing needs being placed on their vehicles. We’re seeing shoppers become more resourceful and hands-on as they look for ways to extend the life of their vehicles and manage expenses.
19 May 2026
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Father’s Day gifting is evolving, blending enduring favorites with new trends. While grilling, spirits, apparel, and fragrances remain staples, emerging categories like fitness trackers, toy-building sets, and VR are gaining traction. Circana data shows consumers balancing meaningful indulgences with practicality as they celebrate modern dads.
18 May 2026
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Purple is emerging as a standout trend across fashion, home, beauty, and food, reflecting a shift toward bold self-expression. Circana’s data highlights rising demand, from growth in apparel and makeup to increasing popularity in produce and menu items like ube. As consumers move beyond neutral tones, purple is becoming a powerful symbol of creativity, wellness, and individuality.
13 May 2026
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