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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Basket Trips
Number of shopping trips that include the category or brand.
Definition
Basket trips count how many store visits included at least one purchase from the category or brand.
How to Calculate
Count all trips where the category or brand was purchased at least once.
Why it Matters
Shows how often your product drives store visits and basket inclusion.
Key Advantages
Links category to traffic and cross-sell potential.
Example
Out of 10,000 trips, 2,000 included cereal, so basket trips for cereal are 2,000.
Use it to
Count trips that include the item or category to gauge how often it enters the basket. Contrast across banners and periods to see where distribution or visibility changes increase trip inclusion.
