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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Brand Development Index (BDI)
Brand sales per capita in a market versus national average.
Definition
BDI compares a brand's per capita sales in a market to its national per capita sales, indexed to 100.
How to Calculate
Divide brand sales per capita in the market by national per capita, then multiply by 100.
Why it Matters
Identifies strong and weak markets for focus.
Key Advantages
Balances brand size with population differences.
Example
BDI of 120 means the brand over-indexes by 20 percent.
Use it to
Index brand sales in a market versus total to see where the brand over- or under-indexes. Target markets with low BDI for distribution or price corrections and protect high BDI markets from share erosion.
