Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Brand Share
Percentage of category sales captured by a specific brand.
Definition
Brand share measures how much of a category’s sales belong to one brand, indicating competitive position.
How to Calculate
Divide brand sales by total category sales and multiply by 100.
Why it Matters
Shows brand strength and helps set realistic growth targets.
Key Advantages
Highlights competitive performance, supports pricing and promotion strategies, and informs negotiations with retailers.
Example
If your brand sold $50,000 in a $500,000 category, brand share is 10 percent.
Use it to
Measure the brand’s percent of category sales to establish competitive position by banner or region. Track share change alongside price, distribution, and support changes to attribute drivers accurately.
