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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Brand Share
Percentage of category sales captured by a specific brand.
Definition
Brand share measures how much of a category’s sales belong to one brand, indicating competitive position.
How to Calculate
Divide brand sales by total category sales and multiply by 100.
Why it Matters
Shows brand strength and helps set realistic growth targets.
Key Advantages
Highlights competitive performance, supports pricing and promotion strategies, and informs negotiations with retailers.
Example
If your brand sold $50,000 in a $500,000 category, brand share is 10 percent.
Use it to
Measure the brand’s percent of category sales to establish competitive position by banner or region. Track share change alongside price, distribution, and support changes to attribute drivers accurately.
